Analyzing LED lighting sales channels Professional service providers maybe be a new way

Emergence of led high bay light for sale not only brings change the product, resulting in a more drastic change channel mode, powerfully impacted the traditional lighting has been used in the form of sales; LED is a new technology, with professional features, and the last channel model can not fully meet their development needs. It all forcing companies to re-examine their own problems and defects in the original channel LED era exist, explore new channel model and explore new directions. In the lighting industry, some forward-thinking LED companies started earlier in this regard, also achieved good results.
However, the channel change is not an easy task. Although it is imminent, still difficulties in the implementation process, from the traditional need for a long period of time to the new transition, in the meantime, the traditional model will be the main theme . But the development of LED lighting to the advanced stage, when the market continues to mature, change channels will no longer be difficult.
The table can be seen through six traditional lighting channel model are present advantages and disadvantages, the main of which channel uses, depending on the specific circumstances of the enterprise concerned Region Director Zhang Zhongshan Linc Crystal Lighting Co, told reporters:.. "Business can not blindly follow the trend, should be based on its own characteristics, to go their own direction, to choose their own channel to long-term development. "
Distribution Agent is the most important channel model of traditional lighting era, most of them through distributors, agents and other distribution channels to sell their products, such as NVC, Op traditional strong brands, so far still rely on traditional distribution channels agency model, As compared to other channel model, the distribution agent model is more conducive to product distribution outlets.
Lighting Appliance Co., Ltd. Of Guangdong Wu Kui Ho, director of marketing, told reporters, LED lighting is now the largest retail channels or in the original main channels and traditional channels on the basic similarity. First domestic store marketing model will NVC LED lighting sales channels and traditional channels are combined in the consolidation of the global terminal while actively developing retail system invisible channels, which also shows the main blindly to traditional channels is not enough, conflict traditional lighting and  led high bay light for sale, LED lighting will be the impact of changes in the channel.
"Traditional lighting in the past to end products that are retail-based, in addition to large-scale projects, and now LED products are basically based retail mainly in hardware stores, shops, etc. As long as there are shops partition where, just put a few panels, LED products can be seen, the current LED products due to the development time is short, the development is not perfect, at the call of the 'LED channel change', the perfect revolution still has a long way to go . "Zhang so said.
When the LED lighting revolution channel model is still in its infancy, companies have started spontaneously self-built channels, they tend to take advantage of the traditional lighting sources, LED lighting distributors and training new era of co-development, many enterprises branch mode to defend their position in the market.
Through interviews, analysis we can see, is still in the primary stage of development of LED lighting. At this stage, how to find the channel change is one of many LED companies to think about, but the construction and expansion of LED business channels should not be limited to traditional lighting sources can actively explore with the relevant based on their innovative and flexible design features product channels of cooperation and new business models.
Speaking of the new channel model development, Tsinghua Tongfang lighting division Liu Tong believes that the traditional channels of cooperation and electricity supplier best way is to take the form of both online and offline sales service, the traditional channels as is electricity supplier logistics and experience center , while electricity supplier as a traditional trading channels and promotion of the window, to subdivide the market by differentiating the product, this is a big trend in LED electricity supplier channel development, I believe such a way that the effect will be more obvious.
In order to meet the advanced stage of  led high bay light for sale products, the new channel model will have a higher degree of development. Secretary-General of China Society Dou Linping consider lighting, LED lighting, highly professional, many users do not know, maybe the future of LED lighting needs to be done by a professional company, there will be a special lighting operations management company (professional services) appears transformation is a specialized lighting service providers, this may be one way out for the future of lighting distributors, which requires dealers to prepare in advance.


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