LED lighting industry: the channel is king and content is king?

Channel is king and content is king per line per sector will be the topic of debate, of course, if both are prepared not occur naturally fierce arguments do not like the results of the scene. However, many enterprises are often very difficult and limited ability to make difficult both channels and content complete. In the led high bay light supplier, is also facing this problem, many entrepreneurs LED channel is king in the end is still a problem with the content is king broken brain.

American Marketing gurus Philip Kotler had done to define marketing channels, simply put, is the marketing channels for goods and services transfer process from the producer to the consumer the specific channel or path. We can not think, is the essence of marketing channels for the king is king, the manner in which allow consumers willing to buy your product is the focus of marketing channels.

Observation of the market, we can be found in the short term, the channels for the development of enterprises can play a key role, even a decisive role. Especially in this age of advanced Internet, the rapid rise of electricity providers, the network of sales channels for the development of the LED business has a huge role, so many LED companies pursue market channels for the king's purpose.

Only allow enterprises to quickly develop in the short term will focus entirely on the marketing channels. However, the rapid development of LED enterprises can still build quality of led high bay light for sale is excellent, the service is based on sound. Just marketing companies to sell their products to consumers in the hands of a way, the final evaluation is based on the consumer product itself

. The market will eventually LED brand beloved by consumers almost all high-quality products and better services to stabilize the market share, rather than to emphasize effective channel model to help companies achieve long-term steady development.