LED enterprises: who is your "partner in China"

Recently, the New Oriental founder Michael Yu, Xu Xiaoping as the prototype to the interpretation of the "Chinese partner" since the release, all the way up the box office, and spawned many business leaders continue to resonate hot. Indeed, the development of private enterprises in China for 30 years, "partner" can be described as an interesting "commercial phenomenon" and a few, then the LED industry, who are like-minded and can complement each other "partner" mean ?

Seems to be catching the Internet and real estate compared to other industries, the lighting industry seemed to be somewhat low-key and quiet, more like accustomed to "To Each" while true sense of integration is also not without, reporters had to understand to the industry two traditional lighting companies have had a "whole and as an" idea, after all, to get a better unite +1> 2 market competitiveness, but it comes to the end, everything is ready, because encountered a "Who do the boss," the nature of the problem and ultimately deterred.

As for the current pattern of LED high bay light industry, the enterprise and inter-enterprise integration and cooperation has become an irreversible trend, "LED is developing too fast, and more emphasis on speed, professionalism, flexibility and innovation, only cooperation can make effective maximize ", especially in 2013, the real estate development has entered a critical period of consolidation, companies need changing market resilience and agility, business model requires collaboration between industry chain vertical and horizontal multilateral cooperation, those who borrow each other of the enterprises, but also know how to use each other's merits symbiotic.

"The idea is good, but the key is to be able to break through the mindset," an entrepreneur said so, he believes that in the current stage of rapid development of industry, companies must change the confrontational former low-level concept of competition, which may have to win thinking more latitude to choose the best multi-level partners to cooperate to optimize the allocation of resources to enhance the competitiveness of enterprises.

First, there are differences in product positioning and can complementary advantages of resources between enterprises, with significant collaboration, such as a manufacturer of outdoor LED lighting products based manufacturers, and another main indoor lighting manufacturers, advertising and marketing can work together to channel sharing, or each other's products into their brochure, or in the hall with counters show two different products to integrate their forces to save operating costs and quickly develop the market.

While the same place within a region also has a collaborative conditions, such as in Foshan, Osram said that in the light, the light source, power supply and other components fields, Foshan enterprises can either become their suppliers, but Osram also willing to become Foshan enterprises suppliers, and the country star power, snow Wright, Foshan Lighting, several local companies have been listed lighting with OSRAM launched supporting cooperation.

There are also some sharp thinking LED business tentacles extended to the cross-industry integration extends on an enterprise organized in the near future "LED commercial lighting technology seminar era", the reporter found that not only is the lighting industry companies participating in meetings, but there are cross-sector and cross-border involvement refrigeration architectural industry enterprises, and, "We are LED manufacturers and distributors to discuss solutions to better serve our customers," "We offer our customers not only lamps, not just control system, is the result and the client after full discussion, according to the specific needs of various customers, build financial LED lighting and intelligent control in one of the personalized intelligent LED commercial lighting systems, "Obviously, with such inter taken the lighting industry world "partner" and common development, operators need to have a strong "webs" capability and the ability to integrate industry resources extension.

"In the future many products may differ from the Internet combine to give full play and the use of LED high bay light control advantages of using networking and Internet technologies," there are people in the industry published this perspective, the future of LED will be extended to wider areas, such as Philips Chinese Academy Ph.D., director, says researcher Wang Jianfeng, Philips Lighting solutions are integrated into smart cities, buildings and home field to the field of intelligent buildings, the lighting will be with the air conditioning system, security, curtains and other various systems to establish internal relations and Unicom integrated into a collective platform. If so, at this time, "partner" concept probably had more than just a dealer or distributor, and became another area builders.

2013, international and domestic enterprises were also looking for their mutual partner, not long ago, Samsung Electronics and Zhejiang and Hui lighting on matters relating to cooperation in the field of LED lighting signed a strategic cooperation agreement; Taiwan enterprises billion light breaking through the Taiwan enterprises "Do not grab the customer with the customer" philosophy begins with focus in Shanghai organized marketing system to develop the mainland channels; while the Chinese leading manufacturers Linsen LED package, but also to light family (MLS) this new brand kicked into the Taiwan market, on the other side found his partner.

Look at the traditional lighting companies, according to the Buddha, also known as "at the right time may be taken under the acquisition mode, to speed up the pace in the LED lighting", it was acquired by Shanghai Yaming San Lanna Industrial Co., Ltd. in 2012 already achieved total income of 286 million yuan; addition, BDO Runda also intended leveraging NVC channels, expanding indoor LED market.

In fact, comprehensive view, if one side is there is a clear advantage of the brand and the terminal channels of large enterprises, one is LED technology has advantages and characteristics of SMEs, such a partnership is more distinctive combination of "complementarity" through technology and effective integration of resources, "integration" together together, for both partners is a win-win situation.

A whole industry chain model of lighting applications such enterprises, said: "If we are going to acquisitions or partnerships, will be considered from 100 million to 200 million yuan scale downstream lighting companies, and will first be given to those businesses have complementary strengths of the enterprise."

Especially in the industry to move quickly to the current stage of maturity, brand and channel advantages for downstream applications enterprises should flow, the first step in the industrial chain to make deep integration, the quest for excellence with LED qualities partner, the future only in the LED era will lead the initiative.

More info you can visit:www.lead-lighting.com