Long life may make LED lighting industry into "grave"

"My family has a LED lamp installed in 2010, not bad, but also with a sense of eight or ten years." One consumer said half-jokingly, that he wanted to change only the lights can not find an excuse.

Long-life LED's for the majority of consumers is undoubtedly a big "gospel." However, for LED companies are concerned, the question is, has the industry put forward, "LED lights are too durable, not bad, so go the demand come from? How many re-purchase rate in the end?"
      At present, LED tubes, led street light with solar panel nominal service life varies, there are 15,000 hours, 25,000 hours vary, should use the three hours per day basis, the service life of 15,000 hours of lamp can be used 13.7 years (using lamp life of 25,000 hours can be used 22.8 years), should use 10 hours a day in accordance with the terms, the service life of 15,000 hours of lamp can use 4.1 years (25,000 hours of lamp life of 6.85 years can be used). Regardless of all enterprises producing various kinds of LED lamps if there is problem on the subject of virtual life this argument, many industry insiders indeed recognized that "long life" had the advantage of this now seems to be the LED's "weakness."

"This fear is justified." BYD lighting sales director Xiao Zhiyong said that life is too long will lead to smaller markets. Today, more than 20,000 companies in the market, in the end could only hundreds. "But then again, when we choose to do LED, when everyone's mind in addition to optimistic about the market outlook, there is part of the reason is because it is green."

"This is indeed a problem." Have focused on the package, and now gradually transformed lion photoelectric lighting applications Bo Peng said the vice president, should the LED lamps using the best components, then the life expectancy of 30,000 hours are possible a. "Long life is its selling point, but the long-life cause its complex exchange rate, this is a contradiction lies."

Peng also mentioned that now the issue has emerged in Japan. LED lights to replace the bulk of the Japanese market really hot for a while. "Quality requirements of the Japanese market is particularly high for a long time will have to be changed in a number of new requirements, in fact, I think the Japanese shipments of LED lighting has been shrinking."

"Basically for one, one less potential market is smaller." Industry analyst who asked not to be named, deeply worried, the market is so big cake, eat a piece, such as eight or ten years down to eat a piece of perhaps companies have already starved to death.

LEDinside senior analyst, said Wang Fei, long life, or will become the industry's epitaph. Each sale of a group of lighting means that the market has been cut a cake. "This may also confirmed from the side of the LED why so many recent corporate failures."

However, there are some on the market is always the optimist. South China University of Technology, Professor Wen Shang Sheng believes that if the LED as an electronic product to do, give it more personalized and innovation, "Think of it as art, a pursuit, repeat purchase rate is no problem."

Shares ROCKETS Jiawei, vice president believes that the industry can go to focus on some new technology. "Includes plant lighting, automotive lighting, visible light communication, which is the largest market for LED applications. I believe that our large market applications, LED market, there will be many new areas await excavation."

"I think it is positioning itself to do it, the whole market capacity is great, (take the street it) you see China's roads have been widened, do not worry." Philips Lumileds Asia Pacific Marketing Director, said Zhou Xuejun.

But then again, if the LED lamp life whether, as advocated by the industry so high? "Now, because of the pressure of competition in the market, most companies do not do so will be the life of the lamp is high, not to mention 30,000 hours, 10,000 hours can persist probably are few." Peng believes that circulate on the market now products are not the best quality products, it is precisely in terms of performance and price and market matching products. "That is why, long-life impact of the complex exchange rate for the Chinese market might not behave so obvious. On the other hand, LED current penetration rate is not high, the market is very broad."

"If the domestic market has emerged this fear, I think it is actually caused by oversupply in the domestic market, the products sold, instead of things that are not very durable." Zhejiang and Hui Lighting Technology Co., Ltd. Deputy Similarly, President Jian-Hua Ding believes that the current market does not actually have any real large quantities of long-life products.

However, led street light wholesale said industrial really need a plan of elimination period, the market needs to have a long life and critical point, the change was more conducive to the upgrading of products and technologies. "For the LED, the industry is also discussed, we think it would be more appropriate for 2-5 years, part of the construction class, professional class lighting can be higher."

Even if all the people in the industry for long-life LED will impact market exchange rate of the complex showed varying degrees of fear, but one thing is certain. As Wang Fei said, "Although the LED industry is putting pressure on long-term growth potential, but this is precisely what a real contribution to energy saving LED can make."...