2014年3月17日星期一

LED lighting market: Japan broke out firstly The trend in Europe is positive

Overseas LED lighting industry 's recent performance remarkable , frequently produce positive data in the same time , continue to lower prices, increase R & D investment. Insiders pointed out that the recent new catalytic factor in overseas led high bay light for sale broadly grouped into two points : First, the United States requires states to improve energy efficiency standards ; Second, Japan moratorium fluorescent products.

Market trends in Europe and America for the better

LED lighting market in Europe and the rapid growth in the context of North Carolina leading LED lighting companies Cree (CREE) 12 announced a 100-watt LED bulbs retail price of the company 's second-largest retailer in the United States companies listed fixed Depot to $ 19.97 . The product launch with the current U.S. energy efficiency goals very fit , the Committee expects the U.S. economy energy efficiency , to 2035 , the nation's homes and businesses will save $ 156 million a month in energy costs .

In this context , Cree has and is expected to take "wind " to continue its rapid pace of development . The company released on January 21 a quarter company earnings reports , company posted revenue of $ 451 million , up 20 %, better than market expectations ; quarter GAAP profit of $ 35.7 million under the EPS 0.29 U.S. dollars, up 75 percent ; seasonal lighting product sales rose 42 percent , and its consumer-oriented LED bulb sales doubled year on year .

It is worth mentioning that, despite the impact of Home Depot and other low-cost strategy , but still Cree Lighting product gross margin rose to 27.9 %. Currently , Cree expects revenue next quarter will achieve 390 million to 420 million U.S. dollars , earnings per share of 0.34 to 0.41 U.S. dollars , gross margin is expected to reach nearly 38.5% .

At the same time , many of the recent 2013 European LED lighting companies have also released the results reported . According to Philips' 2013 Annual Report , LED business income rising trends for the better . In 2013 the company achieved revenue growth of 38% LED push lighting business revenue growth in the economic downturn in the environment .

OSRAM LED revenue in 2013 reached 1.528 billion euros , an increase of 11.4 %. The traditional lighting business income of 3.761 billion euros , down 6.7% . The company's development goals , LED lighting in 2017 before the company's annual total income accounted for more than 50 %.

The European Commission has also recently provided funding for a new hybrid inorganic and organic lighting sector research projects. The goal of the project is to help improve the led high bay light for sale in the European market . Commission to provide € 3.15 million project funding , the Swiss non-profit private institutions in Switzerland and micro- electronics technology center (CSEM) and coordinated by the project .

Insiders pointed out that the U.S. and European markets is the most anticipated in the market. The next two years , the U.S. market will usher in penetration from 10% to 50 % of the outbreaks , the European market will usher from 20% to 60 % of the outbreaks.

Japanese market first eruption

In addition to the U.S. and European markets , Asian markets are also LED lighting display its potential. According to Japanese media reports, Japan's Panasonic will stop producing comprehensive residential fluorescent lamps in the year 2015 , and will replace all the LED.

Currently Panasonic overall residential LED lighting products have reached eighty percent the proportion of product shipments . In fact , Panasonic ceased in 2013 with the development of new products, fluorescent lamps , Toshiba and Hitachi will stop fluorescent product was developed in 2012 . From the perspective of penetration , the Japanese market is the world's first country to achieve LED lighting penetration rate reached 50% . Judging from the experience of the Japanese market , the penetration rate from 20% to 50 %, Japan took only two years.

Insiders pointed out that the Japanese market first eruption mainly attributed to two factors: First, led high bay light for sale in Japan is the country , exacerbated by the Fukushima nuclear accident seriousness of this problem ; Second, strong government subsidies , currently on sale in Japan ex-works price of LED lights is only half , the other half by the government subsidies.

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