What is the health LED lighting?

How to make a healthy LED lighting business? I believe that this proposition for many enterprises, LED lighting is a challenge. led street light wholesale is an emerging industry, due to over-investment, political environment, the market impact of this year's overall management of the disorder and is not a good economic environment and other factors, most of the segments have been turned into a Red Sea, such as commercial lighting and home lighting, As we all know, the market's most expensive bulb sold for what price, and even many of the listed companies are added to this piece of the Red Sea in the fight, there is a listing of the company's former boss a few days, I asked what he was busy, he told me he plans to make strategic loss, speech with a little laugh and helpless.
I visited a lot of home LED lighting, of course, there are many companies do very well and very healthy, conscientiously study and summed it up, basically some clear positioning, operating characteristics, management in place, there are core competencies and determined insistence the enterprise.
First, a clear strategic positioning, strategic positioning in doing what the market needs to figure out what we want to do, what we do, how we do, when to do it, how much to pay the price, who will do so on 5W2H issues in fact, the decision to make the strategic positioning of the enterprise is the most important thing, not a joke, nor is mention fashionable topic, is the team to really take the time to carefully do more important to insist on the implementation to the floor, of course, in the middle certainly need fine-tuning.
Second, the product to be positioned well, what products can do and can not do to figure out what products, large and is not suitable for most businesses, you need to add and subtract, clearly a good position after the first subtraction needs to be done, the non-core product lost or marginalized, then do the addition, to focus resources on core products into, nor quality lumens waste, strengthen the construction of maturity, the simple to the extreme, and ultimately grasp pricing.
Third, the marketing efforts is the core, the 11P combine, companies need systems to promote, but also to be targeted promotion, of course, traditional media advertising is only a small part of the mobile phone terminal platform has changed the traditional promotion model, flat structure of information dissemination, such as micro-channel group robbed in mobile, China Telecom and other traditional telecommunications service providers, enterprises need the times, of course, indispensable business docking capability, the turnover rate is the core KPI.
Fourth, is the cornerstone of continued access to competitive, improve operational processes, problem analysis and problem solving skills, the ability to control the combination of process node, the value of the flow control, flexible supply chain and ERP operational processes, continuous improvement and other construction and operation of the system can help companies continue to gain a competitive edge.
Fifth, the ability to integrate resources, as we positioned as a comprehensive lighting solutions, we need to integrate public relations platform deal, experts, engineering qualifications, capital, products, team, etc., these enterprises, especially SMEs as a whole has less realization, which the team's ability to integrate resources make high demands, only the integration of resources in place in order to provide a more comprehensive delivered value to our customers, in order to have more space to play in the market.
Sixth, the risk management and control, including operational legal risk management and control, financing control, accounts payable and other financial chain management and control, public relations risk management, debt ratio and other comprehensive enterprise led street lighting fixture is an issue always be considered, light asset management is a lot of small and medium one of enterprise risk management approach.
Seventh, corporate culture, all the good teams are required to complete the plan, only to strengthen the process of team building and continuing to strengthen corporate culture, in order to strengthen the team's cohesion, in order to truly be able to achieve sustained and growing business.
Therefore, the team to conquer the world, manage to decide their fate, a healthy LED lighting companies require a comprehensive management system and full of vitality.