several trends guesses of LED small spacing screen in 2015

2014's display industry, there is a breakdown product lines which have more than doubled the size of the development? The answer is "fine pitch LED".

2014 LED spacing is 10 times smaller growth is meant to include at least: sales volume growth doubled, the number of firms grow practitioners doubled, more than double the growth of industry influence, and mainstream products grew nearly double the pixel density of these data makes little ...... pitch LED display has become a shining star, but also to the display industry, especially engineering industry has created a new gold points.

The rapid development of the market and rapid technological progress, increased dramatically influence in such a small pitch led street light fixture Manufacturer in 2015 will give industry a surprise? We might as well guess what the new year.

1. Right to market discourse completely "China"

Domestic LED display industry is looking at "European companies" grew up. Just five years ago, the global LED display market, Chinese brands can only provide the "most expensive" products. Even three years ago, before 2012, the domestic LED display enterprises still dare not mention "small pitch" is the name. Because of the small spacing means that the high-end.

However, in 2014 the domestic LED display enterprises Liard say "global share of 70%." Although this data is a "special case of data" under the market broke out and do not represent the Liard able to maintain such a high long-term market share. However, this data is sufficient to show the "real rise" domestic LED display industry.

With small pitch products, national LED display industry has completely stood top global LED display industry chain. This is a reality in 2014.

Able to explain the rise of the domestic LED display industry data also include: LED display overseas export market than the domestic product gross margins generally higher by about 20-30%. Also, LED display industry is not the traditional "cheap industrial exports and low-cost competition," but "high-mouth quality competition and industry."

Studies show that domestic sales reached 500 million yuan more than the LED screen companies have more than five. Among them, the majority of LED screens and lighting systems complex enterprises. The size of the gap between international business and marketing enterprises have been reduced to a two-fold effect. The entire Chinese army, the sales volume in 2014 has more than half of the global market (for the first time exceeded), the high-end and low-end product line will have a market share advantage - only reflected in the gap in the end, than the larger product areas.

Domestic LED screen industry development and progress mainly due to the following conditions: First, the international giants give up the low end of the market, given the opportunity for domestic enterprises to "seed capital" accumulation; second, the huge domestic upstream industry chain, LED lamp beads supporting role that industry chain; third, the domestic huge domestic market, but also the world's largest independent LED large screen market-driven action; fourth, industrial spirit domestic LED screen companies for innovative policies and related industries stand by.

Powerful factor of more than four and no fundamental change. 2015, or even 2016, these factors will further support a strong domestic LED display products, especially small pitch products had farther. Meanwhile, the right to speak in the industrial side, due to the small distance between the domestic product leadership, China is expected to become the global market legion leader.

2. Technical advances reach the pole, industry faces "technology surplus"

Innovation, which is driving the domestic LED display industry, especially small pitch preparation is a key factor to the international forefront of the industry are. However, the spirit of innovation will be the arrival of products.

In early 2014, the minimum distance between the LED screen is 1.2 mm, at the end of this record has been 0.8 mm or less. Unit display density improved 125%. The rate of technological progress is unprecedented.

However, the market demand for small pitch LED is not endless. Market assessment that 0.6,0.7,0.8 mm pitch products have been sufficient to meet the needs of the various existing display system. Currently, the pixel pitch of mainstream 55-inch full HD TV is also only 0.63 mm.

In addition, the cost of a small pitch led street lighting fixture primary and lamp beads, lamp beads and surface mount technology relationship. High pixel density of the product directly enhance these costs, but also on the reliability of the product presented a huge challenge. This is also why the price of a small pitch LED screen is a big pitch products several times, even ten times more reason.

2014, in the small spacing core technology targets "pitch" has a comprehensive breakthrough in the background, in 2015 to pursue a smaller pitch products will lose market significance. Manufacturers expect the focus will like both product stability, reliability, display performance optimization, system engineering optimization metastasis. Product highlights new technologies will be mainly reflected in the "integrated experience", ie the product volume, product mix, and other aspects of customization.

Even in 2015 does not rule out a small pitch LED products into a "surplus relative performance" of the industrial stage. Contest from leading technology product market, to the channel, service, brand leadership, as well as changes in the cost advantage.