Today, smart lighting in a kind of status quo?
It should be said, the concept is clear, there is the spirit of exploration companies and have the highlight of buy led high bay lamps is also slowly surfaced, motivated people eager. However, we should soberly, smart lighting just sprout, technology, products, markets are far from mature, many bottlenecks, nurturing the high cost business model and profit model is still very immature, not into the system.
Today, many people do in a hot smart lighting, but the vast majority of people have stayed at the conceptual level, once cut into practical operation stage, it does not go in depth.
So, now what kind of intelligent lighting bottlenecks exist?
1, immature technology. Many products, links are in theory, laboratory, sample stage, there is no rigorous environmental testing, application testing, of course, not to mention the large-scale production and marketing.
2, a single product, no serialization or unable series. Application is not complete, the system is not complete, it is difficult to be accepted by consumers.
3, the price is expensive, only a few people or a few environment can be, no way large scale.
4, accessories fragmented supply chain immature, less than cost reduction, production is blocked.
5, immature market, channels can not accept, dealers do not want to sell, consumers are reluctant to buy, wait and see who the majority.
6, talent scarcity, whether it is research and development, design, production, marketing, communication can not keep a serious lack of stamina.
7, the lack of standards, the system is missing, workers inefficient, poor product consistency.
8, sales staff product knowledge is not enough, spread caliber variety, are they not sell; lack of training for customers, products are often neglected.
9 promote serious bottleneck. Experts do not understand written media write or not write specifically impervious; scarce communication professionals, media personnel Sidongfeidong even write out something else is foggy.
In short, intelligent lighting today is no formation of "potential" and "City." How to solve this set of problems?
The first to popularize the concept of intelligent lighting, so that we understand it to learn it, understand the concept, product, status, nodes, and the future.
Second, we must make great efforts on the product. To come up with innovative features, easy to use, the price of the right products. Products to be a series, or a combination of a series.
To study led street lights price of the product space, matching, matching function. Only allow advanced product features, strong spatial matching, a series of products, wide application environment, have market prospects.
To provide a good show and experience the environment of space, fully demonstrating the superiority of the product.
To cultivate a professional publicity and sales team, so that everyone can understand one, to see tomorrow, one will use. Let the sales team to simple, fast and effective sales and marketing.
Integrated supply chain, manufacturing chain, distribution chain, so that the middle and lower reaches and concerted efforts together to foster intelligent lighting industry. When the lack of an external potential, the first to establish a coalition to form a dot, and gradually expand the category forces and groups, and finally the formation of a larger chain. Our world and the world's LED Lighting Times Times will be opened in 2015 "Smart Lighting" special edition, the use of powerful third-party platform to accelerate the cultivation of this category.
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