Due to the economic situation in rural areas may not be as good as the city , so for LED lighting , its winning point into the rural market must be priced . How to make your own LED lighting products in rural areas will show the characteristics of inexpensive and lay foundation for further expansion in this market . Here , building furniture electricity suppliers are building integrated marketing specialist nine network Xiaobian to analyze the development of rural markets led street lighting Manufacturer constraints for each point .
A restriction point : the high price for most farmers
Although the biggest selling point is the energy-saving LED lamps , but the prices are not cheap in itself , than is currently the most widely used in rural areas of energy-saving lamps and incandescent several times. This price for the daily drudgery of farmers is not easy to accept. Although this market is large, but the price is not acceptable as not benefit. The reason why the price has been high LED lamp is mainly due to its high cost of heat and power applications and have not mastered the core technology in the hands of the enterprise caused , if the LED market can get rid of these three aspects of the problem , then it is time price problem.
Point two constraints : the lack of a good channel for farmers to see the advantages of LED products
In addition to price , LED lamps can not successfully enter the rural market, another major problem is the channel . Even if there is a demand , but can not buy , and that is also futile to say . Currently ways to buy rural lighting is mainly through the county or the town’s hardware store , there are few specialized lighting shops . Even with the township also many shops located in the downtown area economy is relatively strong , basic remote areas can not be taken into account , while squeezing the lighting market in these remote areas. In addition , although electricity providers have gradually entered the rural market , but the dominant force migrant workers are basically young people to stay for more time to understand the network of rural elderly is not realistic purchased by electricity suppliers . To sum up , there must be a good channel for rural residents to see the advantages of led street lighting Manufacturer is also very important.
Point three constraints : cheap and brand difficult to balance
Cheap stuff is interesting , but most of the time people are more likely to believe that the brand value. LED products have just begun to enter the promotion phase, although lower prices to attract attention, but if you do not have a good brand signs, channel probably will not buy from you . However, if you have a good brand unattractive prices can not gain , which requires open price war. Regardless of price or brand, which are needed for the LED enterprises try to balance the place.
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