2014年12月14日星期日

LED packaging industry's future trend

About the past in 2014, China LED packaging industry as a whole have been developing steadily. Scale packaging industry capacity expansion was also significantly higher than in 2012-2013. And compared to the previous two years, the proportion of large packaging business expansion on the value of the yuan in 2014 accounted for more than 60%. The led high bay lighting wholesale is more cautious, the market showed greater competitive pressures, industry gross margins continued to decline.

Meanwhile, the diversified industrial chain needs to make packaging companies have been unable to meet all orders monomer rely on the market, as the packaging company, only the good market positioning in order to achieve their product specialization and low cost. From an economic point of view, with limited resources into one or more conducive to the development of LED packaging companies several segments.

As general manager of Hongli Lei Lining Electric said, "So far, no matter which generation of packaging products, will not appear disappeared, even the most primitive feet plug LED, there is still a large share of the domestic market flashlight and IR .LED, there will never be the last one product, only the next. "

With Philips Lumileds, for example, high-power products before its sources of income in all business aspects of LED lighting. The new CEO Frans van Houten took office, this product line pattern was completely broken, the company announced that will turn an "integrated LED manufacturer." Up to now, Philips Lumileds has a full range of large, medium and small power devices, providing COB, HV, flip chip, UV, including various types of products.

"The future of 1--2 years is likely to be: bloody upstream, midstream littered with corpses, hurried retreat downstream packaging industry over the past few years 'outlet' in outdoor lighting, display and automotive three markets, the future of it.?" Sen lighting Lin Jiliang general manager of marketing for "Engineering LED" reporter throws an interesting conjecture industry.

Regardless of the "outlet" where there will be the number, the bigger the current packaging field has been the early trend. Taiwan Co., Ltd., general manager of Shenzhen Jing GONG believes that the current large number of LED packaging companies, but small-scale, I believe that after market natural selection, the total number of packaging companies will decline, but there will be a number of industry elite enterprises. Efficient, integrated, subdivision application is encapsulated future trends.

With the packaging field competition, require packaging companies continue to seek areas of diverse segments. EMC package, chip scale packaging technology and other new technologies to gradually emerge in the market.

"EMC is the biggest advantage to high temperature, anti-UV, and therefore very suitable for 0.2W-3W." Zhang Lu Hua photoelectric Ismail was project director, said these advantages allow EMC packaged in high power indoor lighting and outdoor lights, tunnel lights and other large power lighting of exceptional merit. At the same time, compared to the Cree XP series and to make imitation lumens street light program for cost-effective.

As a pioneer in chip scale package, Hu dual Shenzhen grid days Photoelectric Co., director of marketing centers to accept the "Engineering reporters" interview made it clear that: "2014 buy led high bay lamps has been significant improvement in its performance advantage Obviously, with the future technology to mature and spread, the cost is bound to decline. "

How LED industry in the future development direction and trends? Packaging companies how to deal with increasingly low margin status quo? How to identify future positioning itself? And so on are placed in strategic issues every CEO in front of LED packaging companies.

As the highest specifications in the LED industry, the largest industry event, but also a year-end review of the LED industry, the best platform for analysis and outlook, so far Engineering LED Assembly has been successfully held for four. That is now the fifth Conference of Engineering LED curtain will be in Mission Hills Dongguan clubhouse 12-13 December 2014.

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