April
of this year's Light & Sound exhibition in Frankfurt, Germany, for
the share of international sales Shenzhen obtain a majority of plant,
this should be an excellent product display platform, but the unexpected
is one of a Shenzhen factory Video + new cross-border hybrid
lighting products exhibited on the first day but was peer stole a
sample, so that ** is annoyed. LED industry patent issues were again
pushed to the public eye.
It
is understood that the manufacturer has been developing innovative
high-end video solutions, mainly the production of ultra-thin,
lightweight, flexible and deformable structure, to achieve a variety of
creative combinations of led high bay light price display system. The main revenue comes from
its corporate business
arena and exhibition of creative class LED display, and most exported
overseas, the world 's top performances, exhibition areas shine.
"In
other countries, particularly in the arena, theater, theater and so on,
in order to achieve stunning stage effects, they require light LED
display prices and perfect fit. Put in a lot of effort and time in the
factory, R & D ,
demonstration, test, modify, and test costs several million dollars to
spend, the first time in the industry with low-power LED High-power LED
hybrid design, stage lighting + video mashup concept of cross-border
products. "deputy general manager of
the factory, told reporters that the LED display and lighting products
will be separately controlled by its perfect combination of programming
background is different from the LED display is also different from the
light, but a whole new category.
The
product launch will cause considerable repercussions in the
international market since last February the Dutch exhibition on display
was first released, a steady stream of overseas orders, customers are
more interested in consulting is endless. In order to protect
intellectual property rights, the manufacturers specifically applied
for a patent for this product. In response to the product was stolen,
although the manufacturer has now started legal proceedings, but the
worrying thing is that from the legal process to go through to the
execution of at least six months of the window period ,
plagiarism will bring huge economic for manufacturers loss. Even if
ultimately held liable, but the extra costs caused by the normal
development of enterprises, but also can not imagine.
LED
display started 30 years ago, from the color, color to today's
full-color, LED display technology has gradually matured. LED display
high-margin era has ended, in low-margin, homogeneous products flooding
the market, many companies have chosen low -cost strategy, the market completely into the other extreme.
2012
has some powerful led high bay light price manufacturers attempt by some small-scale
manufacturers price war eliminated, but a direct result of the industry
gross profit decline, slowing growth. LED Engineering Research
Institute (GLII) is expected in 2012, product gross margin levels in the
main
channel of the LED display manufacturers has fallen to 10% -15% of the
Channel only product gross margin remained at around 20%.
Insiders
said that now the LED display buyers, first put their own requirements,
select chip, IC, power supply manufacturers, and then directly ask
prices. Domestic or even specifically for non-technical small factories
provide the box, the power assembly parts company, the
display can be assembled simply purchase the company. Therefore, they
do not scale manufacturers, nor manufacturers of technology, only the
price be "no minimum only lower" in order to win some market share. The
result is that even low-margin assets of
billions of dollars of LED display manufacturers have also closed down,
Jun Li, Bo Lunte, Vision Optical, sac billion light technology to the
industry sounded the alarm.
Today,
when we walk through the major exhibition of LED display booth, giving
us the feeling is still the homogenization of products and low-cost
business to attract advertising. Taiwan accumulation (TW.3527) General
Manager ChenQiKai has said that after so many years of
development, the domestic LED display refresh rate and still choose the
expense of gray to enhance the brightness of the LED display, truly
high refresh rate, high ash order, efficient enterprise rare. For the
price, even the basic properties of these LED display can be sacrificed, let alone innovated.
View
this years LED display list of patents listed companies, mostly in
their patent waterproof, box stitching, high-definition, high gray
scale, high-efficiency, improved appearance, etc., Has not
groundbreaking innovation. The ultimate aim is only to these so-called
"innovation" high subsidies in exchange for the government, while
increasing the share price. Even manufacturers of LED display products,
many are copying American Buck cabinet appearance patented technology.
In
order to alleviate domestic manufacturers do not focus on innovation
and R & D, Maori continue to decline, eventually unable to
sustainable development, national, industry issued a series of subsidy
policies, hoping to apportion part of the research and development costs
while improving the international competitiveness of products. But the "innovation"
For
LED display enterprises have a "chronic" problem. This not only has an
existing subjective science and technology constraints, but also R &
D funding, research and development time, as well as R & D results
into other objective constraints.
"LED
display has entered a state of low-level marketing, along with the
stability of 3528, in-line products such as getting high, the industry
has entered a bottleneck PK state." Chau Ming Technology (SZ.300232) LED
display market Wu
Meng director, said there are very few companies more in-depth
research. Manufacturers Shangqie plagiarism, plagiarism small plant
manufacturers also commonplace.
Now
we are talking about the protection of intellectual property, but it is
actually very difficult to really protect. As long as the technology
can be seen, can be obtained through the basic anatomy. "LED display
cabinet, that is, we can see that part
is very easy to copy, and the only bad thing is the copy control
system. "led high bay light price, a listed company, said Chief Engineer.
"A
lot of technology is difficult to apply for a patent, can apply for
most of the appearance, technology, as long as the plagiarist changes a
little bit, then you can not think I violated your patent." The industry
said, Take the LED
rental screen appearance, the same are the die-cast aluminum case, just
change the size, even if it is 1cm, identified in the legal aspects of
tort is difficult.
More info you can visit: http://www.lead-lighting.com/products/sid22-1.htm
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