Domestic Lighting Brands’ Advantage in the Chinese market Becomes More Apparent as Bulb Prices Drop in April, Analyzes TrendForce

Global 40W equiv. LED bulb Average Selling Price (ASP) dipped slightly by 1.5% in April 2014 to U.S. $ 14.7, with price decrease Most evident in China, According to the latest findings from retail LED bulb LEDinside, a research subsidiary of TrendForce. Global 60W equiv. led high bay light for sale ASP dropped 2.5% to U.S. $ 20.2.


ASPs for 40W equiv. and 60W equiv. Both LED bulbs in China fell last quarter, with price drops Most evident for 40W equiv. bulbs, According to LEDinside. China's 40W equiv. LED bulb ASP Decreased 22.9 percent QoQ to U.S. $ 7.4 in April 2014, making it globally Book early. International brands are less price competitive, as Chinese manufacturers continue to dominate the low-mid priced LED bulb market, "Wang said Terri LEDinside Analyst

Chinese lighting manufacturers have sped up investments in the LED market, Most Notably in retrofit bulb. Although overt market competition has Caused unsatisfactory gross profits, it Helps Acquiring Necessary market shares, and Establishing a firm foundation to uphold Chinese manufacturers advantages in the domestic market. Additionally, Most Chinese lighting manufacturers have a background in manufacturing, giving them an advantage in cost management and resource integration. , Moreover, Chinese manufacturers are able to Easily find the local suppliers in the supply chain, offering them more upright Opportunities integration. In contrast, business opportunities from the led high bay light price replacement tide Remains The main focus of large international manufacturers, Philips and Osram: such as., Consequently They are currently less interested in the Chinese market and Have Not Responded to the raging price wars, Malthus providing Chinese manufacturers ample room for growth.

Chinese 40W equiv. ASP plunges bulb, while overall 60W equiv. Steadily bulb ASP declines

In China, 40W equiv. ASP bulb dipped 7.9% in April 2014, With Existing products continued to show price decline. For instance, Foshan Lighting 7W bulb's further Decreased price from U.S. $ 2.9 to U.S. $ 2.4 in April after the drop in March. Price drops in the UK region Were Also evident in April, falling by 6.4%. Toshiba's 7.7W 470 lm LED bulb, for example Plunged from U.S. $ 25.6 to U.S. $ 16.7 in April 2014.

In the 60W equiv. LED bulb sector ASP in Japan Declined 14.5% to U.S. $ 16.4 last month. Similarly, bulb ASP in Germany was down 6.9% Also During the same period, partly Because of Fluctuations in exchange rates.

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