The right time is critical for LED channel "battle"

SFT lighting while focusing on four major areas nationwide job

2014 is a "change in " cheap led street light industry , with the further popularization of LED lighting , LED home lighting sharp increase market share , highlighting the growing importance of large distribution channels . The SFT had in years ahead of plan , ready to go. Year of the Horse at the beginning , everything is ready for the first in the history of Ford Lighting nationwide channel deepening , started the battle of the big market distribution channels .

First, innovative and cost-effective products become effective protection channels SFT launched the war . In "Prince ," " Princess ," " Heart of Diamonds " LED lights as the representative of Magnolia light products , with " Luna ", " Storm ", " moon " as the representative of the LED lamp panel series, as the representative of the situation LED downlight series, no one has unmatched price and product competitiveness.

Secondly , sophisticated strategic planning, effective tactics to become a secret weapon SFT channel development . Relying on the establishment of 47 national logistics center, SFT national total mobilization of nearly 1,000 industry elite, broken down into smaller four , a " centralized operations " while in the East , West, South, North four major areas, deep plowing market . Advance the development of different regions for the characteristics of the corresponding job programs, and repeated drills and tests for any possible emergency situation prepared a plan to ensure that each region of the centralized operation a success.

It is understood that the history of Ford launched eight policy areas including depth distribution, investment conferences , planning and coordination of the order management, service , terminal planning , training, support , promotions , new products , etc. for large distribution channels . For participating merchants , SFT provides 3000000000 scale production base security support , support stocking billion , nearly $ 100 million of sales channels into other support .

Recently , East won the first battle . All members of the SFT " large circulation " channel to the secondary channel depth development of Jiangsu . Just a few days , " large circulation " channel team has made ​​good record , Jiangsu market added nearly 100 distributors, the first batch of up to 90% return rate , distribution channels have been covering Jiangsu province .

North victory. SFT in northern Shandong market as the starting point , the team divided the hundreds of people , collaboration , just more than 10 days, the successful completion of the Shandong area network layout .

West victory. SFT West Region a " dragnet " operation mode , Hubei market sales of nearly 50 elite main focus of the city , just a few days already covers 80% of the county in Hubei key markets .

South China victory. SFT South China region to take " the focus of the first attack , establish a benchmark " tactics , the major focus of all personnel Dunshou market , less than 10 days nearly 100 customers have signed.

It is reported that SFT to fight this battle, the team is ready for the big distribution channels plenty of " forage " and " ammunition" : 2014 , SFT plans to spend 30 million yuan , into new product development , and strive to each category of products to achieve the ultimate , and enhance market competitiveness SFT products ; Xintian tens of millions of high-tech equipment to further increase production capacity industrial park ; in the country 47 distribution centers as the core , over a hundred million stocking support and fast delivery ; headquarters and logistics centers thousand elite sales team support ; nearly billion investment promotion channel support .

Premium Shi Lighting " Jagged Cavalry " Write legend

In early 2014, the privileged official lighting of various marketing efforts have been implemented. Premium Shi lighting designer salon in Beijing打响第一炮, national brand activities are being planned , the exhibition has also been prepared marketing , exhibition design prototype has been completed and opened one after another around the store , media advertising is tense negotiations , "micro- marketing " started. February , Valentine's Day Lantern microblogging activity " Premium Shi illuminate happiness" get good publicity , followed by micro-channel activity " International Women 's Day to send happiness" on the active line, responded enthusiastically.

In marketing, this year's official lighting privileged done everything , marketing, terminal Ministry of channels three departments Qi attack. In the rear of the battlefield , recently, the official lighting privileged " blind college" first eight official conduct classes will start this train a group of privileged official lighting FN. Premium Shi Lighting brand has 80% of the radiation of the market , which , super lighting performance Henan, Jiangsu, Zhejiang, Shanghai and other places good. During the year, at the same time strengthening the strong lighting , privileged official lighting will focus on the development of other lighting field, establish a strong field in the northern region , the official 's Premium Deep tie inland .

Meanwhile, the privileged official cheap led street light line has been further adjusted , while the introduction of new products , will further integrate the existing product line for 2014 battle ready. Currently, Premium Shi is absorbing marketing talents, bound for waging battle line.

According to reports, many dealers initiative through a variety of ways to contact Premium Shi lighting , including Liaoning , Heilongjiang , Shandong and regional distributors majority. This makes 2014 Premium Shi lighting market confidence to open up the North .

Currently in the market for LED lighting fight many brands, manufacturers pursue more long-term cooperation is the ultimate goal. Channel is important to develop and maintain the channel should not be overlooked .

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