LED lamps and lanterns of transformation for channel Advantages and Confused

Recently the most popular love movies than the "Beijing met in Seattle," two natures of men and women struck a spark of love in the plot has been a popular topic people. In retail fixtures nowadays, also staged a traditional and electricity supplier "lingering endlessly" story, and for the industry hot.
Focus around the lighting business whether you want to try and expand water and electricity providers, as well as online and offline sales model of coordination and resource integration issues. Traditional lamp enterprises experienced on electricity supplier can not see, can not stop looking down to now, immune to the process, during which it is the technological advantages of electronic business channels and changes in consumption concept so that they see the profit point.
Electricity suppliers bonus
This year, by the impact of macro-control, property transactions is relatively low, associated with home lighting market is also affected lot.
Correspondent for several days in Shenzhen's major lighting stores visited, we found are a Kadoba cold scene. Most dealers hold to helpless attitude that only the property market pick up in order to boost retail sales increase lighting.
As LED high bay light business, trapped in the traditional distribution channels in the case, seeking to channel transformation is the way out. With the traditional retail landscape bleak different lighting electricity supplier showing a trend of rapid development, so many LED enterprises to find the direction of transformation.

According to McKinsey report notes that in 2012 the domestic network retail sales accounted for nearly 6%. Chinese Academy of Social Sciences Research Center, General Information jiangqiping that online shopping once accounted for 5% of total retail sales, it will cross the critical point, showing the potential outbreak, and started to generate a global impact.
Reporters from Lynx mall at that, the number of shops selling lamps operate reach 1393, related lighting products is as high as 137,102, mainly in chandeliers, ceiling lamps and other home lighting based. Jingdong Mall and other fixtures plus electronic business platform, online sales of lamps in the number of stores is even more gratifying.
CEO of the sun lighting TRADITIONAL think such as Lynx, Jingdong and other electronic business platform has improved the supply chain service system, to optimize product supply, saving the cost of intermediate links, while the online shopping platform can achieve low-cost full-angle products, more conducive to energy-saving products in the consumer group popularized.
Lighting in China as an example, this LED enterprises in Zhongshan early this year stationed Lynx Mall, the main business products such as LED high bay light and downlights. After just two months of the adaptation period, they now had monthly sales reached 300,000.

More info you can visit:www.lead-lighting.com