LED lighting, it's said to be " art "!

This is a LED chandelier bulbs do not need. First sight also mistakenly believe that the light is not, in fact, is a special LED highbay light. This is also the LED charm. Title: Goodbye bulb Designer: Daniel Michel

    You do not have this experience?

    Whenever and wherever the mood, even if it is a casual line of sight or listen, but be certain things touch our hearts, producing artistic resonance.

    Kan & Lau Design Consultants partner, Freeman Lau, Vice Chairman of the Board of the Hong Kong Design Centre, describes art: "a good work, tells of a relationship, a story." Dr. Tsinghua University, Shenzhen University of Architecture and Urban Planning Institute professor and vice chairman of the Professional Committee of Guangdong Province, lighting design, LED lighting design engineering center in Shenzhen, director Zhao Hai days said, "all the R & D and design should be for the characteristics of LED should embodies the unique advantages of LED. example, when the LED architectural The combination of lighting form an artistic atmosphere and traditional lighting with incomparability "I believe, an artistic atmosphere, the meaning and content of deep.

    Looking back, in fact, for the LED highbay light business, the product itself is in recounts the relationship and the story of its brand.

In fact, the art of product design should not be "passive"

    Often, to a long period of time to maintain the relationship for some products and brands, and derivatives of the meaning of the story, is not an easy thing. Especially in the lighting industry is full of impetuous breath, passive-product development is the norm, with the passage of time, the product is natural homogenization of products filled with numbness and replication. PAL design firm founder and chief designer Liang Jinghua said that "creative things to learn in life inside design is for the convenience of life, to create something new. Either product design or artistic creation mentioning practical art and the whole image, the feeling of life and relationships will come out. "

    But why now LED lighting companies and designers to find and select suitable demand for product selection headache? LED lighting industry is not a lack of products, the lack of soul! Enterprise product design, "follow the crowd" behind closed doors is tangled. When the product line just blindly stretched and seeks profit, ensuring the quality of products to do the fine natural powerless to rush production, only passive design. This product is how can we really do cleverly combines the soul of the LED light source and fixture? Often not no products nor the designer product demand, the real fault is that each other's information asymmetry substandard taste, why do we still talk about the product feel it?

    As Zhao Hai days, the design of LED lighting products in the future, should an LED light to make it into a work of art, building and lighting really interactive. Easy special lighting, Shenzhen Co., Ltd. Chairman Feng Jun said, LED lighting products and traditional lighting products are not the same, can not tend to copy, because this basis. Thus, enterprises in product design, you need to clear the audience to appropriate pairing.

In fact, the art of branding should form a "living symbol"

    A very "pure" art, may also have a combination of functional and commercial. This, from a purely artistic concept and the concept of culture to the social concept, to an all-round concept inside, which requires a process of communication. Freeman Lau Watsons Water Turning their analysis of the design of the brand image, "We have proposed to the customer is not just a concept, but also taught him how to set up a committee, how to manage and then do these creations. Customers in each traces of symbols and characteristics, with size ratio performance, to be used flexibly in different ways, so as to develop a visual language, many infinite possibilities. success of a case is often not powerful designers, customers powerful because customers of inclusiveness, openness, we can play well when companies start to complain that the old, 'this can not do it, that do not come', 'cost'! that will never be made real good product, need to understand that the product is sold to a living, selling a lifestyle. "

  Author the early and designer visited an LED lighting manufacturers, designers have been reminded, brand spokesperson, it is necessary to deepen the breath of life story, should allow the story to impress consumers and culture. Indeed, the identity of the culture, viewpoints, lifestyles, and its image, it naturally becomes a part of life. LED lighting, in fact, not in selling lights, we should understand, that is selling a way of life, to sell a lifestyle.

In fact, art is a pain and happiness, "the pursuit of process

    Such as Feng Jun said, "Now the LED lighting industry has five major 'pain': 1, investors eye pain, dazzled; Government headache due to head is full of thinking to promote and facilitate; 3 boss distressed, because the cost of can not be bottomed out; technicians stomach pains, often work overtime; 5 customer liver pain, due to the price war is too tangled.

    In fact, the industry to put on a "pain" in my opinion, the interests of the chain is the final tangle. The saying goes, into the narrow gate but have eternal life, but refused to profits than ever profit difficult, and could not do but fine, the only "core values," art "loses its true meaning.

    In 2012, LED lighting industry has entered a truly competitive watershed stage, what is to rely on the strength of the product or the power of brand channels against? I hope everyone has a pain and happiness, "the pursuit of the process and a good artistic harmonious situation in which long-term road.

Postscript:

    When called on the LED highbay light industry began to form a "work of art", in my opinion, this has been not only a creative problem, but the entire industry's behavior problems. The art is the same, not to indulge in blind pursuit of the so-called "internationalization". This is not a problem of the design style, which is a way of thinking for quality and living conditions. We need to understand that we pursue what should not be the pursuit of "international appearance, and the pursuit of its internal things.

    Only when we give a recognition of this quality and living conditions, the formation of autonomous applications, the formation of a "lifestyle brand" awareness, LED lighting art road, it may actually take in "pain and happiness" the pursuit of the process.

More info you can visit : www.lead-lighting.com