LED lighting product innovation strategy

Lighting products from the traditional to emerging of the LED, which ups and downs, had also been suspected of being too optimistic. As the technology matures, the market is stable, led street light wholesale is the trend, and gradually occupied the fields of lighting. However, LED products, good and bad has been criticized by users. It is understood that in the retail channel, the number of standing in the first line of dealers who sell forced to become more significant "price war", has given up on the "brand" of persistence, turn into "cheap selling" arms. Faced with this dilemma, LED manufacturers have to reform and innovation in marketing mode, and repeatedly seek breakthroughs in product technology. Articles by visiting a number of active LED manufacturers, the industry came out with the most complete LED lighting product innovation Raiders.

Raiders: product planning clearly has the ability and determination to achieve

In the lighting industry, domestic enterprises have no "eukaryotic" is well known case, almost all of the upstream technology patents are controlled enterprises in foreign hands. However, domestic products and technologies in gradually maturing and stability at the same time, many companies are also facing such a problem: enterprise product planning chaos, or can not single-mindedness in the face of clear product planning, the situation is not uncommon halfway or halfway diversion .

For many companies, product planning is not easy, you must have a professional team, in their own strength on the market and carry out a detailed analysis and assessment of the future, the company's products on a rational plan accordingly. On the other hand, the enterprise itself must be determined, able to withstand a certain pressure loss, and unswervingly implement the plan does go on. Many companies said that companies can not get a very good development, in large part because the pressure of competition is not from the outside world, but because of the views of senior internal hard unity, capricious, product planning is often difficult to achieve.

Raiders II: market positioning clear understanding of the needs for differentiation

In recent years, there are brand-conscious lighting companies in the channel no longer confined to the construction of the traditional dealer channel more energy into the designers, contractors and other groups. For enterprises, which are closer to the market application of the crowd, through them, companies can better understand the needs of the market. Lead to changes in the marketing business model is a major factor in product changes, market demand determines the production of large-era has arrived.

However, the lighting industry is currently facing a fierce battle for market and LED products and more complex, chaotic situation, manufacturers in product and market positioning need to be cautious. "Step wrong, wrong step," is that many companies are worried. Companies should clearly understand their own strengths, is manufacturing or sales-type? Is targeting high-end or high cost, or both go hand in hand? Product should be more market segments in which to make its own characteristics? In a comprehensive analysis, of the company's products have a clear positioning, the market demand for a continued understanding, can only broke through to achieve comprehensive development or differentiated products.

Raiders three: power saving technology, continuous innovation Accumulate

No doubt, to break all the products derived from technological innovation, internal R & D center and led street lighting fixture is a solid foundation for sustainable development of the product. On the one hand, product quality assurance for the development of enterprises to provide a strong support team is only able to provide a stable solid technical support, quality products in order to provide effective protection. On the other hand, stable technology requires settling time, and the frequent movement of people suffering from heart of many lighting companies.

Admittedly, both in an industry which, faced with changing times, innovation is the anchor of business survival, in the lighting industry, products as the survival of the enterprise, manufacturers are for the sake of long-term development, to the inevitable product of breakthrough innovation in the first place. So, in this regard, lighting companies have what insights it?