Listing 5 months, the amount of the national retail market less than 100 units, which makes commercial prospects as the " world's next display technology" OLED TV products , suffered torture.
Informed sources have pointed more directly , "compared with 4K TV , Germany led street light Manufacturer market in the current cross in front of the popularity of the three mountains , one OLED display panel defect rate remains in the doldrums , less than 20% , continued to push the OLED TV market market price ; Second, self-luminous display OLED short-lived , only LED LCD TV up to a third of the average 100,000 hours lifetime ; Third, the presence of congenital defects in the OLED display quality performance core strength , because leads to lower self-luminous white brightness , clarity and quality led to its plumpness much lower than 4K TV . "
Since September 2013 , Samsung , LG 55 -inch OLED TV launched in the Chinese market , the two Korean companies are high hopes for OLED TVs Although more common in high-definition LCD TVs has improved color gamut and contrast , but it did not reach to let the extent of people stunning , their prices 5-6 times higher than the same specifications positioning 4K TV , but also to many consumers . " prohibitive ."
In recent years , OLED TVs reason to be optimistic about the global TV industry , mainly because of its unique technical characteristics of their own self-luminous , with thin, simple structure, plasticity, rich color performance applications such advantages. However , it appears in a display technology engineer , " although a major breakthrough in the OLED product form , but in the core of the quality performance, still not be perfect, which , due to the OLED display defects in their white lower field brightness , which also led to the current OLED TV also can achieve Germany led street light Manufacturer resolution, compared with the current market many 4K ultra HD TV in HD quality no advantage on the display .
Positive result, many consumers in the Chinese market for OLED TVs are also voting with their feet - statistics show , OLED TVs were sold in October 5, November total sales of 12 units, 11 units were sold in December , in January of this year sales of 31 units , total sales since OLED listed have not yet had a hundred units, the market has been left out .
Previously, Sharp has made it clear that will not be introduced to the market within two years, and sales of OLED TV.
On the other hand , China's color TV market experienced a wave of intelligence after 2013 , the industry began earlier this year to return to full competition in the hot competition in display technology , and ultimately gave birth to the growth in sales 4K TV market rapidly .
Forecast report from the PRC, show: 2014-2016 UHD TV retail volume forecast of 4.2 million units, 7.5 million units and 13.45 million units, growth prospects are very promising. The long-awaited Germany led street light Manufacturer is expected to come out to go to 2017 or will usher in an important turning point. In the recent 3-4 years , OLED TV to crack these three questions to usher in the explosive development of inflection .
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