Relative to the domestic market channels and brand building to create the "input", "high" and "complicated", the export market appears to be simple, a lot easier. But if you just understand this export market, then you are wrong. Continued weakness in the global economy today, in the global LED lighting sustained heavy volume today, in a large number of lighting companies fell on "Tomorrow" Today, before the advent of the export market, you need to see more clearly.
A business is a veteran commercial lighting Foshan enterprises in domestic and foreign markets fought more than twenty. 2013, A company's most obvious feeling is sluggish export performance. According to the company official said, in 2013, the export performance of enterprises increased by less than 5 points, whereas in the past, an increase of at least 10 points or more.
2013, according to the General Administration of Customs import and export data showed, in 2013, the country 's imports and exports totaled $ 4.16 trillion, an increase of 7.6%, of which exports amounted to $ 2.21 trillion, an increase of 7.9% ; In 2012, the country 's foreign trade import and export value reached 3.86676 trillion US dollars, an increase of 6.2%, of which exports amounted to 2.04893 trillion US dollars, an increase of 7.9%.
2013 and 2012 data just look is possible. But compared with 2011, in 2010, the gap is immediately apparent. It is understood that, in 2011, the country 's foreign trade import and export value grew by 22.5%, of which export value grew by 20.3%; 2010, foreign trade import and export value grew by 34.7%, of which export value increased by 31.3%.
The published data from a number of regions of view, we can feel the severe export situation. According to Zhongshan Exit Inspection and Quarantine statistics show that the first half of 2013, exports of Zhongshan City, the test light and lamps cargo 17,399 grant, the value of approximately $ 570 million, an essentially flat with last year. From the export product categories to see, LED lamps and the value of exports grew by batch 136.2% and 119.8%, showing a strong momentum of development of energy-saving lamps exports fell 13.6 percent, the share of buy led high bay lamps continue to be squeezed.
Overall, "the data were flat year on year" means, in 2013, some lighting companies have not fared well. But it is worth mentioning that the continued growth in export performance LED lamps for domestic lighting enterprises to bring new profit growth point.
Of course, not all of the lighting business in 2013 are facing a "declining performance" of embarrassing, but collectively feel the "pressure surge," it is an indisputable fact. According to some industry sources, in 2013, Bao'an District, Shenzhen closure of hundreds of small and medium lighting companies, mostly export-oriented enterprises; 2014, assessed the situation is not optimistic.
In contrast, however, the first quarter, some of the global LED lighting industry continue to spread the good news. It is reported that in 2014, a number of securities institutions predict that the global LED lighting demand will be increased dramatically. If SWS released research report that: in 2014 the global LED lighting will grow 90% penetration rate will reach 20%.
Despite the good news frequent, some of the lighting companies still have concerns. At present, LED lighting business base of tens of thousands, and the continued influx of competitors, while "big brother" business continued to lead, which are small and medium enterprises in the LED lighting increasingly awkward position, facing more severe survival and development pressures.
.. When Shenzhen Yuhong positioning "80% export, 20% do domestic engineering lamps." For the export market, general manager buy led high bay lamps has its own understanding: "At present, the number of export-oriented enterprises, more and more pressure is growing, more competitive, especially in terms of price competition and for lighting companies. tied a foreign customers more and more difficult. "it is reported that this year, Shenzhen Optoelectronic when Yuhong will actively enter the domestic market channels as a breakthrough in engineering.
Country star power overseas trade Liang Ming, deputy general manager also said: "The current global economic environment is not ideal, Osram, Philips and other international brands deeply rooted in the local market, combined markets of Western Europe and North America in recent years to improve the access threshold overseas implementation of market protection mechanisms and other reasons, making China the lighting export enterprises in the international market is facing increasing pressure to end, domestic lighting enterprises need to improve themselves and improve the comprehensive competitiveness.
The first is the highly anticipated RMB exchange rate issue. It is reported that since 2013, the central parity of RMB against the US dollar surging to new heights. Beginning in early April, the RMB appreciation trend out of control.
According to statistics, in 2013 the RMB exchange rate has accumulated 41 highs, up 1,984 basis points, almost three times the rate of appreciation in 2012, called "appreciation of the Year" of the yuan. In fact, in 2013, the RMB exchange rate highs lighting companies have a direct impact on the final actual turnover. It is understood that the first quarter of 2014, the RMB exchange rate at the central bank guide presents a significant downward trend, but in the end how the trend remains to be seen .
The second is that the increasing foreign market access threshold; European and American market, for example, in 2014 or 2013 will continue the trend, and so will the UL, ERP Directive, Energy Star product quality and energy efficiency certification, etc, made. more stringent demanding standards. At the same time, according to statistics, buy led high bay lamps are only 2013 in Saudi Arabia, Argentina, Mexico, Kenya, 10 emerging market countries publish lamps electrical safety, energy efficiency and other kinds of regulations 38, an increase of 31%.
For export-oriented lighting companies, want to occupy more market share abroad, they must meet these demanding market access conditions, which export enterprises to enhance the volume and price brought greater challenges.
Furthermore need to get rid of the vicious price competition. Overall, first of all, in 2014, LED lighting market will be further stimulate overseas demand to further expand the market space, at the same time, the price of LED lighting products will be showing a declining trend in 2014, this is the trend.
For export-oriented lighting companies, in 2014 more tragic how to do their counterparts in the competition, "quality, quantity, price", especially to get rid of the vicious price competition, improve the comprehensive competitiveness of enterprises, it is a big test . After all, the "price is not the lowest, only lower" vicious competition, no one can be a winner.
Although the difficulties facing aspects, but also a variety of methods to solve problems. This hope, export-oriented lighting companies have to deal with a peace of mind overseas market situation changes, and make positive adjustments according to their actual situation, or the phrase "There is pressure there is power."
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