"The present era, with information technology as the core of a new round of technological revolution, the rise is pregnant, the Internet is increasingly becoming a pilot power innovation-driven development, profound changes in people's production and life, buy led high bay lamps to the development of the society." Chinese President Xi Jinping for World Internet Conference 2014 sent his message says.
Undoubtedly, the Internet has become the trend of human economic and social development, the trend of change often means new opportunities and challenges, the Internet era to bring about changes semiconductor lighting, enterprise and how to face?
Internet big unstoppable
July 21, 2014, the China Internet Network Information Center (CNNIC) released in Beijing on the 34th, "Statistical Report on Internet Development in China situation," the report shows that as of June 2014, Chinese netizens reached 632 million, an increase compared with the end of 2013 1442 million, Internet penetration rate reached 46.9%. Among them, the size of 527 million mobile phone users. The focus of development of the Internet also to the "deep" transition from "extensive", the network application users profound change of life. Mobile mobile banking, mobile medical and other emerging fields of application to meet the multi-faceted needs of Internet users, Internet users push towards full life "network." Internet is overwhelming.
The advent of the Internet era, not only changed people's lives, at the same time, the rapid development of Internet technology, a new round of technological revolution and the rise of the industrial revolution is pregnant, a number of important scientific issues and core technology has shown a harbinger of a revolutionary breakthrough, led cross-integration of key technologies, groups Yuejin, change breakthrough energy is constantly accumulating.
"If the social development continued to intelligence from information and experiences, interactive, personalized direction. With the rapid development of information and communication technology, information technology wave continues to push the world from an industrial society to an information society morphological form the development of digital information has become the most important resource, which is interconnected; with intelligent tools for the most basic means of production, which is interactive, "Chinese Vice Minister Cao Jianlin in November at the 11th China international Semiconductor. lighting Forum (SSLCHINA2014) says the opening ceremony.
Future, intelligence community, the Internet is an important presence indispensable, it is not only linked with everything on the Internet, but also linked with big data and the "cloud." Well, the Internet era, the semiconductor lighting will happen? Insiders said that, on the one hand semiconductor lighting will usher in the general lighting for the characteristics of the new round of development peak, while the semiconductor lighting industry as the third generation of the first semiconductor material a breakthrough in microelectronics and optoelectronics will open era hand in hand, so the lighting toward intelligent, controllable, digital direction.
In fact, the semiconductor lighting is concerned, after decades of development, but also a growing tendency intelligent, relevant integrated circuit chips, as well as other sensors, such as people can be implanted in a light bulb.
"Data and network development trends on the one hand is to accelerate the change in the LED industry, LED gradually from a single source to become part of the IOE functional lighting and consumer electronics products. On the other hand is to increase the diversity of the LED industry, such as multi-application, multi-service model, with a multi-disciplinary, multi-technology and a variety of interfaces, such as the combination of a variety of materials. "Delft University of Technology, Professor Zhang flag says.
Internet era of "danger" and "machine"
It can be predicted for the "light application Internet era" will be the new decade semiconductor lighting direction. For semiconductor lighting company, means the full range of new opportunities and challenges.
CSA Research believes LED industry into a long business cycle, the macro environment for the better, LED industry will usher in a golden period, LED lighting technology commercialization high probability, lighting applications drive new growth. Technology to low-cost, high-quality direction, energy-saving potential to create huge market demand, speed up urbanization spawned both traditional and emerging markets, after replacing the era of intelligent open space to grow, new technologies and new models conceived opportunity to reshape the competitive landscape industry.
Foreign SSLCHINA2014 Assembly President, Professor Robert Karlicek director of Rensselaer Polytechnic Institute Smart Lighting Engineering Research Center, said illumination light will be used to control and communicate with, people need to put some sensors installed in the light inside, things will be led lighting future. At the same time, the intelligent lighting system should have a global outlook, personalized lighting and lighting requires very intelligent communication technology, we need a lot of sensors, so the need to build relevant capacity can be achieved.
From the industrial / route technology development point of view, LED efficiency in addition to enhanced features will be more and more, it will have a lot of non-lighting, such as mobile communications, security, medical, and other functions, is a multi-level, multi-functional system integration, while there will be a new market potential. Zhang flag that, for businesses, the needs of users are always the core of the success of any business, must meet the needs of users, this rule also applies to lighting business.
To better meet the needs of users, on the basis of a good product, it is important to carefully study market segments, such as 90 people and aging population, population characteristics, or whether needs are different, LED lighting is not only, but can be combined different technologies, such as network media data, software, controllers, sensors, etc. to meet the different needs of users of physiological, psychological, sociological and other aspects.
"The new era will be new opportunities for semiconductor lighting industry should make good use of these opportunities, the challenges facing LED lighting is to achieve on-demand, which requires understanding of human interaction with the lighting mode, using the Internet, big data, smart lighting and so on into the future of the lighting industry, which also gave the enterprise management challenges. "Zhang says the flag.
Digital and social networking is the trend of the times, the lighting industry to be ready for the new storm. In the new era, the need for multi-disciplinary knowledge and cooperation across sectors, of which the most important is to have its own unique value. At the same time, the needs of users to experience more and more important, it also requires more efforts to do business segments.
In fact, most companies currently on the market is not yet ready to enter a new era, and how to develop the brand, optimize logistics, human resource management, etc. are all good companies need to think about. Advantage is not necessarily the traditional age can be extended to a new era, a lot of companies, including multinational companies need to rethink their development strategies.
Under the tide of corporate steering law
Internet age, everything is changing, from product form to the business model, the possibilities are being tried and mining. For semiconductor lighting, the sales and distribution channels are changing, and technological change may also cause changes in the business model and profit model, the impact on business is huge. Faced with the era of accelerating change and industry environment, semiconductor lighting companies who have shot to find their place.
People living in the comprehensive "network" in the background, the electricity supplier hot, heady, semiconductor lighting companies naturally will not miss the opportunity, many companies to join them. Among them, 19 November, NVC's largest shareholder of BDO Runda announced the official launch O2O lighting and smart home electronic business platform. According to the plan, to two listed companies, namely BDO Runda smart home, NVC lighting business, to achieve the integration of online and offline through this platform. I hope to O2O way to integrate sales system, has gradually established a two-dimensional product code, increase retail ports, and other infrastructure operations center site, the first to establish a data resource.
In fact, both the electricity supplier or physical store channels, the end result is to channel development and brand building bigger fine to do so thoroughly, and to increase sales. Lighting Co., Ltd., general manager of Sen Lin Jiliang Marketing Center, said each brand must establish its own ecosystem, each company must establish its own ecosystem in the product, marketing, a wide range of communication, all of which ecosystem should reflect the products, brands and other aspects of the spirit, through the channel of the comb with the team to enhance, to be able to transfer to the terminal market.
In addition to exploring the business model, but also some companies think about their own transformation, for example, with LED display for the main business of Lehman Optical, in recent years, is also looking for a business model and growth opportunities for the company's future development, progress from product supply product manufacturers to service providers and then to change carriers. Its LED media chose to focus on the business of sports media market.
Culture Media Investment Co., Ltd. Shenzhen Lehman, director of segment marketing move on SSLCHINA2014 has said Lehman Optical set in the operational aspects of sports equipment suppliers, service providers and business operation and maintenance of three roles in one of the developers, from equipment manufacturers to rise to sports business marketing business model, Lehman photoelectric become the driving force to achieve a new value.
The outlet of the times, the international companies who did not take it lightly, Philips, Osram and GE lighting "hegemony" who have to act, each with its own strategy and focus. Among them, November 8, at the closing ceremony on SSLCHINA2014, (China) Technology General Manager of GE Lighting clever said that as a veteran lighting company, GE in China have their own market positioning and strategy, general lighting market due to intense competition, price Competition serious, GE in this area compared with the Chinese domestic enterprises, the advantage is not obvious, from a strategic level, the general lighting market is a low priority GE business.
"GE focuses on led high bay light for sale, such as commercial real estate, stores, upscale hotels, luxury hotel lighting," Gao said, from the positioning point of view of the entire company GE, GE focused on two directions, one hope in the infrastructure sector, there is a high areas of technical threshold, so that technology leadership. The second is to do industry leader in the Internet era. In the long term focus on the development direction of GE's lighting business strategy consistent with the Corporation. "Semiconductor lighting products, whether light or lighting is best industrial Internet or mobile Internet carrier."
GE Lighting is currently being gradually to service industry, started doing system integration and system solutions. With the advent of the Internet era, GE is to guide the direction of the Internet focus on new product development.
Ye Feng, director of Philips China Innovation Investment Limited, said, Philips implemented in three steps in the strategy, as the traditional lighting of one of its main business in the next two to three years will be gradually reduced to the proportion of 1/3, at the same time as part of an overall strategy, in addition to the two parts of the distribution on the LED business and the future of digital lighting and lighting services.
Cree chip maker will still insist on market-oriented technology and products, the future development strategy for the implementation of three divisions. Development Co., Ltd. Shanghai Branch Rui Optoelectronics general manager and technical director, said Shao Jiaping business, chip packaging part of the business will continue higher luminous efficiency and better performance of the device focused. In the moment and pay attention to the size of the semiconductor lighting era of cost-sharing for CREE, its product strategy will be able to find a starting amount of the product, first fill capacity, and then return to their own position.
Internet wave is just beginning, the form of products to the business model change, change the LED industry is in the ascendant, and what changes happen in the future, we'll see.......
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