2014年3月26日星期三

The current four big barriers of LED lighting display

LED display technology and product development in China for more than 20 years , with the continuous improvement spacing , stability, grayscale, brightness and other technical indicators , led street light fixture Manufacturer is also more and more areas demonstrate its own unique advantages . According to today's market development , LED display will remain strong for quite a long time to grow in . All of which will encounter problems during development of the industry , and today we take a positive factor to talk about barriers and stage LED display industry .
LED display four barriers
1 , R & D and technical barriers
    LED display and lighting industries as high-tech industries , involving optical, thermal , materials science , electronics , computers, software , automation, mechanical engineering , decorative arts and other subjects , and the need to use the above disciplinary system , with higher technical barriers. Meanwhile, the LED products use more customized , personalized production, and thus the production process , quality control standards and technical requirements for higher stability . Production of any link problems may affect product quality, longevity and performance.
2 , financial barriers
    LED display and lighting industry is a capital-intensive industry , the high degree of automation is not a small business can not guarantee the quality of products and production capacity , which can only be pure price competition in the low-end market . In the current market environment, to participate in the tender to undertake large-scale projects need to invest in advanced equipment , increase production capacity and technical level . In addition , the industry in general mode of production plus installation works for the production , engineering, installation links the capital return period resulted in a long , low asset turnover efficiency , high requirements on the size of funds .
3 , market and brand barriers
    Enter the LED display and lighting industries need to face a series of obstacles to market and branding . First , LED displays and other major projects of high qualified manufacturer , size and other requirements of strength , has brand recognition and success stories of large-scale projects with vendors , easier access orders. No success stories and brand awareness of the general business of large projects , it is difficult to participate in the mainstream market competition. Brand -oriented enterprises with strong technology, advanced equipment , extensive project experience , improve the service system and good reputation, its typical projects like screen persuasive , and ultimately win customers.
4 , talent and experience barriers
    LED display and lighting industries involved in the integrated use of multi- gate technology disciplines, its manufacturing technology integrated optoelectronic semiconductor technology , electronics technology , integrated circuit technology, image processing information technology, information transmission technology , computer network technology, electronics manufacturing technology , a multi-disciplinary installation engineering, optical, chemical , electrical, materials, technical achievements , the complexity of the manufacturing process , fine , including a series of process and control technology, therefore , need to have a grasp of optics, semiconductors , electronics, materials, chemical engineering, automation and control , and other fields of expertise and experienced personnel. LED lighting products used in many industries , in many fields , but also the individual needs of each application areas have a deep understanding in order to form a mature industry application solutions system. Moreover , with industry management and marketing experience is also essential personnel , technology and management team , marketing team must be a long-term cultivation , accumulation, in order to form an organic system integration , talent and experience and therefore constitute the LED display and lighting industry into significant barriers to persons .
LED display four good
1, the national industrial policy support
    Number of industrial policy of the State Council , the Ministry of Science , Development and Reform Commission and local government proposed to promote the LED industry development and upgrading of industrial structure plays an important role. In the context of industrial policy support , the increasing scale of the industry , becoming a complete industrial chain , to improve the competitiveness of enterprises in the industry , to participate in international competition to create good conditions for the emergence of a number of the country is expected to have independent intellectual property rights and core competitiveness backbone enterprises.
2 , a wide range of product applications , market prospects
    Domestic LED gradually formed indication signal and display backlighting hundreds of LED application products , widely used in landscape lighting , large screen display , traffic lights , home appliances and digital display lights, car lights, mobile phones, digital cameras, computers LCD TV backlighting and other fields. With the development of technology , led street light fixture Manufacturer also appeared in the direction of new applications , such as aerospace, medical , agriculture and so on. LED market share steady growth of various types of applications and the development of new and emerging application areas , creating a good market space for the development of LED lighting industry. National infrastructure to further expand the bulk of demand in the future China will accelerate the construction of affordable housing projects , speed up rural infrastructure construction, speed railways, highways and airports and other major infrastructure construction, speed up earthquake reconstruction , the scale of investment will have a more substantial increase . These major investments will generate the bulk of the demand for including displays, special lighting , general lighting , landscape lighting , including a variety of LED application products .
3 , the industry technology continues to progress , cost reduction will boost the industry needs
    Currently, the core subject in the upstream LED devices and other costs, the higher the price of high-end LED display products , large-scale promotion of a certain product display applications obstacles, but with the decline in the cost of technological progress and the breadth , market demand and depth will be further expanded , while the substitution effect will be a greater degree of market release . LED industry chain will achieve positive interaction between upstream and downstream , new products, new technology application quickly and display applications industry's market will be further subdivided , the industry 's market capacity will be further enhanced.
4 , the downstream industry standards continue to improve, develop into the direction of standardization
    With the application of LED display applications more widely, its downstream applications such as outdoor advertising , stadiums and so gradually established a related management practices, such as Beijing and Nanjing, has drawn up a " Beijing electronic display setting norms" and "Nanjing outdoor electronic display regulations" , the State Sports General Administration also issued a " stadium equipment requirements and test methods ( part 1: LED display ) ." In addition , the Ministry of Railways , Ministry of Communications, Ministry of Public Security also established standards corresponding LED display applications. Established above industry standards and specifications , will help to promote the orderly and standardized LED display industry development .

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