About a little different sound design, it is worth to listen. Some, I think it makes sense, doing the labeling; some I'm not able to agree on such talent, creativity and inspiration, I think it is needed, but there is no need to go into a dead end too extreme.
Designers often create some outdated works, they will design and art confused, holding lucky, inspiration and personal expression of ideas. Let's count the number of common design errors.
Understanding these errors
Design is not complicated, is the production of the product. Because the designer very broad, from articles, information design, to the action, composition design, construction, decoration and led high bay light price design, and so on, which makes it difficult to design a clear definition. Undoubtedly, there are many different designs on the judgment, ideas and errors, and there are some differences in terms of efficient real estate works out. These misconceptions will hinder us to create good design.
Mistakes need evidence exist? Designers look briefcase design work on it! Even the appearance of a beautiful seductive design itself is dilapidated. Some designers even give all customers the same kind of housing design style (whether it is an energy drink station or funeral home); also some designers will design some departure from the traditional and simply can not understand the interface; some even flashy design, and brand Concept sweeps clean appearance.
Once implanted in the minds of the design concept, it is difficult to get rid of. They and the role you want to create a contradiction, blow your confidence as a designer, and then destroy the entire design. Merely questioned on these ideas is not enough, you need to be completely removed.
Only a clear understanding of the design of a stumbling block on the road, you can put aside distractions, focus on the important aspects of the design work.
Misunderstanding: Design is the art of siblings
One misunderstanding is to confuse two similar occupations. Walk in any bookstore you'll find books designed art books often mixed in the middle. (Business books alone may occupy an entire floor, even though it is more closely linked with the design than art and design links.) This can explain some problems. Do you think the design is art, but in fact they are completely different disciplines.
These two professions confused excusable. Art and design are inseparable insight manifests itself in appearance, is indeed the case. Maybe everyone will agree - Art exploratory insight. Whether it is beyond the boundaries of taste Duchamp, Tarantino narrative remodeling, or public space again Christo structure, all the arts are exploring all possible.
Imagine some design products: propaganda posters yoga classes, insurance policy renewal, toy assembly instructions. Do you care what the designers adopt innovative approaches it? Of course not! Each one designs meet its functional requirements. The visual processing should be able to support its contents can not be designed with phase separation.
Do not misunderstand, good design is inseparable from the innovative design approach. I just want to note is not designed to explore the most important consideration. Is an innovative design work, unexpected, or interesting, it may not make much sense, it just needs to be effective. Design and art is not much related to each other. You must look at each individual to be independent, should not in the same way to measure both.
Art representative of the left and right on behalf of the design, although both may overlap, but in most cases, they are different disciplines.
Myth: Creativity is there
The design of a long-standing misunderstanding undoubtedly idea: imagine billions of people with the same motivation, follow the same basic pattern of consumption of the same media. Despite the consistency, people still have fantasies every individual - no, is given - innovative thinking ability. It is true.
Hard to say how long the genius idea to appear again. I predict that if there is a majority of a person's life has been lucky. Look forward to every day have a genius idea or career depends on this idea is very unwise. Despite the difficulties, you can still see the new and gratifying creative on a daily basis. Thus what can you learn? Perhaps the answer is that creativity is elusive, unimportant.
Recalling the past you will learn that only a small number of people with a big leap. But have you ever thought about - whether you or anyone else is difficult to trust given to the individual? Human recombinant artists everywhere learn to mix and match, artists and ordinary people, but also doing the same work. Evaluation, create, change - each process does not occur in a vacuum environment.
Only bring goggles, creativity will be present. In other words, your mind novel ideas you may not think so unique. That's fine. While most people are tired of the repetition and monotony, but can create a truly original work is irrelevant. We pursue this goal like a human being can not climb the peak and, in fact, is not necessary.
Instead, you should try to understand the customer's problem. Listen, observe and think about what they are facing problems. Only in-depth understanding of customers and their situation, you will be able to think of an appropriate approach. Avoid too much off topic, or you will miss the opportunity.
Perhaps the idea does not exist, because we wanted to come out of the creative predecessors have created their experience here!
Myth: distinctive is the good
Your focus is by no means to create unusual works. Although in many cases, the unique design of the achievements of outstanding design work. When selecting design strategy, the first thing to consider is whether it can solve the immediate problem. In departure from the traditional way to go, how far is another issue to be discussed. Sometimes designers will be upset, will be designed into heresy. Unreasonable design of such errors is unable to meet customer demand.
As a reason for the difference is the product of the art world works to defend. In view of the very few people will dislike new things, excellent art works often require unconventional challenge. For example, the community does not know who the genius of Van Gogh; when people make this mistake and later give up some things can not understand was particularly cautious. But the design does not break down the barriers, it is an application of the practice, designers are more concerned with the design can achieve the desired effect.
The early Web designers are keen to produce a "clean" interface. I found an interesting thing: You have to move the mouse to find relevant links to pages on each of the small blocks. Different? Yes it is. Wise? Hard to say.
Unique approach has its place. Youth-oriented magazine layout using unusual methods, bike company to highlight its singular style, which is understandable. But if the audience wants to dig aesthetic lies, then it weird convergence from you! Remember, surprising ways not always apply. If the investment banks tend to avant-garde advertising, marketing team and designers should question whether such a design sense.
Cutting-edge designers prefer to break the tradition of their predecessors, the establishment of a new way of their own. Even designers have become more "rational", this impulse will continue for a long time. Some familiar saying, "I want to break through the boundaries of design." However, a unique way to be spontaneous and health, rather than imposed on a design project.
Despite ample desire is understandable, but you have to remember, designers like tailor. Your goal should be to amplify the brand, organization, product features, or is it that you want to present the creative spirit. Pursuit of novelty will keep you away from customers. You should strive to understand the specific situation, rather than join in the search for inspiration.
Myth: the design must look for inspiration
Inspiration and the Easter Bunny have in common? The answer is that the two were unable to prove the existence. You may not agree with, because you have repeatedly been inspirational. However, perhaps in a moment that you truly feel that the body has an inspiration in the flow, you are doing every step of the flow, the creation of more coherent.
For example, I myself, I never thought struck wait, never witnessed the sky is torn, lightning never struck a spark of inspiration. I think you like me.
led street lighting Manufacturer is that it's inspired by the randomness, it allows you to place their hopes in you can not rely on outside influences. These effects help you control, non fingertips, it is not always able to be closely integrated with the design of your hand. Thumb through magazines, browsing the web can also be harvested idea, I hope you can encounter a great idea.
Further exploration, thinking customer requirements, user needs, design hinder the prospects of specific tasks and work, you will do better. Only in this way, you will not go astray, because since the beginning of the design, you already know how to do it.
Myth: talent is very important
Very relaxed and words of praise: parents tell you that you are proud of them; mentor saw hope in your work; your boss that you exceeded his expectations. Praise, acclaim and recognition of the inherent impact of spare no effort to make you climb a peak again one. No wonder you are willing to continually try to surpass themselves.
Desire to design a great work is not bad quality, but the problem is that the pursuit of excellence in the design might outdated. Bold and exciting ideas, simple ideas unsatisfactory, resulting contradictions. However, the outstanding and lasting design tend latter camp.
I love the feeling of being hit by inspiration, it is so "exciting" (however, his head was branded imprint)
You need to consider how much you are into the self-consciousness in the works. Do you want to get a good sense of self, or to solve the current problem? When you want to make a groundbreaking design, you might not match the criteria, it will make you ignore the views of many possible because these views seem too dull. This mindset will hinder your thinking; soon, you would think any idea is not working well.
When you actively solve problems, thinking spark or solution no matter from where it does not matter. Simple, plain, common and are no longer important. The key is the ability to effectively solve the problem. This is the attitude you should pursue, it will make you into a more favorable working conditions. You began to cooperate with others, request feedback, burst out of the infinite idea, because you no longer play the role of lonely genius.
Remember, the customer does not require you to have much talent. For them, the only requirement is that the design work is satisfactory enough. Make appropriate design is a difficult task. Release the pressure, the liberation of the mind, freedom to sketch the outline design, blending happy, the test design work. You need to do is solve the problem.
If you always try to be smart class designer to join the team, you get probably hinder rather than an opportunity.
Myth: Design is a way of life
Although the design of a businessman's view has changed, but the designers have sometimes occurred in the way of such a change. Some designers to adhere to a (purported or metaphors) dress code. They carefully selected clothing, in order to better interpret their own cultural training to others. They even ridicule those who do not use Apple computers. They will not accept any identity does not match orders.
Will focus on appearance is concerned, there are few professional can match the design work. Perhaps this is related to your chosen career path: almost no young people willing to spend a good time in an office cubicle. By comparison, you will find that the work would be better to stimulate people's interest with those of humor who "made elegant". I can see the logic in this how to embody. Compared with other creative activities, such as juggling, swallowing fire performances, the design is relatively safe. Therefore, it became the perfect "middle" option: creative freedom plus a stable income. Looks like a shark eat it, but in reality is not.
Many works of design schools, such as the hardcover book design, high-end design and highly secretive social projects and private works of design, are passed to us an idea: design should be interesting. After leaving school, these fledgling designers are faced with the immediate wake up from a dream: to wait for them to design reports are boring, menus, charts, forms, banners, email newsletters and some other boring design projects. These efforts tend to be completed within a few hours, will not give you time to digest one semester.
Although sometimes you will encounter some exciting stories, you have to remember that the design is a job, not a lifestyle. To solve design challenges, find solutions in use, you will delight. Can harvest these trivial happiness is certainly a good thing. However, compared with the recruitment propaganda manual, the designer's life is very ordinary.
Seven Mistakes: self-expression is important
Life is short, you certainly want to make it worthwhile. Whether it is notorious reputation far, or the desire to create meaningful work, you have to have your own goals. Although these motivations are understandable, but they will distract you. The pursuit of the realization of personal needs will lead to conflicts, it forces the designer to either complete a personal mission, or customer service. This will put the designer with clients competitive position.
Technology exacerbates design industry personality worship. Once behind the designers can now create exclusive personal image. The market is important, but have their own brand is a price to pay. Rather, you have to have a degree of recognition of the creation of a personal style, which is destined to do the same kind of work you want indefinitely, day after day, for example, you need to bake the same cake. Show personality will make your design much restricted and repetitive work, may not fit the current design project.
Designers like boosting hand, your goal is not to produce its own products, or create their own brand. You're a behind the scenes. Only when your design work is a color, you will be noticed. Your work independent existence, without explanation and without any support. That does not mean you can not work with self-expression, you just need the customer's purpose in the first place, the self-realization rear.
Myth Eight: designer than the customer intelligence
When it comes to design, the customer will make some puzzling decisions. You should not be surprised, because for the mode of operation of the image, people did not have much concept. With the upgrading of the importance of design, more and more people will join the team, was forced to make unconventional choices. The knowledge they have learned on its head, but still not enough. This lack of understanding of the design should not be a defense of your own superiority.
Decisions and recommendations of clients sometimes make designer asking this question, because the designers did not want to slow down the design speed, do not want to answer the question, do not want to remove the obstacles. Regardless of how much to pay a designer to work when they feel distressed, the majority will still complain. Vent anger wholesome, if these grievances can influence the design of more harm than good.
Designers should always realize that they play a similar role with visitors. That some people focus on one area, but most people are constantly changing jobs. You're a tourist, you enrich the knowledge can help you complete the trip, but do not mistake that he is the locals.
Has specialized in the field of knowledge, allowing you to continue to get a new job. However, no matter what industry you are into, you can not completely controlled by the industry's conventional and unconventional changes and details. The solution is to share your own knowledge, feasible design. The most favorable relationship between the customer and the designer should be direct communication between the two sides equal, able to recognize each other in the design effort and hard work.
Myth Nine: designer Audience
"I like" design is a very dangerous word, no matter from whom the mouth of the same. Professional designers, this expression is more unacceptable. You put yourself pulled out from work, even inject emotion, but also remember that you are not the audience.
You want to avoid subjective response. Your work is not for you and your customers, but for those real product users: customers, visitors, users. Of course, your customers pay for your design, but their real interest lies in how people interpret and respond to the design work. You should be concerned about is the end-user or audience, even if you do not have anything in common with them. As a designer, if you think your perception is the same, that it is very unwise.
Luckily, you have a way to clear away obstacles. First, you have the ability to empathy: you can put themselves in the user's location, try to understand their situation and needs. This could include a visit to the store and see what they are doing. Or, you can spend money to enjoy some of the services and how they are functioning. If you are able to think like a user, performance and experience, you will better understand the factors that influence and stimulate them.
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