Recently, the Chinese buy led high bay lamps
industry channels Summit by the State Lighting R & D and industrial
alliances with large lighting all media jointly organized successfully
concluded in Beijing . Through this meeting, the merchants for the ”
channel construction ” and ” must channel the world ” have a more
profound understanding , let us together to share their harvest.
The channels Summit , I learned a lot . Let me speak many guests of the industry also has a new view. The arrival of the era of LED lighting industry has undergone tremendous changes, changing the lighting for each person .
In my opinion, changes in development of the industry is mainly reflected in three aspects: First, from the changes in the consumer market , the project market demand and market demand, household consumption explosive growth period has ended, the industry into “intensive ” era, the era of profiteering come to an end ; secondly , household consumer brand awareness is on the rise , do not pay attention to brand building, the development of enterprises rely on plagiarism will eventually perish , either stores or product manufacturers ; third , e-commerce is becoming a new channel model, most of the 80 , 90, after household consumers keen. As a business , we should always pay attention to these changes in the industry, according to actual situation , to adjust their pace and strategy to make the transition at the critical moment the best choice .
Times are changing , industry change. As Beijing is currently the largest professional lighting market , Shili Lighting City also followed the pace of change to make timely adjustments. Are out of the area of specialization Square Shili home lighting Lighting City of Light MALL boutique shop, work lights and other buildings , this adjustment is in respect of the market , customer needs . Promotion from the current point of view, the product mix has improved steadily growing tendency to form clusters , lighting the city with a total generation of factory outlets based. Shili lighting the city ‘s focal point is the introduction of the future more and more competitive advantage of products and brands. Overall, Shili lighting the city ‘s management can be divided into category management and meticulous management , professional operation and systematic dissemination of promotion, integration of resources and strengths to build the core competitiveness , these three strategies in the era of LED lighting will Shili lighting the city to bring more opportunities.
In addition , in order to meet customer needs , Shili Lighting City Lights building in Block B of the negative layer opening stage lighting, sound , exhibition lighting , LED screens , LED luminous characters operating area , an area of nearly 3,000 square meters, is currently the largest in Beijing the stage lighting exhibition base. Meanwhile, it is relying on a strong Shili Lighting City brand, integrated on the first floor , second floor , third floor of the commercial lighting , outdoor lighting , LED Corner and other categories of operations in Beijing formed a unique stage lighting exhibition base.
Manufacturers to build mutual trust and benefit channels
Beijing Yu Pan Pearl Trading Company general manager Zhang Xuechuan
At present , the construction enterprises in the LED channels complete with a “focus on the job + meeting ” model , on the surface , is indeed produced some results , but this is only the initial problem to solve a small part of the provincial agency customers gathered , does not solve the core problem in circulation terminal. From the perspective of long-term development perspective, companies should fill the full content can fundamentally solve the problem of the circulation of the terminal.
Manufacturer’s responsibility is to ensure the stability of product quality , reasonable product price and market policies , but also to establish a sound and complete service system, and businesses to develop and maintain distribution channels. The responsibility of business is to prepare a reasonable and effective inventory , provide a complete and establish a sound service system , and actively guide the distribution of the enhanced distribution sales skills and expertise. Establish channels of both sides must be the result of close cooperation , the two sides should cooperate with each other in the channel construction, and walk away .
This meeting , I learned a lot of things, I deeply understand the project and channel complementary relationship. LED is still a long way ahead , we have to learn a lot of things , I hope to be able to take part in such a meeting.
Uniform standards and promote the healthy development of the industry
Beijing general manager Liu Lei fun in lighting appliances
To participate in the Summit channels , so I was most impressed by a point is: the current channel compared to a car driver , sharp eyes but also to take into account the distance in front . Only obtained on the basis of survival , have the energy in the current chaos to focus on the future development of the situation , seize opportunities. The face of change and development of the industry , whether it is the traditional channels of ” veteran ” or LED era derived ” recruits ” to solve the problem of existence before us is the most important .
Currently , there are the biggest problem the industry is the industry standard is not uniform , the production company for their own business , there is no viable product specifications and quality requirements of the standard , companies blindly reduce production costs and low sales , leading to market disorder , resulting in consumption those fears. I hope that the relevant state departments , industry associations and enterprises have a certain social responsibility to promote the introduction of industry standards as soon as possible , so as to promote the sound development of the industry.
LED lighting industry to bring the biggest change is that manufacturers resources become very rich emerging market wide range of products . In addition , LED product life cycle is very fast, leading to a short life cycle inventory LED is very difficult for businesses, it is a headache.
In the Beijing market , some businesses do plenty of inventory , but sales may not be good . This year, we come into contact with many manufacturers , many manufacturers do not prepare a lot of inventory , and most of the manufacturers of the product planning is not very clear, have expressed the need for a trial period . As a result, the industry on a ” cold upstream and downstream hot ” phenomenon.
Stage , LED lighting channel network very confusing for the business, the focus blurred. In selecting the brand agency , business indecisive, leading to chaotic channel construction . Overall, the channel has yet Which LED companies doing very well, every business in the effort to want more than to seize some market share.
I attended the Chinese LED lighting channels Summit biggest gain understanding of the industry with the light heavyweights Liu Big Brother , his experience and perspective so I learned a lot ; Second Harvest is my prospects for LED lighting have a relatively clear understanding of Forum brought together many industry heavyweights other characters , and their views , ideas very clear, views on industry analysis of channel development is in place ; third, I no longer like before, always staring at the town ‘s goods, now broadens horizons , a deeper , more long-term thinking , you can make better choices .
I believe that e-commerce is developing very rapidly. Now most consumers buy lights will go online inquiry, before buying or lantern to Shili Bandung , which are not spent , and on home shopping networks , including engineering products , are now going online inquiry. E-commerce upward momentum very quickly , people’s consumption habits are changing, should change our thinking .
Traditional lamps and LED lamps coexist , many traditional manufacturers are restructuring. But this process there have been many problems, I think the manufacturers and distributors should solve the problems in the transition process together .
The entire LED industry , buy led high bay lamps companies stand ahead of the industry . The dealer is to maintain sales by individual contacts. Industry is very confusing, LED lighting before the new standards come out , depending on which brand , manufacturers, distributors hold enough endurance to the end, it is the winner.
At present time the industry in turmoil , provincial agencies such as the problem of how we exist ? Currently , our inventory can not digest, for two reasons : First, factory sales of traditional products provide a substantial inventory of no help ; Second, the new LED products come as a dealer we must keep up the pace , and actively promote and sales. In fact , in the terminal market dealers and industry conditions in the factory to get the latest information and other aspects are somewhat missing . In the new era of LED lighting , whether manufacturers or merchants , industry should strive to eliminate information asymmetry , so that the healthy , healthy development.
More info you can visit:http://www.lighting-ledlight.com/
The channels Summit , I learned a lot . Let me speak many guests of the industry also has a new view. The arrival of the era of LED lighting industry has undergone tremendous changes, changing the lighting for each person .
In my opinion, changes in development of the industry is mainly reflected in three aspects: First, from the changes in the consumer market , the project market demand and market demand, household consumption explosive growth period has ended, the industry into “intensive ” era, the era of profiteering come to an end ; secondly , household consumer brand awareness is on the rise , do not pay attention to brand building, the development of enterprises rely on plagiarism will eventually perish , either stores or product manufacturers ; third , e-commerce is becoming a new channel model, most of the 80 , 90, after household consumers keen. As a business , we should always pay attention to these changes in the industry, according to actual situation , to adjust their pace and strategy to make the transition at the critical moment the best choice .
Times are changing , industry change. As Beijing is currently the largest professional lighting market , Shili Lighting City also followed the pace of change to make timely adjustments. Are out of the area of specialization Square Shili home lighting Lighting City of Light MALL boutique shop, work lights and other buildings , this adjustment is in respect of the market , customer needs . Promotion from the current point of view, the product mix has improved steadily growing tendency to form clusters , lighting the city with a total generation of factory outlets based. Shili lighting the city ‘s focal point is the introduction of the future more and more competitive advantage of products and brands. Overall, Shili lighting the city ‘s management can be divided into category management and meticulous management , professional operation and systematic dissemination of promotion, integration of resources and strengths to build the core competitiveness , these three strategies in the era of LED lighting will Shili lighting the city to bring more opportunities.
In addition , in order to meet customer needs , Shili Lighting City Lights building in Block B of the negative layer opening stage lighting, sound , exhibition lighting , LED screens , LED luminous characters operating area , an area of nearly 3,000 square meters, is currently the largest in Beijing the stage lighting exhibition base. Meanwhile, it is relying on a strong Shili Lighting City brand, integrated on the first floor , second floor , third floor of the commercial lighting , outdoor lighting , LED Corner and other categories of operations in Beijing formed a unique stage lighting exhibition base.
Manufacturers to build mutual trust and benefit channels
Beijing Yu Pan Pearl Trading Company general manager Zhang Xuechuan
At present , the construction enterprises in the LED channels complete with a “focus on the job + meeting ” model , on the surface , is indeed produced some results , but this is only the initial problem to solve a small part of the provincial agency customers gathered , does not solve the core problem in circulation terminal. From the perspective of long-term development perspective, companies should fill the full content can fundamentally solve the problem of the circulation of the terminal.
Manufacturer’s responsibility is to ensure the stability of product quality , reasonable product price and market policies , but also to establish a sound and complete service system, and businesses to develop and maintain distribution channels. The responsibility of business is to prepare a reasonable and effective inventory , provide a complete and establish a sound service system , and actively guide the distribution of the enhanced distribution sales skills and expertise. Establish channels of both sides must be the result of close cooperation , the two sides should cooperate with each other in the channel construction, and walk away .
This meeting , I learned a lot of things, I deeply understand the project and channel complementary relationship. LED is still a long way ahead , we have to learn a lot of things , I hope to be able to take part in such a meeting.
Uniform standards and promote the healthy development of the industry
Beijing general manager Liu Lei fun in lighting appliances
To participate in the Summit channels , so I was most impressed by a point is: the current channel compared to a car driver , sharp eyes but also to take into account the distance in front . Only obtained on the basis of survival , have the energy in the current chaos to focus on the future development of the situation , seize opportunities. The face of change and development of the industry , whether it is the traditional channels of ” veteran ” or LED era derived ” recruits ” to solve the problem of existence before us is the most important .
Currently , there are the biggest problem the industry is the industry standard is not uniform , the production company for their own business , there is no viable product specifications and quality requirements of the standard , companies blindly reduce production costs and low sales , leading to market disorder , resulting in consumption those fears. I hope that the relevant state departments , industry associations and enterprises have a certain social responsibility to promote the introduction of industry standards as soon as possible , so as to promote the sound development of the industry.
LED lighting industry to bring the biggest change is that manufacturers resources become very rich emerging market wide range of products . In addition , LED product life cycle is very fast, leading to a short life cycle inventory LED is very difficult for businesses, it is a headache.
In the Beijing market , some businesses do plenty of inventory , but sales may not be good . This year, we come into contact with many manufacturers , many manufacturers do not prepare a lot of inventory , and most of the manufacturers of the product planning is not very clear, have expressed the need for a trial period . As a result, the industry on a ” cold upstream and downstream hot ” phenomenon.
Stage , LED lighting channel network very confusing for the business, the focus blurred. In selecting the brand agency , business indecisive, leading to chaotic channel construction . Overall, the channel has yet Which LED companies doing very well, every business in the effort to want more than to seize some market share.
I attended the Chinese LED lighting channels Summit biggest gain understanding of the industry with the light heavyweights Liu Big Brother , his experience and perspective so I learned a lot ; Second Harvest is my prospects for LED lighting have a relatively clear understanding of Forum brought together many industry heavyweights other characters , and their views , ideas very clear, views on industry analysis of channel development is in place ; third, I no longer like before, always staring at the town ‘s goods, now broadens horizons , a deeper , more long-term thinking , you can make better choices .
I believe that e-commerce is developing very rapidly. Now most consumers buy lights will go online inquiry, before buying or lantern to Shili Bandung , which are not spent , and on home shopping networks , including engineering products , are now going online inquiry. E-commerce upward momentum very quickly , people’s consumption habits are changing, should change our thinking .
Traditional lamps and LED lamps coexist , many traditional manufacturers are restructuring. But this process there have been many problems, I think the manufacturers and distributors should solve the problems in the transition process together .
The entire LED industry , buy led high bay lamps companies stand ahead of the industry . The dealer is to maintain sales by individual contacts. Industry is very confusing, LED lighting before the new standards come out , depending on which brand , manufacturers, distributors hold enough endurance to the end, it is the winner.
At present time the industry in turmoil , provincial agencies such as the problem of how we exist ? Currently , our inventory can not digest, for two reasons : First, factory sales of traditional products provide a substantial inventory of no help ; Second, the new LED products come as a dealer we must keep up the pace , and actively promote and sales. In fact , in the terminal market dealers and industry conditions in the factory to get the latest information and other aspects are somewhat missing . In the new era of LED lighting , whether manufacturers or merchants , industry should strive to eliminate information asymmetry , so that the healthy , healthy development.
More info you can visit:http://www.lighting-ledlight.com/