It is the Only Way Out to Innovative design for LED lighting

2013 was known as the "LED reign", LED high bay light industry into the structural upgrading. In this Guangzhou International Lighting Exhibition, this trend is more pronounced. As LED important manufacturing base and the world's largest application market, China is increasingly optimistic about the international LED giant. LED lighting industry has become the new situation, and the light quality has become the new focus of the industry, many companies demonstrate intelligence as the focal point, innovative design is perhaps the LED business to get rid of low-price competition one of the most powerful weapons.

Industry: Not yet expedition enters winter

LED lighting was once considered the prospect of unlimited sunrise industry, however, the blind expansion of production capacity to brief industry into the winter. According to the Guangdong Guangya Lighting Research Institute released a report, LED backlight and lighting market demand, chip, package, and application vendors orders full. Some entrepreneurs and industry analysts even believe that, LED's broke open the fourth quarter of this year, the next 7-8 years will usher in a period of prosperity.

"But the industry, low threshold, high government subsidies and preferential tax policies, many companies come crush, low excess capacity situation is more serious." Guangzhou International Lighting Exhibition founder Dr. Pan Wenbo expressed.

Low excess capacity result is vicious intense. "LED products, various components have been standardized, so long as to Zhongshan to buy these components, you can assemble their own and some small factory to hire a few people, purchasing a variety of low-end components back on the production of LED products, but the price is very low, such as a three watt LED high bay light，  if all components at wholesale purchases, costs around $ 7, and can be sold on the market at least 15 dollars or more. "Of course, these low-end knockoff, and the quality is seriously flawed, in which heat well, the light fades fast led to its product life is limited. Dr. Pan Wenbo said, "vicious competition, something is certainly produced the goods on the price consumers are not satisfied with the outcome of a product, so harder to promote LED lighting, creating a vicious cycle."

Insiders said, LED prices are now getting lower and lower, the quality is getting worse, do LED enterprises themselves can not agree with its value, let alone consumers. Development for so many years, LED biggest problem is still cooling and the light fades, it will affect life expectancy, but also affect the quality.

Dilemma: technical deficiencies lead to exports

In the global energy shortage situation, LED high bay light its energy-saving, environmental protection, long life and other advantages, to become a leader in the lighting industry products. According to Chinese customs data show that in 2012 China LED lighting exports amounted to approximately $ 5.8 billion, the United States, Japan and Western Europe is still the Chinese LED lighting major export markets. But with many countries and regions in recent years, LED lighting products for imports set a higher threshold for the application of LED lighting products made mandatory certification requirements. Only in 2012 the EU Rapid Alert System for non-food products (RAPEX) notification LED lighting products, China's exports of 37 times. Which, due to creepage distances or clearances inadequate performance caused by poor insulation to be notified 29 times.

Insiders revealed that domestic lighting industry is developing rapidly due to government support throughout, but a direct result of the consequences of excess capacity, has recently been introduced to support the plan's first LED industry in Shenzhen, has quietly become the first to abolish the plan of the city. Previously, Shenzhen has proposed the completion of important national and global LED industry research and production base by 2015, industry scale reached 130 billion yuan or more. However, this year, relevant departments of the Shenzhen Municipal Government abolished "on the issuance of Shenzhen LED Industry Development Plan (2009-2015) of the notice." Industry sources pointed out that Shenzhen annul their planning, means that the government will no longer be on the LED production enterprises and the industrial development of financial subsidies, perhaps another sign of the future, or will rely on market-oriented regulation.

One side is an attractive market prospects, while it is from government and industry cold. From Jiangsu Tianying Light Optoelectronics Technology Co., Ltd. Vice President Zhang Tao Bo said that the current problems facing the industry is mainly overcapacity, although there are many companies in the high-end brand name, but the technical indicators meet such demand is still low estimated current market, 90% of the products are low-end products. For the lighting industry, if abused, or does not meet the market demand led to further expansion of production capacity, or become a bad lot Pushing Hands. Prior to industry sources have said that the Shenzhen Municipal Government to make planning decisions annulled, but also to avoid the LED industry to become the second photovoltaic industry.

Way: How to get rid of low-cost innovative design competition

Guangzhou International Lighting Exhibition, several major lighting giants have launched the latest LED products, unlike last year, these LED products not only cover the entire commercial lighting system, and lighting system covering the entire household.

Reporters on the scene saw some manufacturers design wooden Zhongshan LED high bay light gained the favor of foreign procurement, but its quality, these foreign procurement still somewhat hesitant. Kingsun Chen Guodong, director of marketing, told reporters in the LED market, in addition downlights, other products are mostly no mandatory national standards for certification. And the domestic chip development truly very few companies, many of which are patented brand of choice in Europe and America. If you want to meet international standards, such as the excellent technology, to meet the demand and experiential enjoy such demand, the domestic LED lighting products difficult to achieve. That is, if you do not get rid of low-price competition on innovative design model, the domestic LED photovoltaic industry may soon face the dilemma.

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