How does LED lighting industry expand business value?

 

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In recent years, under the encouragement and governments around the strong support of national industrial policy, China's led street lighting Manufacturer industry gained unprecedented development opportunities, but also developed a number of little known so-called "princes of the brand." And actively create a competitive advantage in the value chain of China's semiconductor lighting company formed to suppress the potential, especially by means of the inherent advantages of the brand and intellectual property, forcing enterprises to survive in China's LED industry value chain of low-end, but now, the market competition is further staged "Matthew."
Fundamental way China LED industry, in addition to continuing technological innovations, to create a viable well-known brand is imminent. So what is the brand? Simply put is the consumer brand awareness of the product and product family. Brand is also a manifestation of the comprehensive quality of goods and representatives, when people think of a brand, while the Federation and fashion, culture and values ​​to associate together, companies in the fashion brand constantly creating, nurturing culture, as do business bigger and stronger, constantly turning to upgrade from low value-added high value to the product development strengths, product quality advantages, the advantages of high-level changes in cultural innovation.
Cree 's technology and products ahead, but the price is also not low, why Cree' s market is still booming, which benefited from extraordinary marketing ideas. Think customers want, even before the customers think that marketing idea.
And Liu Zhuang said that the face of the situation on the market price of fighting, stick with Cree to negotiate a comprehensive product costs and help customers reduce overall costs and achieve win-win situation is benevolent. Consolidated costs include the cost of purchase, maintenance cost and accumulated brand and reputation, in short, can help customers make money product is able to impress customers' products. led street lighting Manufacturer is to help customers achieve greater value than the product itself, and customer win-win situation. The price and value, although the word difference, but contains something a mile, if the blind pursuit of price, eyes only concerned with one or two short of a single business, earn money a day or two, then this business is not a long time, while the value -conscious businesses to get the dual benefit of profits and interest, the final harvest from the long-term brand.
Second Zhuang Liu admits, in the current of the few outstanding packaging manufacturers increasingly force, catching momentum undisguised, in this sense of urgency forested environment, Cree marketing strategy will focus on improving product cost aspects of force, on the one hand to improve product performance , on the other hand to reduce overall costs through innovation.
In order to create a brand with a distinctive core values, and gradually accumulated brand equity, you first need to understand the complete enterprise constitute brand equity, a thorough understanding of the connotation of the brand equity of the indicators such as visibility, quality recognition, brand association, premium capacity, brand loyalty the relationship between the reciprocal. On this basis, combined with the actual business, to develop brand building brand equity goals to be achieved, so that the corporate brand to create a clear direction to work, targeted and reduce unnecessary waste. Due to the current LED companies generally do not have the ability to develop a professional brand communication strategy, relying on professional media company services more efficiently.
Rectangular lighting specifically looking for a professional advertising agency for its new product development strategies tailored services, including strategic new exclusive image management, strategy and implementation of new communication strategies, rectangular lighting new marketing strategy and implementation, and strategic new markets collect and respond to information .
"Rectangular hired a professional team to plan the implementation of brand strategy, after full implementation, brand architecture and product architecture will be more clear." DENG Zi-long rectangular lighting director, said relatively competitors, channels are short rectangular plate illumination, the company established the first to establish a brand channels, rectangular to do now is make up, optimize short board.
"If the product is brand quality and infrastructure, the number of channels is the brand." Chau Ming Technology Mei Zhimin brand director, said brands need to rely on product support, while also stimulating the construction of brand channels. With high quality products to occupy channels to enhance brand reputation. Do the brand, in order to win more dealers trust companies, dealers and enterprises will be willing to grow together.
Currently on the market for many dealers and LED products LED companies do not understand, when they choose the brand, it is very confused. And uneven quality of many products on the market, the lack of post-service support, while the overall high prices , leading consumers or distributors of led street lighting Manufacturer prohibitive.
"Brand promotion only the first step, the spokesperson ad also includes hiring only the first step of brand building." Mei Zhimin think, brand building and maintenance of late is the most important. Foreign brands are experiencing a time of precipitation centuries, focusing on word of mouth, more attention to every detail of the product, truly worth spending. "Brand building is not an overnight thing, and enterprise product quality, the richness of the product line, marketing channels, financial strength and so very close association, requires companies to spend a lot of manpower, material and time. "Brand experts believe that a business only those with high-quality products, extensive product system, strong distribution channels and strong financial strength coupled with a viable brand system, consumers can really create a recognized brand.






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