How to make LED lighting enterprises easily enter into the microblogging marketing?

Along with the social consumption main body crowd gradually younger, the public are also more likely to get the information you need from the television, the Internet, traditional media advertising advantage is no longer apparent. LED street lighting industry promotion has to do "timely profit", to condense attention, better success.
For the microblogging marketing, how to make it easy for enterprises of lamps and lanterns to enter? Microblogging platform its service effect in the current more practical significance.
The first step in microblog marketing
Image is the key
The lamps and lanterns of good corporate image is the premise of doing marketing. This regard, sina weibo and tencent weibo for the lamps and lanterns of enterprise provides a rich personalized page display function. Unlike sina weibo and tencent weibo enterprise unique live-action authentication function of micro space is the biggest bright spot. Live-action certification, just as its name implies is the enterprise and its surrounding scenery vivid rendering, let consumers can intuitive understanding of the business, allows users to generate visual credibility of enterprises.
The second step microblog marketing
Positioning precision targeted users
Accurate user good interaction, is the key to the weibo marketing. Tencent weibo enterprise micro space using data mining, can help enterprise users with positioning accuracy, avoid invalid user. Enterprise can through real-time consultation, coupons radio tracking, customer information, personal assistant services all the way, effective precipitation of users, to the value of late.
Personal assistant can choose according to gender, age and geographic conditions, and the accurate user produce positive interaction; Real-time reference "precision" can be formed, when users attracted to enterprise information content, make it the first time through QQ communication, make the enterprise reduce the loss of the user to stimulate consumption; Customer information can be real-time tracking on each message, each of the short chain reading interactive situation, auxiliary completes the optimization and adjustment of the product.
The third step microblog marketing
Small investment could generate big returns
Is out of step input and output of one of the main disadvantages is the weibo marketing. Tencent weibo enterprise micro space specifically for small and medium-sized enterprises launch solutions, let small investment and a large returns. Such as "broadcast make qq COINS," in multiple business activities to promote good marketing results have been achieved.
Do new media marketing, not only is the business of enterprises of lamps and lanterns, can provide a good platform for enterprises of lamps and lanterns, let more enterprises of LED street lighting to stand out in the marketing campaign, and it is the key of winning the weibo this platform. In weibo marketing war intensified today, with 540 million registered users, tencent weibo, creating service as the core of enterprise micro space of lamps and lanterns, lamps and lanterns has become easily into the microblogging marketing green channel.
Lamps and lanterns is the climax of enterprise current weibo marketing, enterprises should first impressions are most lasting, encourage employees and partners to participate effectively in promoting, for the future business market of lamps and lanterns, awareness, brand image and so on various aspects of development are helpful.

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