Where is the way of small LED lighting businesses?

Years ago, due to national governments to actively promote energy conservation, to ban incandescent, advocate the use of LED lighting products; increased export orders, especially the shortage of energy countries especially India. All these signs seem to indicate that the outbreak of the led street light wholesale has entered a period of rapid development.

Pending trade laughter when preparing for the outbreak of the market, just a few months, due to the overall weakness in the domestic economy, the slowdown in the real estate industry and the upstream projects to reduce domestic monetary tightening, difficulty in obtaining loans, etc., even optimistic about the export trade, but also because the European economy recovers and continues to decline. Unfavorable factors swept in the "expansion phase" of LED lighting industry, lighting market is relatively quiet.

Faced with changing LED market, some companies by surprise, defeated a similar light as phoenix companies, start running, closures began to appear; some companies to improve their competitive strength from view, in order to gain a competitive advantage, merger integration, mergers and acquisitions, Mason appeared on photovoltaic technology acquisition date, the acquisition of shares on Jiawei lighting products, Tongfang really bright and so full occupancy throughout the year more than 30 M & A cases, involving the industrial chain, middle and lower reaches.

Small and medium enterprises both LED inability drastic branding and distribution channels, but also unable to get loans, market bleak, how to do?

The author in the LED business focus Shenzhen Huaqiang LED trading center, interviewed a number of companies, some perspective is worth the small LED business reference.

Pragmatism is the last word

Lighting market is flooded unrest this year, to follow suit, herd, resulting in many LED companies into crises, some large companies have the opportunity to take a detour to correct track, while SMEs are often not afford to pay for the mistake. So first sense the product well, the business well, the results do go up, do not risk not radical. Second, pay attention to the flow of funds benign, preferably cash transactions to avoid debt default, many "fail", "foot" beat our nerves all the time.

Multi-channel distribution

Business to be successful, we must pay attention to development, physical channels, distribution channels, direct sales channels, as well as the electricity supplier channels channels, multi-channel distribution. Huaqiang LED trading center for years of Lee gives his own survival: Features LED product determines the physical channel is currently the most important sales channel, Huaqiang LED trading center because of its superior location and address professional, especially as the export window, we will define the starting point of its physical channel construction, in order to be able to play the role of point to an area, through the accumulation of the past few years, we have in Europe, America, Southeast Asia, Russia, as well as many domestic cities to develop a partnership. And here accommodate four or five hundred LED enterprises, exchanges, immediately able to roll out new products to market. In addition, the electricity supplier is a new sales channel carrier, Global Sources, Alibaba, Lynx and other channels adopted by many lighting companies, we also cooperate with LED media network in the cross-border electricity supplier and brand promotion, have done a comparison good try. "Are saying O2O, our real O2O, the line display, online sales, a platform," talked about the recent popular online online O2O mode, Lee said.

Rapid flow of products

Whether or branding channel construction, the ultimate goal is to sell the product. I visited during coincided Huaqiang led street light fixture Manufacturer in organizing "LED boutique Fair" events, corporate vigorously for product promotions, and even product clearance, market vigorously for promotion, buyers obtain affordable, happy. Promotions, discounts, clearance, the product sold, the money back, in order to realize the value.

Despite the vagaries of the market, but to fully exploit its advantages, pragmatic management, product positioning sights, seize market opportunities, multi-channel attempts to develop appropriate marketing strategies, small and medium enterprises LED should go to survive thinking and research.