LED lighting price war And have to play

Although LED lighting has the function of carbon reduction, but the global economic downturn, companies cut capital expenditures, I do have concerns for the LED industry to bring the second half of the LED industry will continue to face challenges, the industry said, LED lighting price war, there was playing.
Research coordinating body LEDinside said, benefited from demand for consumer electronics products stocking traditional lighting season with the second quarter, the second quarter of Taiwan's light-emitting diode (LED) factory quarter total revenue increased 22.7%, reaching 25.82 billion yuan.
However, Outlook 2012 in the second half, LED industry will continue to face serious challenges, the overall global economic data from observation, end-market demand by the European debt turmoil is not optimistic, and even fear of facing a crisis is not busy season again.
Yancey Hai, chairman of Delta Electronics said, LED high bay light development in the light of technology has reached a level surface, followed by manufacturing packaging technology and production capacity of the race, of course, is directly involved cost advantage.
Yancey Hai said that last year the LED lighting price cuts of up to 4 percent, observed this year's overall competitive situation, LED lights drop space for at least another 20% to 30%, the price war will continue into the second half from the first half. In addition, the pathway is another important battleground brand factory.
LED lighting in the fiery battle, not only South Korea resorted price war, the United States also joined the fray, the most significant decline in June; According to LEDinside that replace 40-watt LED bulbs retail price fell below $ 10 "sweet spot", line lighting brand manufacturers through Energy Star certified LED bulbs, retail channels in the United States $ 10.97 Lowest Price immediate concern, very meaningful indicators to help accelerate the popularity of LED lighting.
LEDinside Associate Chu Yu Chao said that at this stage the price of LED bulbs countries are enormous differences, if observed by the regular product, replace 40-watt incandescent bulb products in the international average price of about $ 19.9 in June, a decrease of approximately 4.5% of the global average. From the general market identified $ 10 "price sweet spot", there is a lot of space to work.
Chu Yu Chao said the poor global economy is expected to accelerate the rate of decline in value of LED high bay light products, the price is expected to reach the sweet spot early, to further stimulate the market demand, the overall amount can quickly zoom in, manufacturers have the opportunity to create economies of scale, improve profitability capability.
In fact, LED lighting industry, countertop fiery fight, but all of them struggling under the table and wait for change, especially LED bulbs more intense price war, almost all "flow shopping reputation, market share fight," although it is a world-class manufacturers without exception, the lamp can make money very few.
Industry have expressed frustration that the mainland has not been imagined lighting is good, although a variety of subsidies, industry promotion shouting a kind of mold, but the execution did not like the lights too place, outdoor lighting a little better, as for indoor lighting Because the mainland market, the light energy saving bulbs overall penetration now less than 5 percent, once in place can skip directly to energy saving light bulbs, the development of LED light bulbs, LED bulbs end to see the price enough to kill.
The industry believes that the mainland local governments based on performance engineering behind this move, although in the early stages of the birth of the industry boom, but also so that the industry had been filled at the beginning of a bubble. Next few years, the entire industry will enter a wave and the playoffs, the industry in addition to the business than who is robust enough to have more than enough deep pockets.
A Taiwan OEM manufacturers of LED lighting, we never felt the lighting of "explosive" in this world, we believe that LED lighting market growth should be gentle, but due to lighting market is too great, so when penetration upgrade a few percentage points, is enough so that the industry ALWAYS HAPPY future "dream" great; This is why we all know that this industry will go very hard, but still fought to jump.

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