Why is LED lighting channel short of security?

LED lighting has come, a lot of channel agents in the course of business , but jittery , extremely insecure. They worry that manufacturers suddenly run away , fearing a loss of cheapening the product , suddenly worried manufacturers change agents, LED panel lighting wholesale more worried about the manufacturers and dealers the development of a bargain fighting . Since the lack of effective protection of manufacturers , distributors can only seek to protect themselves from manufacturers require cooperation policy to protect nature, such as Distribution, retentions , price adjustment making it up , receiving and so on. Channel agents causes insecurity for many reasons, the main reason there are the following three :

First, both sides of the vendor business type dislocation. For example , to find the product flow- channel cooperation project type ; Engineering products find a wholesale type of channel to sell . All categories , all specifications camp , had a strong need to find a comprehensive business channels, but I found that only a single business channels . The channels in order to have some "brand phase" of LED lighting products, and also chose not to place their own business advantages manufacturers, but did not realize that their business transformation difficult . All of these factors does not bits , are a direct result of the sale difficult to compliance, cooperation is not smooth , change agents and multi-agent prone to the phenomenon .

Second, both sides resource inputs and lack of support . Exclusive channels now a brand LED lighting products, perceived lack of security in mind , it took a lot of cruel LED brand , multi-brand distribution. The behavior of the channel , making the resources and manpower to be invalid scattered on the surface do not put all your eggs in one basket , but in the end there may have Jifeidanda each basket . And many manufacturers are also seeking only to goods, but there is no other more resources and support. Channels and manufacturers are not put into market work, take the goods on the slow end , in the event of a product on the market out of the new program , manufacturers and merchants and warehouse goods deficit in half.

Third, manufacturers of both marketing goals and LED panel lighting wholesale inconsistent. Regional coverage of both manufacturers , market depth , network type , number of outlets , sales targets and other marketing objectives can be agreed ? Vendors to develop both sides of the market order , type of business combination , the timing of actions , such as whether marketing ideas to reach a consensus ? Goals consistent and thinking the same track, in order to enable manufacturers of both consistent and effective marketing campaigns , both sides in order to play with the war in the regional market , play a " 1 +1 > 2 " advantage.

To sum up , the only manufacturer of both types of bits of business consistent target ideas, put together the necessary resources to work to expand the market , the manufacturer to get the two sides to create a sense of security in their own markets .

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