Scale profit model relies mainly on large quantities of product distributors, dealers reduce operating costs through economies of scale, earn a lot of cash flow. In the scale of the profit model, dealers will cost as the basis for expansion, the expansion of the price as the main weapon to gain market share through the distribution of low-priced products, for downstream customers, to achieve "quick bang."
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Dealer difficult to make a living in Shanghai, for example, auto rental pressure is very large, the average monthly rent in Shanghai had to go to 250-300 yuan / square meter. Product dealers often complain rents are too high, only through the rent Tandao commodity prices, making the price of their goods more competitive. A 300 square meters of lighting shop, according to the current situation of Shanghai's rent, tenants must monthly sales 850,000 or more, and 35% of gross profit to flat without loss. Consumer mature, competition, product homogeneity, space reduction, economic decline is the status quo, but obviously the lighting market, how to survive in the electricity supplier offensive, dealers want to learn -
Marketing innovation
Market door is open to everyone, and distribution channels are also disclosed that belongs to everyone, there is no rigid requirements and restrictions on entrants, anyone can come in. In the field of commodity circulation, new dealers are increasing every day, in order to survive here, and achieve development, it must rely on to enhance their competitiveness, competition for business opportunities.
Sales are made up of several aspects of the constitution, and almost all aspects of innovation can be carried out, even if it is refurbished, must have new things to it. For example, the introduction of these new products, such as the use of this new service, for example, this innovative marketing activities and so on.
Creating Corporate Brand
For customers, the company's brand is a guarantee to the upstream and downstream customers can bring confidence that brings a sense of security, bringing a sense of trust, communication and reduce testing costs, reduce the cost of the run, and has a certain transformation capacity. At the same time, a good brand but also to promote a sense of belonging within the staff. If its simplicity, will two things, one is brand positioning, two are brand communication. Available dealer boss expertise at their disposal, write some relevant product knowledge to consumers to see, in the local newspaper media cast.
Strengthen the quality of service
Endless service, quality of service can dilute entangled in interest among businessmen, especially unexpected customer service beyond measure, and more able to move customers. Service is reflected in two aspects, one attitude, the second is action. Attitude of business people at the door, answer the phone when the attitude of downstream customers come suffered reception, reflecting the speed of customer's problems and so on, this is the attitude of substituting offline client sorting warehouse, will meet regularly to New Products It offers a 24-hour telephone ordering service (although a handful of the second installment of the Chamber of Commerce call ordering half past three in the middle of the night), for offline customers to create business cards and so on, these specific actions, although not spend much money, but it can be immediate let downstream customers feel your service.
Clear positioning
Social stratification of contemporary Chinese consumers is very obvious. There are high-end brands of consumer groups, there is a consumer brand mid-range crowd, there is a consumer end products of the crowd. Dealer vary due to its location, select distribution of the brand can be divided into high medium and low coverage of consumer groups also have different emphases. Choose what kind of brand, what kind of customer service, this is the distributor of self-positioning, of course, is very important. What brand can help dealers comprehensive coverage of all the high middle and low consumer groups do? Our answer is basically no, this is contrary to the basic principles of marketing. Each have their own position, each with its own market.
Portfolio profit
Combination is a combination of related products according to customer demand, thereby enhancing their own sets of distribution capabilities, enabling customers to get "one-stop service" to enhance control of power to customers. By reasonable product portfolio, adding new profit point, to get rid of relying solely on the amount of profit the drawbacks to differentiated, flexible portfolio of profitable, winning. Dealer margin is wider product portfolio, the ability to control the channels of the stronger, the more the resources.
Rely on the scale of profit
Scale profit model relies mainly on large quantities of product distributors, dealers reduce operating costs through economies of scale, earn a lot of cash flow. In the scale of the profit model, dealers will cost as the basis for expansion, the expansion of the price as the main weapon to gain market share through the distribution of low-priced products, for downstream customers, to achieve "quick bang."
Real market, those with respect to small and medium sized supermarkets super competitive, is to rely on the size of profit. They put all the operating elements are matched with low-cost, low price high profit, not expect the higher the price, the higher the profit.
Suppliers Suppliers alliance
As manufacturers of the depth distribution of in-depth, in this form, "the pressure squeeze, deserted", and some dealers have long been "besieged", in order to prevent being "surrounded by encirclement, gather fighter", some dealers in and strive for upstream manufacturers to provide comprehensive services and distribution, but also the beginning of the downstream distributors close cooperation body, to help them build their business development plans.
Because people want to develop marketing strategies, when to vary
Marx once said that people are an important part of the market, so to understand the characteristics of a market, it is necessary to understand the characteristics of local consumers. For example, consumer spending habits, spending power, brand awareness, etc., which require the dealer to do market research. County funds market channels, storage is limited, so companies in the development of agents, distributors or distributors at the time of development, not under too much pressure channel product category, that product should be fine not more, so more effective fast. Township market is seasonal, the peak of the Spring Festival is to buy the majority of rural market. Month every year around the Spring Festival, is the return of migrant workers in the field or in a centralized staff, back to the city, came back to the time during which the outbreak of centralized purchasing tide.
Looking for new market opportunities, do not be left behind
Electricity supplier is a market, as long as it is the market, the future is bound to return to the consumer, create the essence of the brand's return, lighting, "light" experience in particular, meet the needs of the line depth, including delivery. Powerful traditional market network future will play the role of new features, dealers should tie this trend to enter as soon as possible, seek new development direction and orientation, find a new point of survival.
To management for profit, to build their own values
Detailed standardized operation, learn advanced channel management experience, want to channel profits. Past led high bay light for sale, as the industry adjustment will be further squeezed, only to ensure profitability through intensive; understanding of consumer innovation to develop new markets, to meet consumer demand, to activate the market. Medium and large dealer network will have to strengthen the construction of the upper end of the network, the division of labor and management of network members, to strengthen the control of the network, to form their own advantages of resources, an advantage in the game makers.
Transition from opportunistic to the strength
To create a standardized corporate platform; enhance their soft power; continuous improvement and development. Dealers must adhere to continuous improvement, sustainable development, and then the big companies are doing it since childhood, the dealer must be based on their stage of development, reform of the Company in due course, change the pass, long-General, at the same time, the dealer must To have a sense of crisis, I believe that is like riding a boat from the business behind.
Establish their own operating system
The so-called dealers operating system, is an integrated system that can effectively integrate manufacturers, products, brands, market investment, its own business team, backstage team, the company's own brand distributors, downstream channels and customers, storage, service system the operating system, based on the effective integration and can implement effective resource allocation and operational mechanism, like a good cook, after a pile of Ingredients, accessories, spices collapsed together, then use the tools and techniques of cooking constantly make a tasty meal. Dealer hand what external resources is not the most important, it is important to know how to integrate and operate.
Cross distribution: the inevitable trend of cross-border joint
With the advent of the mobile Internet era, retailers suffering the unprecedented impact, many retailers find themselves less and less traffic, how to do? Study customer buying behavior and consumption patterns, cross-border joint is the future development of retail formats the inevitable trend. So, Uniqlo which began selling Starbucks coffee, because they found that many customers Uniqlo is Starbucks consumers, two different formats of retail stores can share customer resources to joint marketing activities to customers where our terminal stores should open where the convenience of customers buy is always a constant pursuit of the direction of the retail store service improvement.
Traditional-style store display shelves sales dead, store experience marketing era, customers want to buy is not a single product, he bought a new way of life, so we can boldly predict that future stores will decline the rise will be the distributor of retail stores, this store will use storytelling to lead customers into the new world. Therefore, the integration of cross-category distribution has become an inevitable trend dealers transformation.
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