A new world of popularization of LED lighting

LED lighting with energy saving, long life, environmental protection and other features, for governments and industry are optimistic, the Government of LED lighting as an alternative to traditional lighting of the green light great support. According to knowledgeable sources, "Twelve Five" period, the state will invest 1 billion yuan of financial subsidies to promote LED products, mainly involving products include LED high bay lights, LED tunnel lights, LED lamp, reflective self-ballasted LED lights. It is foreseeable that in the field of public lighting and commercial lighting, with national and local government support, LED lighting will occupy a larger share of the procurement project. But in the broader market, energy efficiency greater civil lighting market, LED lighting was a long time not enter.

Save money, saving LED civilian market open

In the lighting of the development process, in order to reduce the user's replacement cost, lighting design exists between inheritance and development, such as energy-saving alternative to incandescent lamps, they still inherited the incandescent bulb shape, but also the development of This new type of T8 tube lighting, which has now become the mainstream of home interior lighting. Now the LED industry in order to open the civilian market, the LED lamps are mostly designed to be alternatives, focusing on creating LED bulb and lamp products, hoping to replace energy-saving lamps, into the home lighting. But for ordinary consumers, a high price of LED lights, two energy-saving features to their feelings are not deep, even lower replacement costs, few people would choose not familiar with LED lighting.

In addition, consumers of the LED power-saving feature is not very concerned, Akinobu Group Vice Chairman Wan Xiaochengqi considers popularity of LED lighting can not only play the "energy card", "Now people mention LED is energy saving, long life. Right one families, lighting electricity used only a small fraction of the cost of living, saving hundreds of dollars a year for the average consumer can not touch. LED high bay lights to artistic, intelligent lighting direction, in order to make consumers feel lighting quality improvement. "And Cree China area also acknowledged that an alternative to traditional light sources are not LED's strengths.

LED lighting touted home improvement market

LED lighting compared to the cold shoulder in the daily lighting, LED lighting in the home improvement market, the consumer seems to have become the meat and potatoes. According to Nanjing, a designer, and now the mainstream of home decoration lighting is energy-saving lamps and LED lights, LED lights although the price expensive than ordinary energy-saving lamps, but the advantages of LED is also evident in his hands the customers, 80% will choose the LED as a lighting source.

In the home improvement market, why consumers prefer LED light it?

From the terms of the characteristics of LED, LED chip products is very small, very thin, you can point, linear and planar light, so you can shape diverse, from traditional light restrictions, so the shape of the product design can be ever-changing, art modeling, art and design can be varied through the LED chip to play. The LED lights no ghosting, high luminous flux, light easy to control, anti-shock, instant start and other features, is also very suitable for home lighting. For the pursuit of personalized home improvement market, LED lighting has a novel design, unique style, compared to traditional lamps, naturally more popular with consumers prefer.

For designers, the use of LED light source can achieve better than traditional lighting decorative effect, coupled with considerable profit, home improvement designers also happy to recommend consumers to use LED light sources. In the home improvement market, the designer is the important influence customers who purchase products.

Analysis in this respect from the consumers, compared to other consumer, home improvement market price sensitivity of consumers to be much lower, in order to achieve satisfactory results renovated, they are happy to accept the introduction shopping guide, which can understand the system LED high bay lights advantages. In addition, the home improvement market, consumer characteristics of light-sensitive LED lights can have a more profound experience, more prone to impulsive buying.

In summary, in the promotion stage LED lighting, LED decoration lighting perhaps, than LED bulb, lamp and other lighting alternatives are more likely to open up there is no market, into millions of households. LED lighting companies across the board layout should be, and not just stare at the LED light source research and development of alternative production, waiting for LED lighting era. Decoration lighting market products of high added value, users purchasing power, LED lighting business if they can combine their R & D strengths, to produce more in line LED light source characteristics of lighting products, I believe that consumers will accept the LED decoration lighting from the start, and ultimately LED lighting universal.


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