Lighting industry from the current point of view, whether it is the capital of the dealer or cities, counties dealers are feeling the changes in the industry and increasing the operating pressure. In the communication process, "confidence" and "direction" is the business most mentioned words.
In these businesses, whether it is after the line earlier 50,60,70, with annual sales of over billion of "old world", or products with annual sales of several million dollars and even tens of millions, to join in the near 80,90 after the "New Horizons", they are groping for their own development, are working hard to build confidence for future operations.
In most businesses among the older generation, they worked hard for 10-20 years before the resulting capital to flow from a simple model to lighting large wholesale shop operator. There are also some businesses "duties" involved in car leasing, guarantees, real estate and other industries.
Especially in the era of led street light wholesale, they all have to take a cautious investment approach, both upstream and downstream of the brand of choice or the distribution of cooperation are more "conservative."
The new entrants to the industry soon 80,90 "rookie" who, by the store rent increases, staff salaries rising product falling profits and other factors, the overall operating pressure is too large. But these young businesses have a son, "unyielding" momentum, whether it is the ability to accept or learning ability are quite strong, the ability to adjust the business direction, looking for their own business on the road.
In recent years, the development of e-commerce, especially this year, "double-October", dazzling lighting brands have to hand over the transcripts, some lighting brands even a single day online sales reached nearly billion, so many businesses exclaimed: this is another warning industry traditional channels.
However, the electricity supplier fiery, dealers can be described as love-hate relationship:
Love is that they can also participate, was "a piece"; hate is the electricity supplier to seize his own business in the local market, and most companies are reluctant to share the electricity supplier and dealer profits.
Therefore, dealers Acting corporate brand is doing e-commerce, e-commerce is very concerned about how to do it.
We are currently in the exchange led street lighting fixture with the business, the dealers have said, "You can try." Many businessmen said that the future development of the industry for the traditional channels as important, but how will the traditional channels and emerging e-commerce combined to achieve the harmonious development of both.
Of course, businesses are constantly thinking about the progress of the channel, the traditional channel not only to the traditional business, but want to "service business" transformation.
Future development of the industry, is inseparable from the terminal channel services, you know, there is no service sales practices is in the "bullying."
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