2015年1月14日星期三

Exclusive analysis LED Industrial Union

Break the negative pattern, LED industry in the future planning

One can not deny the fact that the current large number of LED enterprises, the vast majority of applications for led high bay light price, upstream of the very few companies. Various core patented technology in the hands of foreign giants, improve the patent system covering everything from raw materials to finished lighting the whole industry chain, especially the core chip technology. Foreign giants in order to consolidate the competitive advantage through patent licensing and cross-licensing to conduct R & D and production, even in order to prevent new entrants. Large number of SMEs in a weak position in the competition.

Patented technology is the key matter of the healthy development of the industry. As the mobile phone industry, now referred to Andrews Machine, people thought might be Samsung, everyone knows, just the rise of the smartphone occasion, HTC Android machine can be described as synonymous, but with Apple's patent dispute which led to their plummeted, Andrews machine market was divided rapidly. Look at the many Chinese companies for anti-dumping cases, both because of the lack of core technology patents being abused. Some even predict, LED industry is likely to be the next hit "American robbed" of the industry.

Currently, Osram, Philips, Panasonic and other international LED industry giants have set up Cooperation Organization (Zhaga Union), the first step in the LED standardization. According to industry sources, by having a light technical barriers to the core intellectual property rights, control of key industries, and through a combination of threats and lawsuits way, charging high royalties to Chinese companies.

Patents LED industry, the industry can not avoid. Precisely because there are those who advocate the establishment of industry alliances LED industry patents, to enhance the international competitiveness of the right to speak.

There are also parts of the league is to promote the development of domestic LED industry technology and set up.

Such alliances, multi-national or local government for the sponsor, the industry is relatively high visibility, but also for the development of the industry does play a role.

Local government policy-oriented

LED industry as an emerging industry were high hopes, in some places, there are more significant for the economy, driven by the local government support, in addition to subsidies on policy guidance on mutual cooperation between enterprises. Foshan are more representative of the city, the policy of "hold together development" orientation is obvious.

It is understood, Foshan City, with more than 200 companies engaged in LED products and support, most enterprises are transferred from the traditional lighting of the LED field, many of them domestic brands business. With the development of LED technology, product replacement fast speed, packaging and labeling standards of the traditional lamp, have not suitable for LED lamps, LED product types and models on the market complex, uneven quality, and the LED product packaging and labeling without corresponding national standards, industry standards and local standards, the impact of market and stable development of LED and LED green healthy image.

Now, therefore, Foshan Institute of Technology standards as early as 2012 on each hand, Foshan Lighting Association and Foshan LED enterprises, establishment of standards consortium, to conduct field research, to develop a standard published Guoneishoubu LED Enterprise Alliance

Interdependent enterprises, hold together for warmth

In addition to the above reasons, there are some units are sponsored enterprises. This is also the league mushrooming root causes. Relative to mature companies, emerging businesses will be more inclined to join the alliance. Emerging LED business, I will not speak to compete with international giants in the domestic competition, because roots are not deep, imperfect channel layout and other reasons, can not be with the traditional lighting companies to compete.

Although the traditional lighting of the pains associated with the transition, but once broken technology and product mark, with its strong capital and channel resources accumulated over the years, still can quickly cut into the LED industry. Foshan Lighting, Asia Poole is a typical representative of the transition process, combined with the traditional characteristics of enterprises introduced the concept of a filament lamp in the industry thoroughly fire. Many emerging companies as well as small and medium enterprises, is to see the threat to the traditional lighting companies brought an urgent need to improve their competitiveness, or the whole industry chain integration of resources, or the same type of business alliances with each other to strengthen the right to speak, which gave birth to the birth of a large number of alliances. Alliance sponsored enterprises as units become the main force in the LED industry alliance.

Union industry environment into chaos thrust

Currently the entire LED industry environment quite confusing, inadequate policies and regulations, but also the lack of lighting standards, cottage rampant, leading to fierce price competition.

Champions League Secretary General Li Ke, said in an interview, the Union get together out of the situation is chaotic with the industry environment has a direct relationship, we all really need the integration and sharing of resources, or reach some kind of industry consensus, we met together, then it is easy to joint together, when large and small companies have this idea when the league will be more and more.

Integration is the trend of mergers and alliances

The establishment of the Alliance, in the final analysis is to integrate industry resources effectively. An industry source in the work of the Alliance, told reporters that the establishment of alliances, first, because LED lighting companies in the product line of choice, the future direction of the company, brand building, a single channel is difficult to sink a lot of confusion on such issues and problems encountered .

Compared with the traditional lighting companies, LED lighting companies lack the deep, long, wide channel dimensions, the company is no brand awareness, consumer habits and market natural thing lacking. On the other hand, LED lighting industry, compared with the traditional lighting industry, but also a semiconductor, electronics industry characteristics, particularly long chain can from the front to the back-end industrial enterprises are rarely involved. But the league rarely involve the whole industry chain, basically to the finished product enterprises, many companies are facing the same problem, want to solve these problems, and promote collaboration.

For this reason, the operation of the Alliance, the industry chain resource integration is an important content of the work, including the optimization of the supply chain, to expand the channels, together hold together the league's bargaining negotiation skills to a variety of resources will be enhanced. This is the starting point and goal of the vast majority coalition. There is a phenomenon, mostly small and medium enterprises to join the alliance, the more pressing needs of small businesses, and more hoping to coalition forces.

Most current Enterprise Alliance is the starting point and finishing with the use of resources, combined with the wave of mergers and consolidation of the industry, the future of the Union, will inevitably embark on the road of integration. The reason, the Union itself is a relatively loosely organized groups to come together in order to effectively resources, but can not share the risk, which is a weakness Union. Most companies are hold together for warmth, but fragmented, integrating industry resources not formed, it has created numerous small interest groups, from some extent, but played hinder the integration of industry resources. led high bay light for sale is perhaps why many people asked about the current status of the trade union and the role of the time, and even eat a lot to keep the real reason for the views of criticism. Therefore, short-term interests of companies starting point for the Union, will follow the pace of industry consolidation along with integration into the tides.

Future Coalition, more then converted to regional areas of common interest and even the starting point of the whole industry, especially in terms of the development of the industry standard, but also need to integrate the coordination of the entire industry interests, based on the interests of individual enterprises Union on the bound will gradually be integrated.

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