No Creative No Market, no innovation would be no market . Borrow recent network hot words No X No X word to describe the current LED display industry is most appropriate . Each LED enterprises in the technology is mature , product range, price competition, service awareness to strengthen the case , making the led street lighting Manufacturer survival increasingly difficult environment . LED display enterprises only on technology, products , innovative services to meet customer needs to meet in order to win the trust of customers and markets. In this process, some companies develop , there are companies were eliminated, but 2014 is destined to become a LED enterprises between "life and death , survival of the fittest " in the market.
LED industry market problems resolved
1 , the lack of industry-standard products uneven market
Some companies market to compete with low-end products , the price war . Its feature is cheap, quality is not guaranteed.
2 , low profits financing difficulties
Excess capacity also led to vicious between businesses , the LED industry downstream enterprises falling product prices , profit margins are compressed. The gross profit margin LED display industry is currently only about 20%, while net profit is less than 5 %. SME financing is also an indisputable fact. External costs increased push to increase capital requirements , capital side is not loose in the case of SMEs access to credit resources are limited , to meet the financing needs of the low. Plus SME base is thin, the loan also increases the difficulty . Even borrow, loan interest and guarantee fees go up too high , but also to small and medium enterprises can not afford .
3 , overcapacity survival of the fittest
With the development of LED industry , many other industries have begun to enter the LED industry, which resulted in severe overcapacity , but also lead to further deterioration of the market environment . Excessive investment makes the LED display industry oversupply , many companies in the lower middle and lower technical barriers . Future LED companies will face brutal survival of the fittest . Only a few truly R & D, manufacturing strength of enterprises will gradually grow, but more enterprises will face the fate of being eliminated . Only a company savings continue to focus on talent , research and development to create a good environment , constantly doing fine and stronger their products in order to resist being defeated other competitors, and in its product areas and markets continue to develop , consolidate and powerful.
Transition segment LED display products , in order to account for a market opportunity, so that enterprises in the brutal competition in the market in which to survive , LED display enterprises are increasing R & D , human resources, market investment and allow enterprises to rising costs , delicate and difficult . Now the LED display market segments mainly in the following categories:
1.LED shaped screen market : ball display, square column screen , cylindrical screen, lantern display, energy saving display, flexible display, this part of the market is only a small part of manufacturers in the production , not competition , is only a small part of the market , does not exist suit production, technical threshold is high.
2 fine-pitch market : mainly used in the field of sophisticated end the country 's security monitoring and command centers , military forces , space launch , etc. , so that orders will not be much , but also the relationship between non-general , production technology and quality requirements are very high , challenging for many companies , and the smaller the spacing problem patchwork screen body should bother to do research, product success and adoption rate should reach 99% , this product only state-owned enterprises and listed companies on the scale we go shipped to market .
3 large spacing market : mainly used in the entire surface of the walls and roof of the building of the city center pole , similar to the Hilton Hotel in Jiaxing, Zhejiang roof to do a nearly 3,000 square meters of P52.5 led display . Shenzhen , Beijing-based 100 there was " Tyrant " four hours to spend 4.8 million behind Chen , amazing how advertising revenue.
4 General Market : Indoor single color is already in China for almost 20 years , module manufacturers do not how willing to do, indoor surface mount unit board wholesale , fierce price war has already begun . Secondary production of such products wholesale business too , and says that this product is simple, large , large market . But do these products subject to the light tube and chip manufacturers, wholesale upstream firm determines how much the market can go and how far .
5 leasing market : products in the leasing market , the vertigo burn chaos specifications make this market has been kind of too much, a lot of R & D investment , tooling costs , product updates quickly, from the original casting imitation Belgian Barco aluminum box , and now brushed aluminum casing simplistic .
LED companies when the product does not have to do everything, everything whole , we must form their own unique style, characteristics of the product , by one or two high-quality products , driving sales of other products . LED spherical screen , cube, cone , cylinder screen, energy saving and environmental protection shaped, personalized products to meet customer needs. The exhibition is seizing Kangshuo demand innovative products , has been at the forefront of the industry.
Not only do led street lighting Manufacturer to meet customer needs , but also make innovations in the service, rather than sit back and wait for the service to take the previous model, the problem until customers come back to the LED companies handle customer questions and objections. The service should allow the company to go out and take the initiative, the timing of customer pre-sale , sale and return visit . While customers in the process of using the product , you should regularly visit , collect customer usage experience, customer feedback summary problems in a timely manner to the appropriate strategies to solve customer problems and troubleshooting .
LED display enterprises in the products, services, markets have only innovation , only innovation can develop, even only innovation in order to survive . It is No creative No Market.
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