For those just entering the market, small lamps brands, neither too much money to stir lighting market to influence the market can not help lighting brand strength. In a poverty-stricken state, a small led street light wholesale brands rely on open market? In fact, as long as the sales staff are willing to take the time to research the market, was able to find a lot of opportunities, the problem is that we can not sell innovative, break the traditional mode of thinking.
For small brand products, channels to bring customers more value is high profits, but due to the product 's popularity is not high, but there is no way the company into higher marketing expenses for brand promotion, so finding quality dealers, with the power to promote their products distributor is the only effective means to quickly open the market. In the market, with the category of dealers 369 and so, there are fledgling mom and pop shops have formalized operational management of dealers trading company, looking for what kind of clients? Of course, looking wealthy, these large distributors, agents after years of market experience, there is a certain market awareness and development requirements, while their hands are some big flagship brand large thin profit status, is leveraging the distribution of profits Manufacturers waging adventurous core leverage.
In taking sugar daddy marketing strategy, how to convince the dealer to cooperate is the most critical step. First, the sales staff to the dealer big market investigation, to understand each dealer 's financial strength and willingness to cooperate. Second, to strengthen these big visit, strengthen customer intelligence at the same time identify opportunities to try the first cooperation, put it bluntly points are aimed at the small three-time host of the couple cracks. Once again, the big bang, we must allow the consolidation of the results opener, using a variety of ways to strengthen their Products dealer store, so that dealers purchase order to the dealer pressure caused by his attention.
Zhejiang commercial sources Agents Group is a wine company, Sun Jinjiang responsible for wine sales Linping region. In the process of developing new customers, a local scale hotel into the Sun Jinjiang sight, but there is no way to reach many visits cooperation. Said that more large customers more reluctant to cooperate with us, because their hands have their own flagship brand, and many do not want to take the risk of purchasing replacement or introduce new drinks brand, once the successful introduction of the boss is to blame. Sun Jinjiang shows the characteristics of a good salesperson, that is indomitable, you refuse me a thousand times, I still like to be your first love, he did not because the customer refused to give up on the customer's call. One day, the hotel manager phoned vendor salespeople now, hoping that he would send a car to get points drinks come from Hangzhou, the supplier's sales staff on the phone refused his request. Just know this thing is Sun Jinjiang, he of his own pocket to get a car through a friend from Hangzhou to the hotel manager to drinks with her. This thing makes the other very moved and said, you put your drinks Komago point to send over, I sell sell watch, so list of clients in the addition of a power-hungry.
For many channels dealers, often let them tangled one thing to do in the end is their own specific brand or make specific products for manufacturers, dealers certainly hope monopoly franchise owner can be done, but for distribution he certainly hope that more suppliers who increase the number of led street light wholesale, as long as the increase of items to help me make money, while not causing the original co-brand with strong opposition. Problem sugar daddy strategy is that even though you are a small brand, the dealer hands of big brands constitute a shock, but the big brand manufacturers will require dealers to remove competing products, to clean out your household. Patching policy requires salespeople do not just stare existing category dealer up looking for a large category platform, there is no chance to see for yourself. As a simple example, there are now stores selling mobile phones Dixon, in the domain of telecommunications, but Gome, Suning, digital city also sell mobile phones, but sales are great.
Walk around in the lighting market, you will find a man named crown Ya Eye brand is taking the patch strategy. In our traditional impression, Eye mostly in supermarkets which sell, lighting market to sell it a few Eye. Lighting brand, the NVC, Op on some brands such light, lighting products put a lot of effort, but they ignore or simply do not have this skit products, which undoubtedly gave the crown ya opportunities. Ya crown to seize this opportunity gangbusters quickly won many dealers large lighting market, and some of this is also helpless brand manufacturers, distributors Shuangshouyitan, your home without this product, I do a supplement, not only to meet the needs of customers stop buying so I can earn more profits, what is wrong? If your family has this product, I immediately make you.
A good show not only the protagonist to the color, they have outstanding performance in a supporting role, in order to win applause. But there are always times like this, but let supporting protagonist grab the limelight, supporting more carefully because we applauded the performance even more, the audience 's eyes are sharp, although tickets all the time and ran to the protagonist, but had to send the final applause gave a supporting role. Everyone is eager to play the main role, so small brand products Pieces eager to build their own channels, their own stores everywhere, but if you stand in front of the stage when the protagonist to finally put a lot of money and effort, but did not win the absolute market share, in the end come to a loss leader is worth the candle. Some brands have chosen such a marketing strategy, willing to do "extra" can make a big business.
France Pari JCDecaux Group's waterproof brand in the Chinese market has done ringing, "the German high water, rest assured," the advertisement is more popular, camp Korea JCDecaux Group's other products in the domestic market because the tile adhesive Promotion late, coupled with the traditional Chinese practice of using sand, cement to tiling, were unable to accept such a front-end products, so visibility is clearly not waterproof big. JCDecaux tile adhesive sales strategy is the development of plastic tiles big stores, can be synchronized with this, they are also actively developing tile stores, the tile adhesive with a special exhibition stand into a tile shop, anyway, not the traditional tile manufacturers production of tile adhesive, this initiative tile adhesive for sales promotion JCDecaux has played a great role in promoting. As the tile adhesive and tile than it falls far short of the amount of sales, so the general staff recommend it difficult.
Market development can not just look at the success of the development of a number of dealer customers, but also there is no final meeting with the customer, that is convenient for customers to buy anywhere. In front of several strategies, we are analyzing how to find the same product category, and our distributor or dealer associated category. The ride strategy is not to consider this issue, his premise is this car to reach your destination and destination are the same. One of my friends are doing, director of marketing FromEMKT . com.cn a domestic source products, he said, in order to achieve lighting products to 34 markets, especially the rural market, the depth distribution, the core success factors are not the channel profits design problem, but logistics problems. The volume of customers to small towns, but also to the goods time is not fixed, the company is no way to establish a scientific and rational delivery plan, how to do? He thought of the way is in the provincial capital to find a large metal dealer, a car goods to the country of their customers there, hardware, locks, paint and so many products, incidentally, my twelve Shaoshang goods on him say can earn a little money for my clients is timely.
Speaking ride strategy, led street light wholesale will look at the problem of the dealer network, as long as he 's more than enough outlets, once introduced our products to all customers overnight to see my product, it is worth trying this strategy. I have worked in a national chain of dry-cleaning shop to see a carbon fiber textile exhibition, through a simple exchange with the clerk of that, the carbon fiber textiles and national headquarters to sign a strategic partnership, to put their products in the country thousands store, the sales profits. Information clerk communicate with me only these few words, but I do not see this issue behind sales so simple, even this did not bring the actual dry cleaners sold to textile brand, but the brand exposure of the thousands of stores nationwide, for this has made enough of him, and this brand exposure rate will undoubtedly increase sales of other channels.
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