The feeling after 2013 Eighteenth Guangzhou Guangya Exhibition

"As the LED high bay light, the lighting market demand, chip, encapsulation and application vendor orders full, since the second quarter of 2013 the market gradually opens, the LED industry will usher in 7-8 years of boom." The Frankfurt exhibition co., LTD. Guangzhou director Dr Pan Wenbo in the 18th session of the guangzhou international lighting fair told a news conference, "the next 8 years, there will be about 80% of the product to replace the LED illumination products, the whole China market demand growth is relatively large.

As the technology matures, and product prices fall, 2013, the market will break out, and will usher in a period of "replace".
In February this year six ministries jointly issued the semiconductor lighting industry energy conservation planning, pointed out that the global lighting market scale will exceed $150 billion in 2020, the LED high bay light market is expected to reach $75 billion, accounting for 50% of the global lighting market share. With the expansion of the size of the market, when the LED "replace" period in the past, enterprises how to survive? "When the arrival of real product of LED lighting, at least half of the enterprise will collapse, the last is enterprise of business model. When the LED lights not only reflect lighting function, more is to provide added value."

Industry threshold is low, the government has the high subsidies and preferential tax policy, many enterprises crowded broken head, low-end more severe overcapacity situation. In order to win in the fierce "race", the enterprise will be "tentacles" into the niche. In household market, the LED product price is not "disorder" into the field, LED has been gradually penetrate into household industry, future will develop toward the energy saving, beautiful degrees, etc. And the development trend of electricity field, also have long business. Into the field of electricity LED high bay light enterprises, first of all need to strengthen the brand culture guide, set up enterprise brand effect; Second, differentiation is required for online and offline products development, set up a good profit sharing mechanism. "Electricity has a big characteristic is big data, data can be used to analyze the user's purchasing psychology, buying behavior and so on. For the use of big data, enterprise need a clear positioning, subdividing market breakthrough, vertical electrical business is a refined market process."


source from the site : www.lead-lighting.com