how LED lighting business break the O2O borders

2014 LED lighting industry harvest electricity supplier channels in a lot of money, but in Lynx, Jingdong, Taobao sales for the LED business is not the ultimate goal, and many companies began planning led high bay light supplier
 belongs O2O platform, however O2O mode really so easy to do? LED enterprise how to face all sorts of challenges?

Learning of the past. As has been vowing to sweep all, the last only just leave like electricity providers, application O2O mode is not also have its boundaries and limits?

People mature energy magnify things with new things growing trend of disregard and contempt as deadly. Although O2O just infant infants, but relying on the electricity supplier of more than prestige, after a media stir and hot, just like a real thing to be enthroned posture. There is no real universal key, locksmith only universal, does not recognize the boundary mode, put anything can catch people O2O argument with empirical theory with Western medicine, Chinese medicine demonstrate experience and meditative state, like do not rely spectrum. Empirical science bounds, naturally concluded that this is not OK, that's not right. A friend heard criticism that the criteria you use to transform chicken duck, then let the chickens and ducks than swimming in the river, there are the odds of that chicken possible?

If O2O mode boundaries exist, that boundary where? And what restrictions?

First, the core of that payment and transaction O2O phase separation, the biggest advantage of this model, both the use of electronic money fast payment, but also in terms of the credibility of the endorsement to solve the worries of consumers. So, for the payment and transaction products and services can not be separated, naturally beyond the reach of such investment products, this highly professional B2C sales, or brand endorsement, professional port complete the online retail transactions quickly; either need one of the line professional financial advisor, to focus on customer service and transaction, O2O payment and transaction separate ways, apparently superfluous.

Second, e-commerce, including the decline in the cost to build stores O2O even demise, in fact, to some extent, been transferred. Internet era is at the home of every consumer to build a terminal, but the carrier terminal from the store into a computer or smart phone, a former channel build stores or manufacturers bear the cost, has now become a consumer must Buy (share) this carrier.

O2O costs of promotion and transfer payments, brought another change: In the past the seller which expand consumer area, as long as the seller has the willingness and ability of the way through the construction of the store will be able to build a platform to meet with consumers; but e-commerce including O2O mode, if the buyer does not or do not want to hold a computer or smartphone class terminal, between the promotion of the sale, payment, the consumer can not exist. Consumers mastered entirely right to choose the information consumer initiative. O2O, toward the essence of a free market, a step forward, but also let O2O borders virtually reduced.

The again, that is not easy to store and requires that buy and use of goods, is the bane of O2O inaccessible. As a light source replacement parts, home energy-saving lamp devil know when it will suddenly explode, and if a small purchase, home storage, energy saving light sources have generally only one year shelf life, cost of storage is likely temporary replacement ratio the cost is even higher. O2O to serve this consumer demand, high cost of little significance.

Furthermore, O2O born purely online shopping, in order to excel, rather than blue, in the promotion and paid links, too much reliance on handouts flow super platform, and not be a real platform for third-party credit guarantee, O2O always not completely mature.

Credit guarantee mode super led high bay light for sale is online shopping + express delivery business blueprint for the basic model, already paid for confirmed online assessment products, then there is a problem during use, to support online shopping for the purpose of electronic business platform in mode is designed to allow consumers to eat more yabakui, because they are still in use is the "merchandise from the cabinet shall not be responsible for the" traditional thinking. The direction is to assume that when O2O individual interests of consumers and businesses in conflict, to take to protect the weak, the strong principle constraints endorsement by reputable store, to ensure that consumers in the consumer products and services throughout the period of validity can get the most effective services. This is the proper meaning O2O, while the existing super platform, beyond their grasp.

Finally, product innovation, to fill the class of the physical needs of consumers. Model innovation is to provide a consumer novelty to meet some kind of emotional needs of consumers. Therefore, the revolutionary product, easily holding high hit, lucrative, such as Apple's mobile phone, such as windows software, such as Wong Lo Kat herbal tea; and revolutionary model, if only to provide a product (service) of the new path, there is no value-added services this link "battle mode" must evolve into "price war", the electricity supplier Taobao so, millet phone case, retail giant Wal-Mart as well.

O2O model as a model of innovation, naturally difficult to escape this curse. Behind O2O model innovation, who really have the last laugh, competition turned out to be the ability to integrate resources, and a more direct point that competition is the ability to control costs. Under the status quo of value-added service innovation weakness, who with less construction cost and revitalize the physical distribution shop or offline store experience, who is likely to become king O2O mode. In other words, the profit is too thin, or for some reason (such as brand tonality and positioning) is not transferring profits products, can not become O2O beneficiaries.

O2O explore the boundaries, not bad-mouthing O2O, contrast, O2O is all the business model, the closest free-market nature of the business model. Almighty border, hoping to find the most appropriate stage for O2O, the fastest way to grow, so that consumers become a real market players.