Three questions about the ways of LED industry transformation

2013 coming to an end, this year in the LED industry in the changing creeping forward, LED enterprises in the LED industry experience broad prospects for development "warm temperature" while feeling more pain is indescribable, "price war" "Channel battle", " patent war "and a series of wars to fight them is beaten and trembling. Looking back, blindly melee LED enterprises have so many paid a heavy price, and now, before they are transferred and not multiple choice does not turn, but how to turn must answer.So how should the transition led street light wholesale in order to stand in the forefront? On the occasion of New Year LED enterprises must stop and think carefully about it.LED industry in the early stages of development, primarily the preparation phase brand and channels, at this stage is the construction of the main channel and business products quality, both of which can not be biased. There are no products mature channel support, lack of effective products into the base; did not have a product to protect channel support, it is difficult to digest products.
With more mature brand and channel construction, LED enterprises need to think about the direction of breakthrough innovation is the problem. First, LED enterprises to define their product positioning, is to take the low-end product line, or take the high-end product line. Secondly, LED products, companies need to think about brand model, is to take the Liberal brand, or patent brand. Furthermore, companies need to think about the product market route, is to enter the regional stores or specialty stores into the industry . In addition, companies also need to think about what is to locate the path to achieve, is to walk or take the distribution channels of the Channel, is to take the trade market or take the domestic market.
LED transformation has been imminent, but whether a company should be led street light wholesale will become 30 billion business as its goal it obviously this is not realistic, saying:? "Do not want to marshal the troops is not a good soldier," but the reality is that not all soldiers can marshal, 30 billion enterprise is only occasionally with them. Therefore, as long Yasumori their posts, follow the law of development of things, to keep the territory of his own guards is a good soldier.
The industry generally believe that LED is a money-losing industry, does LED enterprises should mustering strength to burn the game a play in the end it? Obviously, this is unscientific. LED companies need to think about how the money is well spent wisely, to achieve a multiplier effect. To do this, companies need to consider many issues, one should consider their own profitability, on the other hand to consider how deep their pockets capital, in addition, should be considered is how to match the input and hematopoiesis .
LED industry experiencing life and death every day in the big test, the survival rate remained low in the enterprise must think about is how to walk in front of peers, leading the trend. Is fast changing requirements, so led street light wholesale must seize the time, develop their own ability to make decisions quickly, rapid sales capabilities, rapid response capability, technology transfer capabilities.

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