2014, for the LED lighting industry, both "bloody", and "brilliant." 2015 has quietly come, this year is expected to be the year of LED technology, Katherine Chang, chairman
lighting confusing and full of expectations for 2015 were discussed, talked about the 2015 led street light wholesale industry development direction.
This year, the lighting industry to which the product will develop in the direction of this hard to say, but the smart home type lamps will be welcomed by the market in a short time, and lighting engineering market will gradually expand, because the government gave for LED applications support.
The current intelligent lighting control system is the use of sensors and terminals for remote controls to regulate lighting, so that the light at any time in line with people's needs and create a more comfortable, safe, healthy and changing light conditions. At the technical level , there will be no more changes will continue in 2014 development trend. The appearance of the product, style, the overall effect will be further upgraded. In the channel level, large enterprise channel development is much bigger burden facing the dilemma will gradually increase, while small and medium enterprises to develop specific channels, so the future situation will slowly get better. On the application level, tend car field and home appliances, thereby broadening the application of LED products market.
This year will be the LED from immature to mature development of the year, improving technology and innovation so that more consumers trust and recognition of LED lighting products, LED constant self-improvement will make it occupy a larger market.
On the packaging field, the Siu Cheong LED lighting products will be more inclined to specialization, application segmentation. At this stage, Katherine Chang lighting package, the focus on raising and lowering the wattage lumens, Katherine Chang lighting products can be used in greater Spotlights , mining lamps, fluorescent tubes and so on.
As the saying goes, "get channel the world." With the continuous development and improvement of lighting market, the major LED lighting companies to compete in a full range of technologies, products, channels, sales, and other aspects of the brand has become . increasingly fierce Open up channels for the promotion of product sales and enhance the competitiveness of enterprises, it is extremely important In this regard, Katherine Chang lighting has taken the following three channels:. one by the electricity supplier channels, on Taobao, Alibaba and other sites to sell, promote a strong; the second is to take the traditional channels, through domestic exhibitions, networking, sales etc. throughout the country to set up sales outlets; the third is to continue to increase to expand foreign markets, market expansion through a professional foreign trade team.
Future, Katherine led street lighting fixture will move toward getting the right direction, while those doing a good business, mainly because of the lack of core competitiveness, and did not take the differences in the product line, which led to adverse business. So in general, the lighting company's market channel development, focusing on whether the company has a core competence.
Market capital flows, the current hot money again "grasping a small zoom in" trend. Which, LED industry, small-cap stocks are likely to be short-term hot varieties. It is understood, LED prices have from the early 2014's $ 32.30 / thousand lumens, fell to $ 27.90 / thousand lumens at the end of 2014, down 13.62 percent. LED general lighting products, prices could fall below the marginal cost of energy-saving lamps, and ultimately fully occupied lighting market. LED general lighting era has been established, and has begun to enter the annual average of 30% of rapid growth. Investors are advised to LED industry, build photovoltaic field, Abby, three optical, optoelectronic and other stocks Jufei pay more attention.
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