Light industry development has some controversy

With the development of the lighting industry drifted further away the golden period, in such a period, lighting companies in order to achieve lasting momentum must be two-pronged approach, giving equal importance of the company's marketing strategy and business management.
Lighting industry prospects deposit dispute

In 2014. This year, the led high bay light manufacturers experienced a dull gold, nine silver ten, experienced an eye-opener for the electricity supplier channels. However, there are still many lighting companies not complain, complain that the market is poor. Insiders pointed out that this is an excuse to their business. "Even the best of the market, we have also seen the closure of business, then the bad market, there are a growing business. You say the environment is not good, why there are so many other industries involved in the lighting industry? You say bad lighting industry do, why the number continues to increase brand lamps. this phenomenon indicates that the series compared to a mature industry, light industry is still good to do, but not everyone can do it! "It was the best of times, it was the worst era, this is the best time lighting business bigger and stronger.

Lighting companies ignored the company's management

Lighting market environment is really depressed it? Insiders pointed out that, in addition to large environmental impact, the excess corporate marketing, business operations and management of a problem. Lighting industry, many companies over-reliance on certain marketing tool, while ignoring the enterprise operations management whether health problems. "Marketing a fresh recruit, wanted to eat around the era of days gone past business, put forward a casual activity, you can make money. Invincible marketing tool does not work now, and this under the enterprise on the ignorant the example price promotion, is a harm than good practice. "

Insiders stressed that "a lot of lighting companies in marketing, management defeated in marketing era of excess, if lighting companies simply play marketing, management ignored, and that is a dead end." That being the case, then how specific lighting companies to do this? the source stressed that address future market, and only return to nature, pragmatic development, and no other way. The first is the focus on the present, the led street light Manufacturer of the job done. Establish good business operation and management system, and this system is not rigid, to be matched with each other and the moment people, and things, in order to play each other the best of force, so that enterprises to enter a virtuous circle. The second thing is the layout of the future, do disruptive innovation.

Lighting companies in order to grow, business management is very important. Only lighting business marketing strategy and business management to do, in order to enhance the competitiveness of enterprises, but also to identify the path to success.