Where is the depth resolution channels of LED Lighting direction?

Currently, along with advances in technology, led lighting products are gradually entering the mainstream lighting field, the market demand is poised to enter a critical period. Meanwhile huge market prospects also stimulate foreign and domestic enterprises to seize the lighting market, competition has become increasingly fierce. "Channel is king, brave first", LED high bay light in the butt customers rely on channels, distributors of LED lighting products, acceptance and promotion efforts is the premise of industry growth, channel building is also an important catalyst product being promoted.

Many companies played: "Recruitment agents at home and abroad", "Recruitment agents" and other slogans, reflecting the LED lighting business building efforts in the channel, but the reality is that these companies are facing in this regard heavy pressure and resistance difficult.

LED lighting business channels can be divided into: Engineering (invisible) channel and distribution (distribution) channels, the Channel customers are mostly governments, corporations often play a "comprehensive service provider" role, need to coordinate many relationship, full follow-up . The disadvantage of this model is decentralized projects, long term capital returns.

Distribution channels need to use distributors, agents, joined other partners to end customers to achieve sales model, this model has the advantage of fast layout, product marketing network "everywhere", and quickly occupied areas of consumption, while the company can save marketing costs. Disadvantage is that the dealer's profitability and loyalty can not control, and if there is not enough temptation investment policy, or shortly after joining is not profitable, dealers have to evacuate or turned on is also a common phenomenon.

Whether or self-built channels to help dealers develop engineering and distribution market, channel development are the focus of every business and focus. Many companies are concerned about and attention to investment channels, through our research, enterprise channel construction problems encountered are more concentrated in the following areas:

A lack of experience: LED lighting is an emerging industry, and its strong industry characteristics, with little experience to draw on, there is no viable investment channels constitution to follow.

2, low awareness: Many consumers do not really understand led lamps, LED industry in general awareness is not high, which directly led to many dealers lack of confidence; store of LED products not fully recognized and accepted, LED now opened stores, showrooms display function is greater than channel construction functions.

3, too few product categories: current LED high bay light product range is relatively small, not enough to hold up the store, when consumers do not have much choice, it is a lot of LED brand has yet to shops to buy the main reason.
4, product prices are generally high: This is the LED channel investment bottlenecks, constrained by high prices, causing many consumers led lamps "arm's length", so companies want to lower the threshold to fit consumers can accept the price.

5, the service system has not been formed: Once a channel is formed, it means that the LED from production to sales all the links must be done smoothly, but the LED industry professional talent less, whether it is a professional sales staff or maintenance staff are very scarce, shortage of talent at the same time in many dealers taking into account regional operations can not be determined by various factors, and has yet to carry out investment layout.

6, the product quality inconsistencies: the market downturn led to increasingly fierce competition at the same time, a number of irregularities have begun to rise, some of the companies are not responsible for inferior products to attract consumers through "hooked" Consumers do not have the expertise to take advantage of the characteristics of low quality LED products flooding the market, resulting in adverse effects and negative user's word of mouth publicity.

In addition to the above reasons, the social environment of the led business impact is obvious. Real estate a great impact on related industries, including the lighting market, resulting in reduced profit margins operators, since last year on the show deserted state lighting market, a direct impact to the LED lighting market.

The LED lighting industry is also true in the investment boom, the market cold state, channel development requires good business model and financial support, companies will consider their own discretionary funds occupancy, for channel construction holds calm attitude.

So, in this difficult process of blocking layers, LED enterprises should be how to improve its channel building?

More info you can visit: www.lead-lighting.com