The timing is critical for LED channel "battle"

Currently in the market for cheap led high bay lights fight many brands, manufacturers pursue more long-term cooperation is the ultimate goal. Channel is important to develop and maintain the channel should not be overlooked .

2014 , Korth Park Lane for channel construction follows the "consolidation base, breaking new ground " principle, the layout has been developed for the 2013 completion of the provinces channel network for more detailed precision farming and consolidation ; on untapped such as the Northeast , Southwest, northwest and other regions to implement centralized operations, distributed multi-branch " Chinese red blood cells ," the team went around to complete the provincial level city market channel network development within a limited period of time. Currently, Korth Parkside China erythrocyte team members have nearly 300 people , an average of about 10 people stationed in each province to assist operators in the development of the provincial level , district level and township level channel outlets.

February 8 to 18 , Korth Park Lane on " Chinese red blood cells ," the team held a 10-day closed Gifted . 19, the national carrier of Hangzhou grand international Conference of shares held in Hangzhou . According to reports, Korth Park Lane in 2014 to promote the full range of advertising branding . Scene, Korth Parkside marketing team signed a 2014 target of $ 200 million "military order" , emphasized the completion of the $ 200 million target no excuse , but challenging targets 300 million yuan .

Recently, Korth Parkside concentrate in Anhui, Shaanxi and other provinces operations. It is understood that Korth Parkside 10 business people in Shaanxi secondary and tertiary markets Plough , starting in April , Korth Park Lane will advance against key distributors ; market propaganda , Korth Parkside lighting lighting stores set up in Xi'an major outdoor billboards ; image of the terminal , Korth Parkside lighting to create a positive image of the store , for each key distributors experience overall home decoration , effect and improve the image of the turnover of a single shop .

March 11 -13 , Kos Parklane lighting market in Huizhou, a three-day staff training activities , the purpose is to pass a series of " large-scale military " to create an excellent quality in all aspects , " China erythrocytes team Guangdong squad . "

It is reported that , " China red blood cells " to provincial units to carry out the job market , each province " red blood " team is divided into several units , the regional division of responsibilities , follow the " development of a surviving a " principle, one by one for each city , district County and township expanded focus on jobs. They live every morning at 7:30 at the hotel entrance , team name calling , shouting slogans , singing the team song, collar tasks dispatched to the market , blocks the implementation of operations. To April 1, 2013至20 date of implementation in Kunshan, Jiangsu Province , Suzhou, Wuxi three " tillage sowing action " for example , just 20 days time , the successful development of 30 towns, 17 district , signing the purchase terminal outlets account 210 , with remarkable results.

On the channel construction, Korth Park Lane has mainly taken two ways: First is " weaving plan" to build around the provincial -level operator channel network , so that the entire province of channels formed a complete network ; second is the implementation " tillage sowing action " zone around the county -level dealers , township -level terminal outlets , intensive cultivation .

Channel planning aspects: First, intensive farming existing channel network , upgrade the terminal display, increase sales ; Second, the team focused on the development of gaps in the market within a short time to complete market network layout ; cheap led high bay lights is to promote projects channels, the gradual implementation of the replacement project . On brand communication , Korth Park Lane With great lighting the whole media industry the mainstream media , to create industry -renowned brands.

In product planning , Korth Parkside original bulb based lighting products and other advantages, focusing commercial lighting products , the main push "Ming Liang " T5 integrated bracket, ceiling lamps and other products to improve sales .

In the service plan, Korth Parkside strengthen the " Chinese red blood cell " team of rapid response to market first and handling, but also to strengthen the supply chain and business background to the market first and business daily services .

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