LED lighting company "seven deadly sins"

One Guaixiang, the price war waged.

In 2014 more than half, we still see a price war "hero" attitude, occupy the top ranking buy led high bay lamps, the industry continues to tilt bloody. Large companies want to scale advantages will translate into a price advantage by continuing to maintain the initiative in the market; SMEs wants to lower the price of "heavy artillery", "bomb" market. Price war results may be beneficial to consumers, but to make the industry a large number of corporate profits decline, and even hard to survive bankruptcy.

Guaixiang the two brands battle into the market gospel.

Brand battle with "dark horse" posture squeeze industry attention, a number of LED lighting companies will put the brand in the core position of market competition, strong play in the various channels of brand advertising, the implementation of the difference between profit and get the value of the business strategy.

Third, the merger integration of the wind and the Guaixiang.

Recently, mergers and acquisitions accelerated, we see the pattern of the early LED lighting industry. Has strong strength of the business hopes to merger integration approach to make up for their deficiencies in terms of LED lighting products, brands, technology and other channels, and the merger is just the fastest way to solve these problems. But M & Easy, integration difficult. Inevitably there are differences in terms of both the company's management, culture and values. Although the obvious benefits of the acquisition, but in order to move forward with ease, to resolve the turmoil after the merger prone, must be gradual, otherwise difficult to achieve the desired results.

Guaixiang of four, gave birth to a new pattern of closures.

Industry almost unanimously that, LED industry is entering a reshuffle, the traditional lighting to LED lighting giants join the battlefield, more failures occur, usher in the real "closures." However, does not explain the closures into LED lighting industry is good or bad. Enter the LED lighting industry with low barriers, known as LED lighting products can do a lot, "screwdriver" plants into pieces, mixed, quality of personnel, skill levels, leading to competition in the industry confusion, LED lighting industry reshuffle is the market development the inevitable result. And after the merger integration, closures of baptism, some companies will concentrate superior resources, competition to the strong stronger and the weak weaker trend of development, the pattern of the LED lighting industry will preliminary profiling, is the last laugh winner.

Guaixiang of five segments into the desert oasis.

LED lighting field, the homogenization of products is very serious, plagiarism has become a trend among companies. If there is no unique product design and technology to enhance the ability of enterprises in the period when the industry reshuffle comes, there is no anti-risk ability, at any time, there will be out of danger. Therefore, the SME market segments become competing looting "meat and potatoes." SMEs to go the route of specialization in the field do the most specialized market segments most refined, will have the chance of survival and development.

Six Guaixiang, channel construction delay.

In 2014, we again witness the "channel is king," the legend, and channel construction is LED lighting industry has been a hot topic. Transmission channels like enterprise zone, "the channel barrier, business pain," the product into the channel as a business hub for the market, sales of self-evident importance. LED lighting products arrived in the hands of consumers through what channels, sales to businesses is also crucial. How layout channels, how to channel innovation, has become the heart of a cross in the business problem. The more traditional channels to go narrower, big competition, construction and maintenance costs are high, how well received is unknown; electricity supplier channels in favor of brand building, but it is still not regarded as mainstream channels; large profit margins invisible channels, but back long section of the cycle, the development of several major difficulty ...... channel model has advantages and disadvantages, according to their actual needs of enterprises to weigh the situation, but the channel construction is imperative.

Guaixiang seven, pushing cooperation and promote development.

LED lighting industry too fast, to be on the professionalism, innovation and speed business "all of the dry," certainly not as good complementary resources to achieve results. From the beginning of 2013, the major SME Baotuan cooperation for development of the phenomenon everywhere, for the current pattern of the LED lighting industry, whether it is for internal BaoTuan breakthrough, strengthen advantage over the opponent's consideration, or external establish China LED lighting industry status, build national industry, resist foreign "aggression" needs, integration and cooperation between enterprises and between enterprises has become an irreversible trend.

led high bay light for sale has entered a period of consolidation real companies in the midst of the market need resilience and ability to resist risks, collaboration patterns among enterprises require chain vertical, horizontal or vertical and horizontal manner, those leveraging each other businesses, but also know how to take advantage of each other's advantages symbiotic ......

In the golden period of development of the industry, the major LED lighting business full force, accounting for channels, shop market, brand, only for one purpose - to survive.