US President Obama announced an acceleration in the "Presidential Challenge for Outdoor Lighting" program that is being administered by the US Department of Energy (DOE) under the Better Buildings program. Obama had earlier called for 500,000 poles to be retrofitted with energy-efficient lighting , primarily LED-based fixtures, by 2016. On Friday, Jan. 23, 2015 at the US Conference of Mayors meeting, the President upped the goal to 1.5 million LED street light poles by May 2016, citing the interest from states and cities as the reason for the raised goal.
US government accelerates led plant grow light push in DOE program
As we covered previously, there were initially five cites planning to participate in the program including Detroit, MI; Little Rock, AR; West Palm Beach, FL; Huntington Beach, CA;. And Kansas City, MO The White House statement just released said that participation had already expanded to ten cities and two states - Tennessee and Rhode Island.
The DOE will assist the participants in selecting solid-state lighting (SSL) technology that meets the local needs. The program will focus on networked lighting where indicated by the application. And the DOE will assist the participants in finding funding for LED street light retrofit projects.
There are also other agencies around the US that are going to get involved with the program. The White House named specifically the Mid-American Regional Council, the Southern California Regional Energy Network, and the Southeast Michigan Regional Energy Office.
The announcement also drew immediate response from the SSL industry. For example, Sensity Systems, a company focused on intelligent street light networks, praised the presidential action. Hugh Martin, chairman and CEO, said, "We're delighted with the President's support for accelerating the change to LED lighting in our cities. As his Administration knows, there's a great opportunity in this conversion that goes far beyond energy and maintenance savings and brings additional benefits to our US citizens. "
Of course, the led grow lights for sale is involved with pushing the adoption of energy-efficient SSL products across a broad sector of applications, many of which have an outdoor focus. For example, the DOE has published a Gateway report on pedestrian-friendly outdoor lighting with minimal glare. Some of the research, such as the Gateway trial in Kansas City, has data covering the SSL operation for multiple years.
2015年2月2日星期一
The key point to explore the development of the LED business
Development and change anything, are the result of internal and external causes interactions. Internal factors are the root cause of the development of things, external factors are necessary conditions for the development of things.
However, in the impetuous China LED grow light manufacturer, many companies have neglected this philosophical principle, too many companies want outside looking for some opportunities, but forget the more important internal self-exploration and mining.
If the external market environment and internal painted axes, X and Y axes, respectively, both external and internal factors, then the intersection of the two lines is the most balanced existence, when the company is in this point in time is the fastest good times .
Edge (300,323), vice president of HC SemiTek jokingly cited an example, there are a million opportunities outside the market, but I only have a dollar, it's obvious this opportunity does not belong to me. I have the money, no matter how stroke that Wall Street people to use this capital leverage, we can not catch a million chance, except cheat. But outside there are two dollars of business opportunity, and I have 1.5, maybe this business can be Lara look.
The joke-style example of this is to show that HC SemiTek focus on their chip R & D, but also a good illustration of, their own factors must be excellent in order to seize the opportunity to external markets.
Crystal Taiwan Co., Ltd., general manager of GONG also believes that appear one way or another problem the industry, in fact, with their own nature are closely related, the plight of the key business development lies with companies in the positioning is not clear. "LED industry, the annual output value will be at a rate of not less than 30% of the soaring market increment is very attractive, but few companies understand the huge cake of their own which part of it."
The so-called three phases, is still around two dimensions unfold. To the outside looking for opportunities is a stage, looking for their match strength is also a stage, inside and outside the combination is another higher stage.
And these three stages must be implemented, from simple plan into practical action, is not a simple matter. Only three stages figure out figure out that things can be better to do so. For the LED business, if companies do not have the size advantage , but if they can become in the segments that others can not match the king, will own conditions and external opportunities perfect combination, have their own unique things, may well be a wise strategy.
Two dimensions of three stages, the five elements in the lack of a feature that may not be the most reasonable.
"I'm home, will pay more attention to their own." Edge Difei said that this is also the HC SemiTek currently doing.
In LED practitioners in the eyes, the market is currently the Red Sea one, but the overall trend is always to the good. Temporarily troubled LED practitioners, rather than resorting to outside, to the strange battlefield tinker with luck, it would be self- seeking breakthroughs in the familiar of this industry, the sought technical innovation, the pursuit of perfection, the expansion from quantity to quality the breakthrough, which may be what the domestic best led grow light last mile.
From the materialist dialectics, the internal and external causes each have an objective existence and development of, does not exist between the two Backwards. Internal factors must accumulate perfect, external factors can play a role.
However, in the impetuous China LED grow light manufacturer, many companies have neglected this philosophical principle, too many companies want outside looking for some opportunities, but forget the more important internal self-exploration and mining.
If the external market environment and internal painted axes, X and Y axes, respectively, both external and internal factors, then the intersection of the two lines is the most balanced existence, when the company is in this point in time is the fastest good times .
Edge (300,323), vice president of HC SemiTek jokingly cited an example, there are a million opportunities outside the market, but I only have a dollar, it's obvious this opportunity does not belong to me. I have the money, no matter how stroke that Wall Street people to use this capital leverage, we can not catch a million chance, except cheat. But outside there are two dollars of business opportunity, and I have 1.5, maybe this business can be Lara look.
The joke-style example of this is to show that HC SemiTek focus on their chip R & D, but also a good illustration of, their own factors must be excellent in order to seize the opportunity to external markets.
Crystal Taiwan Co., Ltd., general manager of GONG also believes that appear one way or another problem the industry, in fact, with their own nature are closely related, the plight of the key business development lies with companies in the positioning is not clear. "LED industry, the annual output value will be at a rate of not less than 30% of the soaring market increment is very attractive, but few companies understand the huge cake of their own which part of it."
The so-called three phases, is still around two dimensions unfold. To the outside looking for opportunities is a stage, looking for their match strength is also a stage, inside and outside the combination is another higher stage.
And these three stages must be implemented, from simple plan into practical action, is not a simple matter. Only three stages figure out figure out that things can be better to do so. For the LED business, if companies do not have the size advantage , but if they can become in the segments that others can not match the king, will own conditions and external opportunities perfect combination, have their own unique things, may well be a wise strategy.
Two dimensions of three stages, the five elements in the lack of a feature that may not be the most reasonable.
"I'm home, will pay more attention to their own." Edge Difei said that this is also the HC SemiTek currently doing.
In LED practitioners in the eyes, the market is currently the Red Sea one, but the overall trend is always to the good. Temporarily troubled LED practitioners, rather than resorting to outside, to the strange battlefield tinker with luck, it would be self- seeking breakthroughs in the familiar of this industry, the sought technical innovation, the pursuit of perfection, the expansion from quantity to quality the breakthrough, which may be what the domestic best led grow light last mile.
From the materialist dialectics, the internal and external causes each have an objective existence and development of, does not exist between the two Backwards. Internal factors must accumulate perfect, external factors can play a role.
2015年1月27日星期二
US government accelerates LED street light push in DOE program
US President Obama announced an acceleration in the "Presidential Challenge for Outdoor Lighting" program that is being administered by the US Department of Energy (DOE) under the Better Buildings program. Obama had earlier called for 500,000 poles to be retrofitted with energy-efficient lighting , primarily LED-based fixtures, by 2016. On Friday, Jan. 23, 2015 at the US Conference of Mayors meeting, the President upped the goal to 1.5 million LED street light poles by May 2016, citing the interest from states and cities as the reason for the raised goal.
US government accelerates led lights for growing plants push in DOE program
As we covered previously, there were initially five cites planning to participate in the program including Detroit, MI; Little Rock, AR; West Palm Beach, FL; Huntington Beach, CA;. And Kansas City, MO The White House statement just released said that participation had already expanded to ten cities and two states - Tennessee and Rhode Island.
The DOE will assist the participants in selecting solid-state lighting (SSL) technology that meets the local needs. The program will focus on networked lighting where indicated by the application. And the DOE will assist the participants in finding funding for LED street light retrofit projects.
There are also other agencies around the US that are going to get involved with the program. The White House named specifically the Mid-American Regional Council, the Southern California Regional Energy Network, and the Southeast Michigan Regional Energy Office.
The announcement also drew led plant lighting from the SSL industry. For example, Sensity Systems, a company focused on intelligent street light networks, praised the presidential action. Hugh Martin, chairman and CEO, said, "We're delighted with the President's support for accelerating the change to LED lighting in our cities. As his Administration knows, there's a great opportunity in this conversion that goes far beyond energy and maintenance savings and brings additional benefits to our US citizens. "
Of course, the DOE is involved with pushing the adoption of energy-efficient SSL products across a broad sector of applications, many of which have an outdoor focus. For example, the DOE has published a Gateway report on pedestrian-friendly outdoor lighting with minimal glare. Some of the research, such as the Gateway trial in Kansas City, has data covering the SSL operation for multiple years.
US government accelerates led lights for growing plants push in DOE program
As we covered previously, there were initially five cites planning to participate in the program including Detroit, MI; Little Rock, AR; West Palm Beach, FL; Huntington Beach, CA;. And Kansas City, MO The White House statement just released said that participation had already expanded to ten cities and two states - Tennessee and Rhode Island.
The DOE will assist the participants in selecting solid-state lighting (SSL) technology that meets the local needs. The program will focus on networked lighting where indicated by the application. And the DOE will assist the participants in finding funding for LED street light retrofit projects.
There are also other agencies around the US that are going to get involved with the program. The White House named specifically the Mid-American Regional Council, the Southern California Regional Energy Network, and the Southeast Michigan Regional Energy Office.
The announcement also drew led plant lighting from the SSL industry. For example, Sensity Systems, a company focused on intelligent street light networks, praised the presidential action. Hugh Martin, chairman and CEO, said, "We're delighted with the President's support for accelerating the change to LED lighting in our cities. As his Administration knows, there's a great opportunity in this conversion that goes far beyond energy and maintenance savings and brings additional benefits to our US citizens. "
Of course, the DOE is involved with pushing the adoption of energy-efficient SSL products across a broad sector of applications, many of which have an outdoor focus. For example, the DOE has published a Gateway report on pedestrian-friendly outdoor lighting with minimal glare. Some of the research, such as the Gateway trial in Kansas City, has data covering the SSL operation for multiple years.
Cree introduces a surface-mount LED to compete with COB flux output
High-lumen applications including high-bay fixtures, downlights, and outdoor luminaires can use the XLamp MHD family to deliver the required performance while leveraging automated assembly.
Cree has announced the XLamp MHD family of led plant lighting based on the company's SC5 (Silicon Carbide 5) technology platform. The new components measure 7 × 7 mm and deliver as much as 2500 lm. Cree says that the new surface-mount LED family offers solid -state lighting (SSL) product developers the lumen density of chip-on-board (COB) LEDs while also offering the automated printed-circuit board (PCB) assembly techniques associated with mid-power LEDs.
Cree introduces a surface-mount LED to compete with COB flux output
The new MHD product family is the second in the SC5 portfolio that is the latest generation of the company's LED manufacturing technology platform. Cree announced the SC5 platform back in November 2014 with the assertion that LEDs based on the platform would offer double the lumen output of prior LEDs and deliver 40% at the system level in cost savings for SSL manufacturers. Subsequently in early January, the company announced traditional high-power LEDs in the SC5 portfolio.
The latest announcement covers the MHD-E and MHD-G LEDs that look more like mid-power surface-mount devices (SMDs) intended for automated pick-and-place assembly. Indeed, the new LEDs expand the SMD-compatible line beyond the 5 × 5-mm products in the MH-B family announced in September 2014.
The MHD-E tops out at 1800 lm from 14W of power while the MHD-G delivers a maximum of 2500 lm at 19W. Both of those figures are indeed similar to COB LEDs on the market from Cree and other manufacturers.
The new surface-mount LEDs have already resonated with at least one customer. "The high lumen output and high reliability of Cree's new MHD-G LED allows us to develop a new downlight that outperforms other downlights in the market," said Baly Luo, general manager of Aeon Lighting Technology (ALT). "ALT's compact size 4-in. downlight that is built with the MHD-G LED generates over 1,800 lm at 3000K while other downlights can only produce 800 to 1000 lm."
Cree will offer the new surface-mount led plant grow lights across a range of CCTs from 2700K to 6500K. The multi-emitter products rely on the company's EasyWhite technique of mixing chips to deliver precise lumen and color bins with a two-step MacAdam ellipse option. And the company offers the LEDs with CRI as high as 90 in warm CCTs.
The company will also offer the surface-mount LEDs in a choice of array configurations with 9.1V, 18.2V, and 36.3V options. Efficacy ranges to 130 lm / W.
"At Cree, we continue to deliver innovative products that give our customers a competitive edge in the marketplace," said Paul Thieken, Cree director of marketing for LED components. "With the MHD LEDs, we're offering chip-on-board performance to lighting manufacturers that prefer surface-mount technology, making it easier for them to achieve lower system cost than with the same commoditized mid-power LEDs that everyone is using. "
Cree has announced the XLamp MHD family of led plant lighting based on the company's SC5 (Silicon Carbide 5) technology platform. The new components measure 7 × 7 mm and deliver as much as 2500 lm. Cree says that the new surface-mount LED family offers solid -state lighting (SSL) product developers the lumen density of chip-on-board (COB) LEDs while also offering the automated printed-circuit board (PCB) assembly techniques associated with mid-power LEDs.
Cree introduces a surface-mount LED to compete with COB flux output
The new MHD product family is the second in the SC5 portfolio that is the latest generation of the company's LED manufacturing technology platform. Cree announced the SC5 platform back in November 2014 with the assertion that LEDs based on the platform would offer double the lumen output of prior LEDs and deliver 40% at the system level in cost savings for SSL manufacturers. Subsequently in early January, the company announced traditional high-power LEDs in the SC5 portfolio.
The latest announcement covers the MHD-E and MHD-G LEDs that look more like mid-power surface-mount devices (SMDs) intended for automated pick-and-place assembly. Indeed, the new LEDs expand the SMD-compatible line beyond the 5 × 5-mm products in the MH-B family announced in September 2014.
The MHD-E tops out at 1800 lm from 14W of power while the MHD-G delivers a maximum of 2500 lm at 19W. Both of those figures are indeed similar to COB LEDs on the market from Cree and other manufacturers.
The new surface-mount LEDs have already resonated with at least one customer. "The high lumen output and high reliability of Cree's new MHD-G LED allows us to develop a new downlight that outperforms other downlights in the market," said Baly Luo, general manager of Aeon Lighting Technology (ALT). "ALT's compact size 4-in. downlight that is built with the MHD-G LED generates over 1,800 lm at 3000K while other downlights can only produce 800 to 1000 lm."
Cree will offer the new surface-mount led plant grow lights across a range of CCTs from 2700K to 6500K. The multi-emitter products rely on the company's EasyWhite technique of mixing chips to deliver precise lumen and color bins with a two-step MacAdam ellipse option. And the company offers the LEDs with CRI as high as 90 in warm CCTs.
The company will also offer the surface-mount LEDs in a choice of array configurations with 9.1V, 18.2V, and 36.3V options. Efficacy ranges to 130 lm / W.
"At Cree, we continue to deliver innovative products that give our customers a competitive edge in the marketplace," said Paul Thieken, Cree director of marketing for LED components. "With the MHD LEDs, we're offering chip-on-board performance to lighting manufacturers that prefer surface-mount technology, making it easier for them to achieve lower system cost than with the same commoditized mid-power LEDs that everyone is using. "
2015年1月26日星期一
LED lighting industry of adversity and opportunity under Internet wave
"The present era, with information technology as the core of a new round of technological revolution, the rise is pregnant, the Internet is increasingly becoming a pilot power innovation-driven development, profound changes in people's production and life, buy led high bay lamps to the development of the society." Chinese President Xi Jinping for World Internet Conference 2014 sent his message says.
Undoubtedly, the Internet has become the trend of human economic and social development, the trend of change often means new opportunities and challenges, the Internet era to bring about changes semiconductor lighting, enterprise and how to face?
Internet big unstoppable
July 21, 2014, the China Internet Network Information Center (CNNIC) released in Beijing on the 34th, "Statistical Report on Internet Development in China situation," the report shows that as of June 2014, Chinese netizens reached 632 million, an increase compared with the end of 2013 1442 million, Internet penetration rate reached 46.9%. Among them, the size of 527 million mobile phone users. The focus of development of the Internet also to the "deep" transition from "extensive", the network application users profound change of life. Mobile mobile banking, mobile medical and other emerging fields of application to meet the multi-faceted needs of Internet users, Internet users push towards full life "network." Internet is overwhelming.
The advent of the Internet era, not only changed people's lives, at the same time, the rapid development of Internet technology, a new round of technological revolution and the rise of the industrial revolution is pregnant, a number of important scientific issues and core technology has shown a harbinger of a revolutionary breakthrough, led cross-integration of key technologies, groups Yuejin, change breakthrough energy is constantly accumulating.
"If the social development continued to intelligence from information and experiences, interactive, personalized direction. With the rapid development of information and communication technology, information technology wave continues to push the world from an industrial society to an information society morphological form the development of digital information has become the most important resource, which is interconnected; with intelligent tools for the most basic means of production, which is interactive, "Chinese Vice Minister Cao Jianlin in November at the 11th China international Semiconductor. lighting Forum (SSLCHINA2014) says the opening ceremony.
Future, intelligence community, the Internet is an important presence indispensable, it is not only linked with everything on the Internet, but also linked with big data and the "cloud." Well, the Internet era, the semiconductor lighting will happen? Insiders said that, on the one hand semiconductor lighting will usher in the general lighting for the characteristics of the new round of development peak, while the semiconductor lighting industry as the third generation of the first semiconductor material a breakthrough in microelectronics and optoelectronics will open era hand in hand, so the lighting toward intelligent, controllable, digital direction.
In fact, the semiconductor lighting is concerned, after decades of development, but also a growing tendency intelligent, relevant integrated circuit chips, as well as other sensors, such as people can be implanted in a light bulb.
"Data and network development trends on the one hand is to accelerate the change in the LED industry, LED gradually from a single source to become part of the IOE functional lighting and consumer electronics products. On the other hand is to increase the diversity of the LED industry, such as multi-application, multi-service model, with a multi-disciplinary, multi-technology and a variety of interfaces, such as the combination of a variety of materials. "Delft University of Technology, Professor Zhang flag says.
Internet era of "danger" and "machine"
It can be predicted for the "light application Internet era" will be the new decade semiconductor lighting direction. For semiconductor lighting company, means the full range of new opportunities and challenges.
CSA Research believes LED industry into a long business cycle, the macro environment for the better, LED industry will usher in a golden period, LED lighting technology commercialization high probability, lighting applications drive new growth. Technology to low-cost, high-quality direction, energy-saving potential to create huge market demand, speed up urbanization spawned both traditional and emerging markets, after replacing the era of intelligent open space to grow, new technologies and new models conceived opportunity to reshape the competitive landscape industry.
Foreign SSLCHINA2014 Assembly President, Professor Robert Karlicek director of Rensselaer Polytechnic Institute Smart Lighting Engineering Research Center, said illumination light will be used to control and communicate with, people need to put some sensors installed in the light inside, things will be led lighting future. At the same time, the intelligent lighting system should have a global outlook, personalized lighting and lighting requires very intelligent communication technology, we need a lot of sensors, so the need to build relevant capacity can be achieved.
From the industrial / route technology development point of view, LED efficiency in addition to enhanced features will be more and more, it will have a lot of non-lighting, such as mobile communications, security, medical, and other functions, is a multi-level, multi-functional system integration, while there will be a new market potential. Zhang flag that, for businesses, the needs of users are always the core of the success of any business, must meet the needs of users, this rule also applies to lighting business.
To better meet the needs of users, on the basis of a good product, it is important to carefully study market segments, such as 90 people and aging population, population characteristics, or whether needs are different, LED lighting is not only, but can be combined different technologies, such as network media data, software, controllers, sensors, etc. to meet the different needs of users of physiological, psychological, sociological and other aspects.
"The new era will be new opportunities for semiconductor lighting industry should make good use of these opportunities, the challenges facing LED lighting is to achieve on-demand, which requires understanding of human interaction with the lighting mode, using the Internet, big data, smart lighting and so on into the future of the lighting industry, which also gave the enterprise management challenges. "Zhang says the flag.
Digital and social networking is the trend of the times, the lighting industry to be ready for the new storm. In the new era, the need for multi-disciplinary knowledge and cooperation across sectors, of which the most important is to have its own unique value. At the same time, the needs of users to experience more and more important, it also requires more efforts to do business segments.
In fact, most companies currently on the market is not yet ready to enter a new era, and how to develop the brand, optimize logistics, human resource management, etc. are all good companies need to think about. Advantage is not necessarily the traditional age can be extended to a new era, a lot of companies, including multinational companies need to rethink their development strategies.
Under the tide of corporate steering law
Internet age, everything is changing, from product form to the business model, the possibilities are being tried and mining. For semiconductor lighting, the sales and distribution channels are changing, and technological change may also cause changes in the business model and profit model, the impact on business is huge. Faced with the era of accelerating change and industry environment, semiconductor lighting companies who have shot to find their place.
People living in the comprehensive "network" in the background, the electricity supplier hot, heady, semiconductor lighting companies naturally will not miss the opportunity, many companies to join them. Among them, 19 November, NVC's largest shareholder of BDO Runda announced the official launch O2O lighting and smart home electronic business platform. According to the plan, to two listed companies, namely BDO Runda smart home, NVC lighting business, to achieve the integration of online and offline through this platform. I hope to O2O way to integrate sales system, has gradually established a two-dimensional product code, increase retail ports, and other infrastructure operations center site, the first to establish a data resource.
In fact, both the electricity supplier or physical store channels, the end result is to channel development and brand building bigger fine to do so thoroughly, and to increase sales. Lighting Co., Ltd., general manager of Sen Lin Jiliang Marketing Center, said each brand must establish its own ecosystem, each company must establish its own ecosystem in the product, marketing, a wide range of communication, all of which ecosystem should reflect the products, brands and other aspects of the spirit, through the channel of the comb with the team to enhance, to be able to transfer to the terminal market.
In addition to exploring the business model, but also some companies think about their own transformation, for example, with LED display for the main business of Lehman Optical, in recent years, is also looking for a business model and growth opportunities for the company's future development, progress from product supply product manufacturers to service providers and then to change carriers. Its LED media chose to focus on the business of sports media market.
Culture Media Investment Co., Ltd. Shenzhen Lehman, director of segment marketing move on SSLCHINA2014 has said Lehman Optical set in the operational aspects of sports equipment suppliers, service providers and business operation and maintenance of three roles in one of the developers, from equipment manufacturers to rise to sports business marketing business model, Lehman photoelectric become the driving force to achieve a new value.
The outlet of the times, the international companies who did not take it lightly, Philips, Osram and GE lighting "hegemony" who have to act, each with its own strategy and focus. Among them, November 8, at the closing ceremony on SSLCHINA2014, (China) Technology General Manager of GE Lighting clever said that as a veteran lighting company, GE in China have their own market positioning and strategy, general lighting market due to intense competition, price Competition serious, GE in this area compared with the Chinese domestic enterprises, the advantage is not obvious, from a strategic level, the general lighting market is a low priority GE business.
"GE focuses on led high bay light for sale, such as commercial real estate, stores, upscale hotels, luxury hotel lighting," Gao said, from the positioning point of view of the entire company GE, GE focused on two directions, one hope in the infrastructure sector, there is a high areas of technical threshold, so that technology leadership. The second is to do industry leader in the Internet era. In the long term focus on the development direction of GE's lighting business strategy consistent with the Corporation. "Semiconductor lighting products, whether light or lighting is best industrial Internet or mobile Internet carrier."
GE Lighting is currently being gradually to service industry, started doing system integration and system solutions. With the advent of the Internet era, GE is to guide the direction of the Internet focus on new product development.
Ye Feng, director of Philips China Innovation Investment Limited, said, Philips implemented in three steps in the strategy, as the traditional lighting of one of its main business in the next two to three years will be gradually reduced to the proportion of 1/3, at the same time as part of an overall strategy, in addition to the two parts of the distribution on the LED business and the future of digital lighting and lighting services.
Cree chip maker will still insist on market-oriented technology and products, the future development strategy for the implementation of three divisions. Development Co., Ltd. Shanghai Branch Rui Optoelectronics general manager and technical director, said Shao Jiaping business, chip packaging part of the business will continue higher luminous efficiency and better performance of the device focused. In the moment and pay attention to the size of the semiconductor lighting era of cost-sharing for CREE, its product strategy will be able to find a starting amount of the product, first fill capacity, and then return to their own position.
Internet wave is just beginning, the form of products to the business model change, change the LED industry is in the ascendant, and what changes happen in the future, we'll see.......
Undoubtedly, the Internet has become the trend of human economic and social development, the trend of change often means new opportunities and challenges, the Internet era to bring about changes semiconductor lighting, enterprise and how to face?
Internet big unstoppable
July 21, 2014, the China Internet Network Information Center (CNNIC) released in Beijing on the 34th, "Statistical Report on Internet Development in China situation," the report shows that as of June 2014, Chinese netizens reached 632 million, an increase compared with the end of 2013 1442 million, Internet penetration rate reached 46.9%. Among them, the size of 527 million mobile phone users. The focus of development of the Internet also to the "deep" transition from "extensive", the network application users profound change of life. Mobile mobile banking, mobile medical and other emerging fields of application to meet the multi-faceted needs of Internet users, Internet users push towards full life "network." Internet is overwhelming.
The advent of the Internet era, not only changed people's lives, at the same time, the rapid development of Internet technology, a new round of technological revolution and the rise of the industrial revolution is pregnant, a number of important scientific issues and core technology has shown a harbinger of a revolutionary breakthrough, led cross-integration of key technologies, groups Yuejin, change breakthrough energy is constantly accumulating.
"If the social development continued to intelligence from information and experiences, interactive, personalized direction. With the rapid development of information and communication technology, information technology wave continues to push the world from an industrial society to an information society morphological form the development of digital information has become the most important resource, which is interconnected; with intelligent tools for the most basic means of production, which is interactive, "Chinese Vice Minister Cao Jianlin in November at the 11th China international Semiconductor. lighting Forum (SSLCHINA2014) says the opening ceremony.
Future, intelligence community, the Internet is an important presence indispensable, it is not only linked with everything on the Internet, but also linked with big data and the "cloud." Well, the Internet era, the semiconductor lighting will happen? Insiders said that, on the one hand semiconductor lighting will usher in the general lighting for the characteristics of the new round of development peak, while the semiconductor lighting industry as the third generation of the first semiconductor material a breakthrough in microelectronics and optoelectronics will open era hand in hand, so the lighting toward intelligent, controllable, digital direction.
In fact, the semiconductor lighting is concerned, after decades of development, but also a growing tendency intelligent, relevant integrated circuit chips, as well as other sensors, such as people can be implanted in a light bulb.
"Data and network development trends on the one hand is to accelerate the change in the LED industry, LED gradually from a single source to become part of the IOE functional lighting and consumer electronics products. On the other hand is to increase the diversity of the LED industry, such as multi-application, multi-service model, with a multi-disciplinary, multi-technology and a variety of interfaces, such as the combination of a variety of materials. "Delft University of Technology, Professor Zhang flag says.
Internet era of "danger" and "machine"
It can be predicted for the "light application Internet era" will be the new decade semiconductor lighting direction. For semiconductor lighting company, means the full range of new opportunities and challenges.
CSA Research believes LED industry into a long business cycle, the macro environment for the better, LED industry will usher in a golden period, LED lighting technology commercialization high probability, lighting applications drive new growth. Technology to low-cost, high-quality direction, energy-saving potential to create huge market demand, speed up urbanization spawned both traditional and emerging markets, after replacing the era of intelligent open space to grow, new technologies and new models conceived opportunity to reshape the competitive landscape industry.
Foreign SSLCHINA2014 Assembly President, Professor Robert Karlicek director of Rensselaer Polytechnic Institute Smart Lighting Engineering Research Center, said illumination light will be used to control and communicate with, people need to put some sensors installed in the light inside, things will be led lighting future. At the same time, the intelligent lighting system should have a global outlook, personalized lighting and lighting requires very intelligent communication technology, we need a lot of sensors, so the need to build relevant capacity can be achieved.
From the industrial / route technology development point of view, LED efficiency in addition to enhanced features will be more and more, it will have a lot of non-lighting, such as mobile communications, security, medical, and other functions, is a multi-level, multi-functional system integration, while there will be a new market potential. Zhang flag that, for businesses, the needs of users are always the core of the success of any business, must meet the needs of users, this rule also applies to lighting business.
To better meet the needs of users, on the basis of a good product, it is important to carefully study market segments, such as 90 people and aging population, population characteristics, or whether needs are different, LED lighting is not only, but can be combined different technologies, such as network media data, software, controllers, sensors, etc. to meet the different needs of users of physiological, psychological, sociological and other aspects.
"The new era will be new opportunities for semiconductor lighting industry should make good use of these opportunities, the challenges facing LED lighting is to achieve on-demand, which requires understanding of human interaction with the lighting mode, using the Internet, big data, smart lighting and so on into the future of the lighting industry, which also gave the enterprise management challenges. "Zhang says the flag.
Digital and social networking is the trend of the times, the lighting industry to be ready for the new storm. In the new era, the need for multi-disciplinary knowledge and cooperation across sectors, of which the most important is to have its own unique value. At the same time, the needs of users to experience more and more important, it also requires more efforts to do business segments.
In fact, most companies currently on the market is not yet ready to enter a new era, and how to develop the brand, optimize logistics, human resource management, etc. are all good companies need to think about. Advantage is not necessarily the traditional age can be extended to a new era, a lot of companies, including multinational companies need to rethink their development strategies.
Under the tide of corporate steering law
Internet age, everything is changing, from product form to the business model, the possibilities are being tried and mining. For semiconductor lighting, the sales and distribution channels are changing, and technological change may also cause changes in the business model and profit model, the impact on business is huge. Faced with the era of accelerating change and industry environment, semiconductor lighting companies who have shot to find their place.
People living in the comprehensive "network" in the background, the electricity supplier hot, heady, semiconductor lighting companies naturally will not miss the opportunity, many companies to join them. Among them, 19 November, NVC's largest shareholder of BDO Runda announced the official launch O2O lighting and smart home electronic business platform. According to the plan, to two listed companies, namely BDO Runda smart home, NVC lighting business, to achieve the integration of online and offline through this platform. I hope to O2O way to integrate sales system, has gradually established a two-dimensional product code, increase retail ports, and other infrastructure operations center site, the first to establish a data resource.
In fact, both the electricity supplier or physical store channels, the end result is to channel development and brand building bigger fine to do so thoroughly, and to increase sales. Lighting Co., Ltd., general manager of Sen Lin Jiliang Marketing Center, said each brand must establish its own ecosystem, each company must establish its own ecosystem in the product, marketing, a wide range of communication, all of which ecosystem should reflect the products, brands and other aspects of the spirit, through the channel of the comb with the team to enhance, to be able to transfer to the terminal market.
In addition to exploring the business model, but also some companies think about their own transformation, for example, with LED display for the main business of Lehman Optical, in recent years, is also looking for a business model and growth opportunities for the company's future development, progress from product supply product manufacturers to service providers and then to change carriers. Its LED media chose to focus on the business of sports media market.
Culture Media Investment Co., Ltd. Shenzhen Lehman, director of segment marketing move on SSLCHINA2014 has said Lehman Optical set in the operational aspects of sports equipment suppliers, service providers and business operation and maintenance of three roles in one of the developers, from equipment manufacturers to rise to sports business marketing business model, Lehman photoelectric become the driving force to achieve a new value.
The outlet of the times, the international companies who did not take it lightly, Philips, Osram and GE lighting "hegemony" who have to act, each with its own strategy and focus. Among them, November 8, at the closing ceremony on SSLCHINA2014, (China) Technology General Manager of GE Lighting clever said that as a veteran lighting company, GE in China have their own market positioning and strategy, general lighting market due to intense competition, price Competition serious, GE in this area compared with the Chinese domestic enterprises, the advantage is not obvious, from a strategic level, the general lighting market is a low priority GE business.
"GE focuses on led high bay light for sale, such as commercial real estate, stores, upscale hotels, luxury hotel lighting," Gao said, from the positioning point of view of the entire company GE, GE focused on two directions, one hope in the infrastructure sector, there is a high areas of technical threshold, so that technology leadership. The second is to do industry leader in the Internet era. In the long term focus on the development direction of GE's lighting business strategy consistent with the Corporation. "Semiconductor lighting products, whether light or lighting is best industrial Internet or mobile Internet carrier."
GE Lighting is currently being gradually to service industry, started doing system integration and system solutions. With the advent of the Internet era, GE is to guide the direction of the Internet focus on new product development.
Ye Feng, director of Philips China Innovation Investment Limited, said, Philips implemented in three steps in the strategy, as the traditional lighting of one of its main business in the next two to three years will be gradually reduced to the proportion of 1/3, at the same time as part of an overall strategy, in addition to the two parts of the distribution on the LED business and the future of digital lighting and lighting services.
Cree chip maker will still insist on market-oriented technology and products, the future development strategy for the implementation of three divisions. Development Co., Ltd. Shanghai Branch Rui Optoelectronics general manager and technical director, said Shao Jiaping business, chip packaging part of the business will continue higher luminous efficiency and better performance of the device focused. In the moment and pay attention to the size of the semiconductor lighting era of cost-sharing for CREE, its product strategy will be able to find a starting amount of the product, first fill capacity, and then return to their own position.
Internet wave is just beginning, the form of products to the business model change, change the LED industry is in the ascendant, and what changes happen in the future, we'll see.......
2015年1月21日星期三
Qualcomm takes CES stage to promote wireless LED lamp technology
At the International Consumer Electronics Show (CES), Qualcomm announced that its Qualcomm Atheros business unit has partnered with LIFX to develop a smart, Wi-Fi-based, solid-state lighting (SSL) platform that is compatible with the AllSeen Alliance Internet of Things (IoT) platform. The partners will deliver a reference design for led high bay lighting wholesale as well as a module that manufacturers can use in a lamp design.
Qualcomm takes CES stage to promote wireless LED lamp technology
The AllSeen Alliance is an industry consortium led by Qualcomm that is based on the company's AllJoyn open-source software project intended to allow everyday devices such as home appliances to communicate in a plug-and-play manner. AllSeen is in a heated battle with an Intel-led coalition called the Open Interconnect Consortium (OIC) that also includes Samsung, Broadcom, Atmel, and Dell Computer as supporters. Both groups intend to establish standardized support for products in vertical markets such as lighting.
The Qualcomm and LIFX partnership is based on using Wi-Fi as the network that connects SSL products to the Internet and therefore to devices such as smartphones for control. Proponents would argue that homes and businesses already have Wi-Fi networks, making it the obvious network choice for IoT usage.
With the exception of the existing LIFX Wi-Fi-based LED lamp, however, most other smart lighting product developments are being based on lower-power, lower-cost network technologies such as ZigBee, Bluetooth, or proprietary systems. For example, The Connected Lighting Alliance demonstrated the interoperability of ZigBee-enabled SSL products at CES with six major manufacturers from the lighting industry participating.
At first glance, Wi-Fi would seem to be overkill for most IoT applications and SSL in particular. Leading-edge Wi-Fi products push the high network bandwidth required to transmit video, use far more power than can be tolerated in a product such as a wireless LED lamp, and cost too much as well. The Wi-Fi group, however, has maintained backward-compatibility with older and slower versions of the technology. The Qualcomm Atheros QCA4002 Wi-Fi IC used in the reference design and the Lighting Connectivity Module (LCM) is optimized for low power and applications with relatively short range and low-speed requirements. Qualcomm said the IC uses less than 1 mW of power when in sleep mode waiting for active communications.
Of course, both of the IoT groups are well behind ZigBee when it comes to support for lighting applications. As we have covered previously, the ZigBee Light Link standard endorsed by The Connected Lighting Alliance has defined a complete framework for plug-and-play interaction between controls such as dimmers and SSL products. In addition the ZigBee Home Automation and ZigBee Building Automation standards are equally well defined for more complex lighting networks that included a dedicated lighting controller on the network.
The AllSeen group is working on the Lighting Service Framework (LSF) within a working group led by LIFX CTO Marc Alexander. But it's apparent that ZigBee-like capabilities are relatively far off. The LIFX wireless LED lamp significantly lags the sophisticated control capabilities of products like the ZigBee-based Philips Lighting Hue products. Moreover, Qualcomm said at CES that AllSeen-compliant SSL products were a year away.
For now, the only lighting company associated with the AllSeen group is Havells Sylvania, not to be confused with Osram Sylvania who participated in The Connected Lighting Alliance demo. And Havells Sylvania also has a partnership with LIFX.
"We are pairing the networking expertise provided by Qualcomm Atheros and LIFX with our nearly-century-long tradition in lighting," said Edward Lees, LED lamps business unit manager at Havells Sylvania EMEA. "By leveraging the Lighting Connectivity Module and the AllJoyn Lighting Service Framework, we can quickly enable a wide range of products in our lighting portfolio to become connected. "
Qualcomm is the undisputed leader in the mobile wireless communications space. Moreover, the company is among the leaders in Wi-Fi via its acquisition of Atheros. But there is no guarantee at this point that either the Qualcomm- or buy led high bay lamps will become predominant in IoT applications. The OIC seems to have broader support and is pursuing its mission independent of network choice, assuming its protocols will run over multiple networks.
Ironically, the challenge both groups face may have less to do with good networking capability and more to do with understanding a vertical market such as lighting. That statement applies to things such as protocol standards like ZigBee Light Link and knowledge of how to integrate an SSL design and drive down cost. Networking may be far more easily added to a lamp design with an integrated driver circuit and microcontroller (MCU) as opposed to trying to base a lighting-product development around a networking IC.
Qualcomm takes CES stage to promote wireless LED lamp technology
The AllSeen Alliance is an industry consortium led by Qualcomm that is based on the company's AllJoyn open-source software project intended to allow everyday devices such as home appliances to communicate in a plug-and-play manner. AllSeen is in a heated battle with an Intel-led coalition called the Open Interconnect Consortium (OIC) that also includes Samsung, Broadcom, Atmel, and Dell Computer as supporters. Both groups intend to establish standardized support for products in vertical markets such as lighting.
The Qualcomm and LIFX partnership is based on using Wi-Fi as the network that connects SSL products to the Internet and therefore to devices such as smartphones for control. Proponents would argue that homes and businesses already have Wi-Fi networks, making it the obvious network choice for IoT usage.
With the exception of the existing LIFX Wi-Fi-based LED lamp, however, most other smart lighting product developments are being based on lower-power, lower-cost network technologies such as ZigBee, Bluetooth, or proprietary systems. For example, The Connected Lighting Alliance demonstrated the interoperability of ZigBee-enabled SSL products at CES with six major manufacturers from the lighting industry participating.
At first glance, Wi-Fi would seem to be overkill for most IoT applications and SSL in particular. Leading-edge Wi-Fi products push the high network bandwidth required to transmit video, use far more power than can be tolerated in a product such as a wireless LED lamp, and cost too much as well. The Wi-Fi group, however, has maintained backward-compatibility with older and slower versions of the technology. The Qualcomm Atheros QCA4002 Wi-Fi IC used in the reference design and the Lighting Connectivity Module (LCM) is optimized for low power and applications with relatively short range and low-speed requirements. Qualcomm said the IC uses less than 1 mW of power when in sleep mode waiting for active communications.
Of course, both of the IoT groups are well behind ZigBee when it comes to support for lighting applications. As we have covered previously, the ZigBee Light Link standard endorsed by The Connected Lighting Alliance has defined a complete framework for plug-and-play interaction between controls such as dimmers and SSL products. In addition the ZigBee Home Automation and ZigBee Building Automation standards are equally well defined for more complex lighting networks that included a dedicated lighting controller on the network.
The AllSeen group is working on the Lighting Service Framework (LSF) within a working group led by LIFX CTO Marc Alexander. But it's apparent that ZigBee-like capabilities are relatively far off. The LIFX wireless LED lamp significantly lags the sophisticated control capabilities of products like the ZigBee-based Philips Lighting Hue products. Moreover, Qualcomm said at CES that AllSeen-compliant SSL products were a year away.
For now, the only lighting company associated with the AllSeen group is Havells Sylvania, not to be confused with Osram Sylvania who participated in The Connected Lighting Alliance demo. And Havells Sylvania also has a partnership with LIFX.
"We are pairing the networking expertise provided by Qualcomm Atheros and LIFX with our nearly-century-long tradition in lighting," said Edward Lees, LED lamps business unit manager at Havells Sylvania EMEA. "By leveraging the Lighting Connectivity Module and the AllJoyn Lighting Service Framework, we can quickly enable a wide range of products in our lighting portfolio to become connected. "
Qualcomm is the undisputed leader in the mobile wireless communications space. Moreover, the company is among the leaders in Wi-Fi via its acquisition of Atheros. But there is no guarantee at this point that either the Qualcomm- or buy led high bay lamps will become predominant in IoT applications. The OIC seems to have broader support and is pursuing its mission independent of network choice, assuming its protocols will run over multiple networks.
Ironically, the challenge both groups face may have less to do with good networking capability and more to do with understanding a vertical market such as lighting. That statement applies to things such as protocol standards like ZigBee Light Link and knowledge of how to integrate an SSL design and drive down cost. Networking may be far more easily added to a lamp design with an integrated driver circuit and microcontroller (MCU) as opposed to trying to base a lighting-product development around a networking IC.
Terralux LED downlight retrofits are Energy Star certified
"We are pleased to announce ENERGY STAR® Certification," said Matthew Sallee, Strategic Marketing, Terralux. "Utility rebates can cover 20-50% of the project cost, making Terralux D Series as affordable as just replacing the lamp and ballast. It's a fantastic time to upgrade your downlights to Terralux LED. "
Terralux led high bay light manufacturers are designed for commercial installation and maintenance-free operation. The D Series is backed by a 7-year warranty that covers installation in any light fixture for 24-hour / day operation, including sealed, lensed, or outdoor fixtures. Over a quarter million Terralux LED retrofit products have been installed with a total run time of over 1 billion hours.
"Our new warranty program allows our customers to amortize their lighting investments over a longer period," said Erik Milz, Vice President of Sales, Terralux. "Reliable engineering in the D Series downlights delivers on the zero-maintenance promise of LED."
The D Series downlights are rated for 24-hour / day installations and maintain over 70% of their initial output over 60,000 hours of operation. LEDSense® thermal management in the patented driver design protects the LED fixture even in extreme conditions. D Series downlights connect to either 120 VAC or 277 VAC.
Light outputs range from 900 lumens (replacement for an 18-watt CFL) to 3400 lumens (replacement for dual 42-watt CFLs). Battery backup and reflector options are available. Additionally, the energy consumption of the D Series downlights is 50-75 % less than comparable pin-based CFL fixtures. The D Series fixtures are designed and manufactured to ISO9001 standards.
Terralux designs, patents, and manufactures innovative led high bay light price. Terralux's illumination-grade LED technology can be found in commercial, industrial, and medical applications. Terralux solutions are easy to install, highly reliable, and economical.
Terralux led high bay light manufacturers are designed for commercial installation and maintenance-free operation. The D Series is backed by a 7-year warranty that covers installation in any light fixture for 24-hour / day operation, including sealed, lensed, or outdoor fixtures. Over a quarter million Terralux LED retrofit products have been installed with a total run time of over 1 billion hours.
"Our new warranty program allows our customers to amortize their lighting investments over a longer period," said Erik Milz, Vice President of Sales, Terralux. "Reliable engineering in the D Series downlights delivers on the zero-maintenance promise of LED."
The D Series downlights are rated for 24-hour / day installations and maintain over 70% of their initial output over 60,000 hours of operation. LEDSense® thermal management in the patented driver design protects the LED fixture even in extreme conditions. D Series downlights connect to either 120 VAC or 277 VAC.
Light outputs range from 900 lumens (replacement for an 18-watt CFL) to 3400 lumens (replacement for dual 42-watt CFLs). Battery backup and reflector options are available. Additionally, the energy consumption of the D Series downlights is 50-75 % less than comparable pin-based CFL fixtures. The D Series fixtures are designed and manufactured to ISO9001 standards.
Terralux designs, patents, and manufactures innovative led high bay light price. Terralux's illumination-grade LED technology can be found in commercial, industrial, and medical applications. Terralux solutions are easy to install, highly reliable, and economical.
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